2013 Kia Classic Moves To Aviara Golf Club In Carlsbad

            2013 Kia Classic Moves To Aviara Golf Club In Carlsbad

The Arnold Palmer-Designed Course Will Play Host to the Tournament

-- Kia signs multi-year deal to act as title sponsor of the LPGA tournament

-- Aviara Golf Club is situated at the Park Hyatt Resort in Carlsbad, Calif.

PR Newswire

IRVINE, Calif., Dec. 19, 2012

IRVINE, Calif., Dec. 19, 2012 /PRNewswire/ --Kia Motors America (KMA) and the
LPGA today announced the fourth-annual Kia Classic will move in 2013 to Aviara
Golf Club located at the Park Hyatt Resort in Carlsbad, Calif. The move comes
with the announcement that KMA has signed a multi-year contract extension as
title sponsor of the tournament. The 2013 Kia Classic, which will feature a
144-player field, will be played March 18-24.

"Kia is one of the fastest growing auto brands in the U.S.[1], and sports
marketing initiatives such as our involvement with the LPGA have significantly
raised awareness and consideration for the brand and our vehicles," said
Michael Sprague executive vice president, marketing & communications, KMA.
"With the success of the past three tournaments, we are pleased to continue as
title sponsor for the Kia Classic and bring the tournament to the luxurious
Aviara Golf Club in 2013."

The venue for the 2013 Kia Classic, Aviara Golf Club, which was named by Golf
Digest and Golf Magazine as one of the best resort golf courses in America and
the No.1 golf resort in San Diego according to the readers of Condé Nast
Traveler, overlooks the beautiful Batiquitos Lagoon ecological reserve and is
the only San Diego golf course designed by Arnold Palmer. Aviara features a
memorable par-72 coastal layout that stretches 7,007 yards and is uniquely
sculpted through rolling hillsides, native wildflowers and plenty of bunker
and water challenges. The golf club is part of the AAA Five Diamond-rated
Park Hyatt Aviara Resort, which features 329 guest rooms, four on-site
restaurants, full-service spa, tennis courts, fitness facility and more.

"We are thrilled to extend our relationship with Kia for the Kia Classic,"
said LPGA Chief Marketing Officer Jon Podany. "Kia has been a terrific
partner, and the Kia Classic is one of the core pillars of the opening of our
domestic season on the West Coast. Kia has also done an outstanding job of
integrating with the LPGA and activating behind the Kia Classic to make this
tournament better every year. We look forward to many more years."

The 2013 Kia Classic sponsor exemption will be given to the winner of the UC
Irvine Women's Golf Anteater Invitational presented by Kia, February 25-26 at
the Santa Ana Country Club. This partnership will make the UC Irvine Women's
Golf Anteater Invitational presented by Kia the only collegiate tournament in
the country that will allow the winner to qualify for an LPGA event.
Additionally, the Kia Classic will continue to host a hole-in-one giveaway
contest for both the Pro-Am and the tournament with a 2013 Kia vehicle as the
prize.

"The Kia Classic has established itself as one of the premier professional
golf events, and we're honored to have the opportunity to host a field of the
world's best female golfers," said Mark Stiebeling, General Manager for Park
Hyatt Aviara Resort. "Our commitment to excellence will ensure that the
players and fans alike are treated to a first-class experience on the golf
course and throughout the resort."

In 2012, Taiwan native Yani Tseng, the No. 1 player on the Rolex Women's World
Golf Rankings, won the third-annual Kia Classic at the La Costa Resort and
Spa. In 2011, the Kia Classic was the stage for another breakout win as
Germany's Sandra Gal became a Rolex-First Time Winner with her thrilling
one-shot victory over eight-time LPGA Tour winner Jiyai Shin at Industry Hills
Golf Club.

Kia's Southern California-based LPGA tournament complements its sports
marketing activities in the U.S., including its partnership with two-time LPGA
winner Michelle Wie, who is the brand's official golf ambassador. Kia is also
the Official Automotive Partner of the NBA (National Basketball Association),
and recently completed its inaugural campaign in the Pirelli World Challenge
auto racing series.

About Kia Motors America

Kia Motors America is the marketing and distribution arm of Kia Motors
Corporation based in Seoul, South Korea. KMA offers a complete line of
vehicles through more than 755 dealers throughout the United States and serves
as the "Official Automotive Partner" of the NBA and LPGA. In 2011, KMA
recorded its best-ever annual sales total and became one of the fastest
growing car companies in the U.S. Kia is poised to continue its momentum and
will continue to build the brand through design innovation, quality, value,
advanced safety features and new technologies.

Information about Kia Motors America and its full vehicle line-up is available
at its website –www.kia.com. For media information, including photography,
visit www.kiamedia.com.

About LPGA (Ladies Professional Golf Association)

The LPGA is the world's leading professional golf organization for women.
Founded in 1950, the association celebrates a diverse and storied membership
with more than 1,700 members representing 29 different countries. With a
Vision to inspire, empower, educate and entertain by showcasing the very best
of women's golf, LPGA Tour Professionals compete across the globe, while
dedicated LPGA Teaching and Club Professionals (T&CP) directly impact the game
through teaching, coaching and management. The Symetra Tour – Road to the
LPGA serves as the official developmental tour of the LPGA, consistently
producing a pipeline of talent ready for the world stage. The LPGA is
headquartered in Daytona Beach, Florida. Follow the LPGA on its television
home, Golf Channel, and on the web via: www.LPGA.com,
www.facebook.com/lpga.official, www.twitter.com/lpga, and
www.youtube.com/lpgavideo.

About Aviara Golf Club

Named by Golf Digest and Golf Magazine as one of the best resort golf courses
in America, Aviara Golf Club overlooks the protected Batiquitos Lagoon and is
the only golf course in San Diego designed by Arnold Palmer. Aviara features a
memorable par 72 coastal layout that stretches 7,007 yards and is uniquely
sculpted around rolling hillsides, native wildflowers, and plenty of bunker
and water challenges. Hole after hole, Aviara golf stimulates the senses with
colorful flowers and flora and then sneaks in an ocean view hole just to
ensure you'll never forget this magnificent Park Hyatt golf experience. The
elegant two-story, 32,000-square-foot Spanish Colonial clubhouse features a
bar, cozy lounge with fireplace and the adjoining Argyle Steakhouse with
indoor and outdoor balcony seating. Showers, locker rooms, an upscale golf
shop, driving range and an oversized practice putting green round out all the
Aviara experience.

About Park Hyatt Aviara Resort

Secluded amidst 200 acres of verdant hillsides and rolling valleys within the
master-planned community of Aviara, Park Hyatt Aviara Resort is AAA Five
Diamond-rated and provides an appealing setting for any function.The resort's
Spanish colonial architecture welcomes with a sense of casual elegance. Each
of the 329 spacious guest rooms – including 44 suites – features a private
balcony or landscaped terrace offering magnificent views. Expansive facilities
for meetings and special events are enhanced by complete resort amenities,
from acclaimed dining at four on-site restaurants, to a full-service spa,
swimming, tennis, a fitness center and an Arnold Palmer-designed 18-hole
championship golf course. Follow Park Hyatt Aviara on Twitter,
@ParkHyattAviara and become a fan on Facebook at
www.facebook.com/ParkHyattAviara. www.parkhyattaviara.com

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[1] Based on 5-year cumulative growth between 12-month retail sales for
periods ending November 2007 and November 2012 of all U.S. automotive brands.

SOURCE Kia Motors America

Website: http://www.kia.com
Contact: Scott McKee, 949.468.4813, smckee@kiausa.com; or Matias Cavallin,
Zeno Group for Kia Motors America, 310.566.3987, matias.cavallin@zenogroup
 
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