IBM and Green eMotion Partners Aim to Simplify Electric Vehicle Roaming

   IBM and Green eMotion Partners Aim to Simplify Electric Vehicle Roaming

First B2B-Marketplace Demonstration to Simplify Charging for Consumers

PR Newswire

ARMONK, N.Y. and BOEBLINGEN, Germany, Dec. 19, 2012

ARMONK, N.Y. and BOEBLINGEN, Germany, Dec. 19,2012 /PRNewswire/ --IBM
(NYSE:IBM)today announced a project that will simplify electric vehicle (EV)
charging and payment for consumers, regardless of their location. The
operational demonstration, called the B2B Marketplace will allow energy
providers, car manufacturers, and charging point owners to share and integrate
services on one common IT platform. This will create a network of EV charging
services that are compatible regionally in Europe.

(Logo: http://photos.prnewswire.com/prnh/20090416/IBMLOGO )

In an effort to increase electric vehicle adoption, the B2B Marketplace
demonstration allows drivers to charge their vehicle and pay in any location
across borders and geographies, regardless of their energy provider – an
approach similar to international roaming for mobile phones. This project aims
to allow cross network communication between multiple charging stations and
various utility companies, in any territory. As a result, EV drivers can
travel without the worry of being too far from an allocated charge post or one
supported by their provider.

Utilities will also benefit, as the IT platform provides interoperable
standards and payment support, reducing potential management issues with
financial settlement and international conversion.

Part of the Green eMotion project, the initiative is funded by the European
Union with the goal to establish a Europe-wide infrastructure for electric
vehicles by 2015. This is part of the broader European Recovery Plan to reduce
C02 emissions by 60 percent by the year 2050.

"This marketplace will pave the way for the electromobility mass market in
Europe. It allows foropen access to charging spots throughout Europe thus
making the journey with an e-car simple and convenient,"said Dr. Heike
Barlag, Siemens AG, Project Coordinator Green eMotion.

Based on IBM software and IBM SmartCloud Enterprise, the project creates a
scalable open-standards environment that enables manufacturers and service
providers to link their various services according to consumer and industry
requirements. Using analytic software, participants will also have the insight
to develop new or improved services to support more electric vehicles as the
market grows. Green eMotion partners such as Enel, SAP and Siemens developed
the required EV services.

"Green eMotion is spearheading many key developments that have the potential
to reinvent Europe's complex transportation system and energy infrastructure.
For other countries around the world, there is a lot to be learned from this
initiative," said Clay Luthy, IBMGlobal Distributed Energy Resource Leader.
"Our goal is to help add a new layer of intelligence to the electric vehicle
market and a new level of convenience to the driver through the Green eMotion
project. We believe the demonstration project will foster innovation and
further transformation across a larger geographical footprint."

IBM is one of 43 partners in Europe involved in the Green eMotion project,
including energy providers, electric car manufacturers, as well as cities and
research institutions, working to enable electromobility across Europe.
Similar to the recently announced project with ESB Networks IBM is helping to
improve power grid reliability, encourage EV adoption amongst consumers, and
address the challenges of financial and billing settlement – by combining
cloud and analytic capabilities.

The E-Mobility B2B Marketplace starts in various regions in Europe. For more
details, visit http://www.greenemotion-project.eu/home/index.php.

IBM and Smart Grid

IBM is involved in more than 150 smart grid engagements around the world, in
both mature and emerging markets. More about IBM's vision to bring a new level
of intelligence to how the world works—how every person, business,
organization, government, natural system, and man-made system interacts, can
be found here:http://www.ibm.com/smarterplanet

For more information about Smarter Energy at IBM, please
visit:www.ibm.com/press/smarterenergy. Follow us onTwitterandLinkedIn.

Contacts

Fabienne Guildhary Dawson
IBM External Relations
1 (917) 472-3733
Fguildhary@us.ibm.com

Michael Kiess
IBM External Relations (Germany)
49 171 49 21178
kiess@de.ibm.com

SOURCE IBM

Website: http://www.ibm.com/smarterplanet
 
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