Oracle Announces Winners of the Travel and Transportation

Oracle Announces Winners of the Travel and Transportation Industry
Excellence Awards 
Menlo Worldwide Logistics, Southwest Airlines and The Emirates Group
Honored for Innovative Transformation and Industry Leadership 
REDWOOD SHORES, CA -- (Marketwire) -- 12/19/12 --  Oracle (NASDAQ:
ORCL) 
News Facts 


 
--  Recognizing industry innovation and business leadership, Oracle
    honored Menlo Worldwide Logistics, Southwest Airlines, and The
    Emirates Group as winners of the 2012 Travel and Transportation
    Industry Excellence Awards, presented at Oracle OpenWorld San
    Francisco.
--  The annual awards recognize successful transformation and leadership
    in the travel and transportation industry.

  
Southwest Airlines 


 
--  Southwest Airlines (Southwest) -- which including its wholly owned
    subsidiary, AirTran Airways, serves 97 destinations in 41 states,
    District of Columbia, the Commonwealth of Puerto Rico, and six
    international countries with a fleet of 698 Boeing jets, wanted to
    restructure and expand its customer loyalty program, Rapid
    Rewards(R).
--  Southwest Airlines determined that its legacy information technology
    (IT) infrastructure could not support the company's vision for an
    expanded program, and it looked to Oracle f
or a solution. Southwest
    used Oracle's Customer Relationship Management (CRM) applications as
    the foundation for its All New Rapid Rewards program.
--  Oracle CRM applications have enabled Southwest Airlines to gain a
    single view into all customer activity and interactions with the
    company, across all channels. It also has helped to streamline e-mail
    and other types of customer communications. By integrating the Oracle
    CRM solution with the company computer telephony integration
    environment, it can now identify customers based on their telephone
    numbers and immediately populate the agent's desktop with the
    customer's information before taking the call to improve the overall
    customer experience.
--  The company uses Oracle CRM to support an expanded Rapid Rewards
    program that includes no black out dates, availability of every seat
    for reward travel, variable earn and burn capabilities, and points
    that do not expire.
--  Customers have responded enthusiastically to the All New Rapid Rewards
    program, which was launched in March 2011. Southwest has achieved
    double-digit growth in new members over the last year. Through June
    2012, the program generated more than $300 million in incremental
    revenue, as well as a 20 percent increase in new member acquisitions.
    In addition, Rapid Rewards partner revenues increased by 46 percent in
    the same period.

  
The Emirates Group 


 
--  The Emirates Group, a global provider of aviation, travel, tourism and
    leisure services, is spearheaded by Emirates -- one of the world's
    fastest growing airlines. Mercator is the Emirates Group external IT
    operating unit, which both serves the company's needs and provides IT
    services and solutions to other airlines.
--  In the early 90s, The Emirates Group realized that effective revenue
    accounting and enterprise performance management capabilities would be
    key to sustained growth. The company used Oracle Database and Oracle
    Developer Tools to build RAPID -- a comprehensive, end-to-end solution
    for passenger, cargo and mail revenue accounting designed to provide
    airline performance metrics derived from operational data.
--  While RAPID was initially designed for use within the Emirates Group,
    mercator has subsequently begun to provide the scalable and robust
    solution via a variety of deployment models -- hosted, on premise and
    fully outsourced -- to more than 50 airlines around the globe.
--  Mercator chose Oracle's Database as the foundation for RAPID because
    of its robustness, scalability and security. The company relies on
    Oracle's Developer Tools to help it continuously and efficiently
    evolve the solution to meet the changing aviation industry and market
    needs.
--  RAPID has witnessed exponential growth over the past decade and is now
    a leading revenue accounting solution for the industry. The solution
    helps Emirates and other airlines through proven, yet highly
    innovative revenue accounting processes, helps to improve cash flow
    through expanded visibility into receivables and helps to optimize
    profits through swift and accurate revenue earned determination.
    Furthermore RAPID helps to reduce revenue accounting overhead costs
    and boosts productivity through streamlined processes.

  
Menlo Worldwide Logistics 


 
--  Menlo Worldwide Logistics, a leading provider of third party logistics
    (3PL), transportation management, freight brokerage and supply chain
    services across North America, 20 countries, and five continents,
    looked to create an enterprise wide transportation management platform
    to improve visibility and optimize value for its customers. It also
    looked to reduce maintenance costs associated with the disparate
    legacy systems.
--  The company standardized on the Oracle E-Business Suite, Oracle
    Transportation Management, Oracle Database and Oracle Fusion
    Middleware to create a unified operating platform that supports
    multiple clients and services. By replacing five legacy transportation
    management platforms, the new system provides a cost effective
    technology solution that significantly improves visibility and
    functionality.
--  Launching the new platform was critical to enabling a tier-one truck
    original equipment manufacturer (OEM) to support its multi-billion
    dollar supply chain transformation initiative. Enabled by this
    technology platform, Menlo and its customer are driving significant
    savings in logistics costs and more efficiently managing more than
    $300 million in transportation spend for the OEM.

  
Supporting Quote 


 
--  "Travel and transportation companies operate in an increasingly
    volatile industry, with unpredictable fuel costs, increased
    competition and growing compliance requirements. Innovation and
    operational excellence are the keys to continued profitability," said
    Sundar Swaminathan, director of transportation industry strategy and
    marketing, Oracle. "The winners of Oracle's 2012 Travel and
    Transportation Industry Excellence Awards demonstrate these qualities
    and show how ingenuity and the right technology can come together to
    enable enterprises to capitalize on new opportunities for growth."

  
Supporting Resources 


 
--  Oracle Travel and Transportation

  
About Oracle in Industries 
 Oracle industry solutions leverage the
company's best-in-class portfolio of products to address complex
business processes relevant to the travel and transportation
industry, helping to speed time to market, reduce costs and gain a
competitive edge. 
About Oracle 
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open, and integrated business software and hardware systems in the
world. For more information about Oracle, visit
oracle.com 
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Contact Info 
Carla Foster 
Oracle 
+1.650.506.8611 
carla.croghan@oracle.com  
Mary Tobin 
O'Keeffe & Company 
+1.503.658.7396 
mtobin@okco.com 
 
 
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