VH1 Primetime Ratings Soar 33% Among Adult 18-49 Viewers In 2012
VH1 Finishes Year as the #1 Non-Sports Monday Cable Network in Primetime Among
Women 18-34, Women 18-49, and Women 25-54
Total Viewers in Primetime Climb 14%, Powered by Original Series "Mob Wives,"
"Love & Hip Hop: Atlanta," "Single Ladies," "Couples Therapy," "T.I. & Tiny:
The Family Hustle" and "Basketball Wives"
All VH1 Digital Screens Grow Exponentially; "Love & Hip Hop Atlanta" Ranks As
#1 Most Social Non-Sports Series Of The Summer On All Television
NEW YORK, Dec. 19, 2012
NEW YORK, Dec.19, 2012 /PRNewswire/ --VH1 closes the book on 2012 with an
impressive +33% increase in primetime ratings in the adult 18-49 demo while
scoring substantial double-digit growth among total viewers and women.
The music and pop culture network averaged a .4 in primetime in the adult
18-49 demo, compared to a .3 average for 2011.
VH1 also averaged 607,000 total viewers in primetime throughout the year - an
increase of +14% vs. the average tally a year ago.
In addition, VH1 also finished 2012 with strong growth in the women 18-49 and
the women 18-34 demos. VH1 finished the year as the #1 non-sports Monday
cable network in primetimeamong women 18-34, women 18-49, and women 25-54.
For the year, VH1 averaged a .5 in primetime among women 18-49 -- up +25% vs.
2011, and a .6 among women 18-34 - up +20% compared to last year's average
VH1's individual series highlights for the year include:
oThe second season of "Mob Wives" finished at a .9 adult 18-49 Live+SD
rating, up +13% from season 1. It finished with 1.5 million Total
Viewers, up +15% from season 1. The series drove VH1 to the #1 cable
network ranking among women 18-49 in its Sunday 8pm time period.
o"Love and Hip Hop: Atlanta" ranked as cable's TOP reality series of the
summer among adult 18-49 impressions and women 18-49 throughout the 12
weeks since its premiere on June 18th. Overall the series averaged 5
million total viewers during premieres plus first encores. Through all of
its premiere episodes, "Love & Hip Hop Atlanta" averaged a 2.1 adult 18-49
Live+SD rating. On the social media front, "Love & Hip Hop: Atlanta" was
the #1 most social non-sports series of the summer on all of television,
cable and broadcast, according to Trendrr and SocialGuide.
o"Single Ladies" finished its second season on Monday, August 27 as
ad-supported cable's #1 regularly scheduled summer scripted series among
women 18-49. Overall the series averaged 3.2 million total viewers during
premieres plus first encores -- up +10% from season 1. Through its first
12 premiere episodes, "Single Ladies" averaged a 1.4 P18-49 Live+SD rating
-- up +17% from season 1.
oThe second season of "Couples Therapy" averaged 570,000 total viewers --
up +33% from season 1.
oIn 4th quarter, the second season of "Basketball Wives LA" averaged 2
million total viewers (Live+7) -- up +18% over the total viewer average
for season 1.
In 2012, VH1 also experienced exponential growth across all digital screens.
On the social front, VH1 saw a 139% increase of Twitter followers and a 120%
increase of fans of its various Facebook pages. Mobile usage grew across the
board as well, including a 62% uptick in visitors and 170% uptick in streams.
Additionally, VH1.com saw an audience increase with total streams up an
Source: Nielsen Media Research; 12/26/2011 - 12/09/2012
VH1 delivers the ultimate mash-up of music, pop culture and nostalgia. VH1 is
available in 98 million households in the U.S. VH1 also has an array of
digital brands on television (VH1 Classic, VH1 Soul) and web/mobile devices
(VH1.com, @VH1, VH1 Facebook). VH1 is a unit of Viacom Inc. (NASDAQ: VIA,
VIAB), one of the world's leading creators of programming and content across
all media platforms. For more information, go to www.vh1press.com, VH1.com,
or the VH1 Facebook page. Follow us on Twitter @VH1PR.
Contact: Brett Henne, VH1, +1-212-846-6752, Brett.Henne@vh1.com
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