Out with the old, in with new: Samsung Canada survey reveals that despite 1 in
4 Canadians gifting new electronics, old technology is still not being
TORONTO, Dec. 19, 2012 /CNW/ - Although almost 10 million Canadians (28%) say
they are likely to gift new electronics this holiday season, the concept of
"out with the old, in with the new" isn't being closely followed. A recent
Samsung Canada survey revealed that many Canadians may not know what to do
with their old electronics or e-waste; 1 in 3 respondents (35%) say their old
electronics are just gathering dust stored in their homes, while 1 in 10 admit
to throwing their e-waste into the garbage. E-waste can contain hazardous
materials and presents special challenges when it comes to end-of-life
"Almost 10 million Canadians are likely to give electronic gifts this holiday
season, but at the same time, we're seeing that close to the same number of
Canadians may not know what to do with old electronics," said Andrew Barrett,
VP Marketing for Samsung Canada. "Samsung is passionate about e-waste
recycling, so this holiday season as Canadians unwrap new electronics, we want
to remind everyone about its importance."
After the last pieces of gift wrapping paper have settled post-holidays, take
the time to round up those old or obsolete electronics for responsible
recycling. The Samsung Recycling Direct program offers more than 40 convenient
year-round e-waste drop-off depots across Canada. In 2012, Samsung helped
recycle more than 1.3 million pounds of e-waste across the country.
Visitsamsung.com/hopeforchildrenfor a list of Samsung Recycling Direct
depot locations across Canada.
Other interesting trends revealed from the survey include:
-- Men are more likely than women to give electronics as gifts
this holiday season (33% of men vs 24% of women)
-- BC and Alberta residents are most likely to give electronics as
gifts (both provinces at 32% vs 28% national average)
-- Albertans are most likely to store their old e-waste at home
(45% vs. 35% national average)
-- Respondents age 18-34 were most likely to give electronics as
gifts (32% vs. 28% national average) and to store old e-waste
at home (54% vs. 35% national average)
-- BC residents are most likely to recycle their e-waste (63% vs.
48% national average)
About the Survey
From December 11thto December 12th2012an online survey was conducted
among 1,004 randomly selected Canadian adults who are Angus Reid Forum
panelists. The margin of error—which measures sampling variability—is +/-
3.1%, 19 times out of 20. The results have been statistically weighted
according to the most current education, age, gender and region (and in Quebec
language) Census data to ensure a sample representative of the entire adult
population of Canada. Discrepancies in or between totals are due to rounding.
The estimates of the total number of Canadians noted are a percentage of the
current population, corresponding to the survey results.
About Samsung Canada Electronics Canada Inc.
Samsung Electronics Canada enables Canadians to "Pursue their Passions" by
offering a broad range of award-winning digital consumer electronics, IT,
telecommunications and home appliance products for consumers and businesses.
The Canadian arm upholds Samsung's global mission to provide users premium
experiences that are unparalleled due to Samsung's innovative technology and
stylish design. As a result, Samsung has become a true leader in the
electronics industry both in terms of business leadership and brand strength.
In 2012, Samsung was ranked #9 in the Interbrand "100 Best Global Brands"
breaking the top ten for the first time, and was named as one of Fast
Company's "50 Most Innovative Companies of 2011".
For more information, please visithttp://www.samsung.com
Follow Samsung Canada atfacebook.com/SamsungCanada or on
For press inquiries, please contact:
Paul Cartwright North Strategic for Samsung Canada 647-969-7285
Beth McSherry North Strategic for Samsung Canada 647-961-4099
SOURCE: Samsung Electronics Canada Inc.
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-0- Dec/19/2012 15:25 GMT
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