Out with the old, in with new: Samsung Canada survey reveals that despite 1 in 4 Canadians gifting new electronics, old

Out with the old, in with new: Samsung Canada survey reveals that despite 1 in 
4 Canadians gifting new electronics, old technology is still not being 
recycled properly 
TORONTO, Dec. 19, 2012 /CNW/ - Although almost 10 million Canadians (28%) say 
they are likely to gift new electronics this holiday season, the concept of 
"out with the old, in with the new" isn't being closely followed. A recent 
Samsung Canada survey revealed that many Canadians may not know what to do 
with their old electronics or e-waste; 1 in 3 respondents (35%) say their old 
electronics are just gathering dust stored in their homes, while 1 in 10 admit 
to throwing their e-waste into the garbage. E-waste can contain hazardous 
materials and presents special challenges when it comes to end-of-life 
disposal. 
"Almost 10 million Canadians are likely to give electronic gifts this holiday 
season, but at the same time, we're seeing that close to the same number of 
Canadians may not know what to do with old electronics," said Andrew Barrett, 
VP Marketing for Samsung Canada. "Samsung is passionate about e-waste 
recycling, so this holiday season as Canadians unwrap new electronics, we want 
to remind everyone about its importance." 
After the last pieces of gift wrapping paper have settled post-holidays, take 
the time to round up those old or obsolete electronics for responsible 
recycling. The Samsung Recycling Direct program offers more than 40 convenient 
year-round e-waste drop-off depots across Canada. In 2012, Samsung helped 
recycle more than 1.3 million pounds of e-waste across the country. 
Visitsamsung.com/hopeforchildrenfor a list of Samsung Recycling Direct 
depot locations across Canada. 
Other interesting trends revealed from the survey include: 


    --  Men are more likely than women to give electronics as gifts
        this holiday season (33% of men vs 24% of women)
    --  BC and Alberta residents are most likely to give electronics as
        gifts (both provinces at 32% vs 28% national average)
    --  Albertans are most likely to store their old e-waste at home
        (45% vs. 35% national average)
    --  Respondents age 18-34 were most likely to give electronics as
        gifts (32% vs. 28% national average) and to store old e-waste
        at home (54% vs. 35% national average)
    --  BC residents are most likely to recycle their e-waste (63% vs.
        48% national average)

About the Survey

From December 11thto December 12th2012an online survey was conducted 
among 1,004 randomly selected Canadian adults who are Angus Reid Forum 
panelists. The margin of error—which measures sampling variability—is +/- 
3.1%, 19 times out of 20. The results have been statistically weighted 
according to the most current education, age, gender and region (and in Quebec 
language) Census data to ensure a sample representative of the entire adult 
population of Canada. Discrepancies in or between totals are due to rounding. 
The estimates of the total number of Canadians noted are a percentage of the 
current population, corresponding to the survey results.

About Samsung Canada Electronics Canada Inc.

Samsung Electronics Canada enables Canadians to "Pursue their Passions" by 
offering a broad range of award-winning digital consumer electronics, IT, 
telecommunications and home appliance products for consumers and businesses. 
The Canadian arm upholds Samsung's global mission to provide users premium 
experiences that are unparalleled due to Samsung's innovative technology and 
stylish design. As a result, Samsung has become a true leader in the 
electronics industry both in terms of business leadership and brand strength. 
In 2012, Samsung was ranked #9 in the Interbrand "100 Best Global Brands" 
breaking the top ten for the first time, and was named as one of Fast 
Company's "50 Most Innovative Companies of 2011".

For more information, please visithttp://www.samsung.com

Follow Samsung Canada atfacebook.com/SamsungCanada or on 
Twitter@SamsungCanada.

For press inquiries, please contact:

Paul Cartwright North Strategic for Samsung Canada 647-969-7285 
Paul.cartwright@northstrategic.com

Beth McSherry North Strategic for Samsung Canada 647-961-4099 
Beth.mcsherry@northstrategic.com

SOURCE: Samsung Electronics Canada Inc.

To view this news release in HTML formatting, please use the following URL: 
http://www.newswire.ca/en/releases/archive/December2012/19/c2345.html

CO: Samsung Electronics Canada Inc.
ST: Ontario
NI: ELE ECOSURV 

-0- Dec/19/2012 15:25 GMT