Pier 1 Imports® Powers Omni-Channel Commerce Operations with Demandware

  Pier 1 Imports® Powers Omni-Channel Commerce Operations with Demandware

  Leading specialty retailer introduces a unified shopping experience across
         web, mobile and store with the Demandware Commerce platform

Business Wire

BURLINGTON, Mass. -- December 19, 2012

Demandware®, Inc. (NYSE: DWRE), a leader in on-demand ecommerce, is pleased to
announce that Pier 1 Imports, Inc. (NYSE:PIR) has delivered the initial phases
of its omni-channel strategy, which includes its new ecommerce-enabled
Pier1.com website which launched in July 2012, and its mobile commerce site,
both of which are run on the Demandware Commerce platform. Pier 1 Imports now
benefits from an enterprise-class, software-as-a-service platform that serves
as the digital commerce backbone to connect consumers to its brand regardless
of location, device or channel.

Pier 1 Imports Powers Omni-Channel Commerce Operations with Demandware (Photo:
Business Wire)

Pier 1 Imports Powers Omni-Channel Commerce Operations with Demandware (Photo:
Business Wire)

Pier 1 Imports is the original global importer of decorative home furnishings
and gifts. Its merchandise is displayed in more than 1,000 Pier 1 Imports
stores across the U.S. and Canada in a unique, visually appealing setting. The
new Pier 1 Imports digital commerce sites convey the same brand experience
found in its stores. Products are displayed in a way that maintains the
company’s renowned “treasure hunt” feel, where customers can find long-time
favorites, as well as something new with every visit.

“Our goal at Pier 1 Imports is to provide our customers with the best shopping
experience possible, and this includes making it easy for them to find the
Pier 1 Imports products they love, no matter where or how they shop,” said
Laura Coffey, Senior Vice President of Business Development and Strategic
Planning for Pier 1 Imports. “With Demandware, we have an omni-channel digital
commerce platform that will allow us to continue to delight and inspire our
customers across all channels and devices and provide a consistent brand

Pier 1 Imports’ current omni-channel operations include several
Demandware-powered cross-channel shopping experiences, such as:

  *Ecommerce Site-to-Store – Consumers purchase products online and pick them
    up at the U.S. Pier 1 Imports store of their choice without incurring
    shipping charges.
  *Ecommerce Direct Shipping – Consumers purchase products online, have them
    shipped directly to their location of choice within the continental U.S.,
    and can return online purchases to any Pier 1 Imports store.
  *Endless Aisle – While shopping in a Pier 1 Imports store, consumers can
    browse and purchase merchandise from the company’s broader selection
    available online, enhancing the customer’s overall shopping experience.

“From the outset of our relationship, Pier 1 Imports stressed that
omni-channel operations and time-to-market are critical to its growth
strategy,” said Jamus Driscoll, Senior Vice President of Marketing for
Demandware. “The flexible, scalable, omni-channel capabilities included in
Demandware Commerce make it the perfect fit for Pier 1 Imports. We’re
delighted to add them to our client roster and look forward to working with
them to further turn their vision into reality.”

About Pier 1 Imports

Pier 1 Imports, Inc. is the original global importer of imported decorative
home furnishings and gifts. Information about the Company is available on

About Demandware

Demandware (NYSE: DWRE) is a leading provider of software-as-a-service (SaaS)
ecommerce solutions that enable companies to easily design, implement and
manage their own customized ecommerce sites, including websites, mobile
applications and other digital storefronts. Customers use our highly scalable
and integrated Demandware Commerce platform to more easily launch and manage
multiple ecommerce sites, initiate marketing campaigns more quickly, and
improve ecommerce traffic. For more information about Demandware, visit
www.demandware.com, call 1-888-553-9216 or email info@demandware.com.

Demandware is a registered trademark of Demandware, Inc.

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Christine Major, 603-743-4534
Corporate Communications Manager
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