Prudential partners with Northeast Iowa Community College to bring veteran training and employment initiative to Dubuque

  Prudential partners with Northeast Iowa Community College to bring veteran
  training and employment initiative to Dubuque

Business Wire

NEWARK, N.J. -- December 19, 2012

Prudential Financial, Inc. (NYSE: PRU) and Northeast Iowa Community College
have announced a partnership to bring Prudential’s unique veteran training and
employment program run by Workforce Opportunity Services (WOS) to Dubuque.

“Increasingly companies are creating programmatic ways to recruit, hire and
train veterans because they recognize this approach is a smart business
strategy supported by academic research,” said Raymond Weeks, vice president,
Veterans Initiatives at Prudential.

In 2009, Prudential and WOS partnered with Rutgers University-Newark to
develop a unique program called VETalent that would train Iraq and Afghanistan
war-era veterans for jobs in corporate America. Since then, the program has
been expanded to Fort Washington, PA, Jacksonville, FL and Dubuque, IA in
collaboration with a local colleges or universities. Veterans who complete the
VETalent work-study certificate program receive a certificate awarded by the
partnering institution. Those who complete the WOS academic component are
eligible to be hired by sponsor companies as consultants and full-time
employees.

“VETalent is a truly systemic approach to transitioning military veterans into
careers in the private sector. This comprehensive approach gives them not only
the technical or job-specific skills they need, but also the professional
development and mentoring they need to succeed – something other programs are
not doing,” said Dr. Arthur Langer, founder and chairman of WOS. “With
Prudential leading the way, we're able to give something back to those who
have given us so much.”

VETalent participants will undergo two months of full-time WOS training at the
Dubuque campus of Northeast Iowa Community College, followed by a one-month
training course at Prudential focused on customer service and a culture of
quality. After successfully completing the training, the veterans will be put
in consulting positions at Prudential for several months before being offered
full-time jobs as Customer Service Associates with Prudential Retirement.

“Our customer service associates are the valuable front line of our business,”
said Karen Jones, director, Customer Service at Prudential. “The
WOS/Prudential training will give the VETalent participants a thorough
knowledge of the financial services industry and a solid understanding of the
retirement products we service.”

Dr. Liang Chee Wee, president of Northeast Iowa Community College, said, “We
are thrilled to partner with Prudential and Workforce Opportunity Services to
help provide the training curriculum for our veterans. It isn't every day that
we get the opportunity to collaborate with such committed partners.”

Currently, 24 VETalent veterans have been hired by Prudential in a variety of
positions including information technology, operations and customer service.
In addition, 24 veterans from three VETalent classes are in consulting
positions at Prudential; and 22 others are in consulting positions at other
companies, including Sealed Air, Johnson & Johnson, Horizon Blue Cross of New
Jersey and Merck.

“We can’t solve this challenge for veterans on our own. Our program is a best
practice model and we are actively working to share our insights with other
corporations. We also seek ways to partner with businesses and government
entities to address this challenge more broadly,” said Weeks.

Recently, Prudential received a prestigious Hiring Our Heroes award from the
U.S. Chamber of Commerce for its commitment to providing employment
opportunities to post-9/11 military veterans. And for the third consecutive
year, Prudential has been named to the GI Jobs Top 100 Military Friendly
Employers® list in recognition of the company's Veterans Initiative.

Workforce Opportunity Services (WOS), a 501(c)3 nonprofit charitable
organization, helps provide veterans of the Iraq and Afghanistan war eras with
career and educational opportunities through unique work-study programs.
Working with sponsor companies and university partners, WOS creates customized
academic certificate programs that help military veterans make effective
transitions into the civilian workforce. For more information, please visit:
http://www.wforce.org/

Prudential Financial, Inc. (NYSE: PRU), a financial services leader, has
operations in the United States, Asia, Europe, and Latin America. Prudential’s
diverse and talented employees are committed to helping individual and
institutional customers grow and protect their wealth through a variety of
products and services, including life insurance, annuities, retirement-related
services, mutual funds and investment management. In the U.S., Prudential’s
iconic Rock symbol has stood for strength, stability, expertise and innovation
for more than a century. For more information, please visit
http://www.news.prudential.com/

Contact:

Prudential Financial, Inc.
Karen Moore, 973-802-8533
karen.moore@prudential.com