AARP Hits One Million Fans On Its Official Facebook Page

           AARP Hits One Million Fans On Its Official Facebook Page

PR Newswire

WASHINGTON, Dec. 19, 2012

WASHINGTON, Dec. 19, 2012 /PRNewswire-USNewswire/ --AARP today announced that
it has surpassed one million fans on its official Facebook page, which has
played a key role in growing its online presence. Facebook is becoming
increasingly more relevant to the older media consumer, with 47.7 million
adults 50+ visiting the website in October of this year alone.*

(Logo: )

"The 50+ age group is a passionate and engaged community and now, more than a
million AARP fans are following us on Facebook," said Kevin Donnellan, EVP &
Chief Communications Officer, AARP. "The AARP Facebook page represents a
digital hub for this age group and we are happy to see our page serving so

Facebook is just one area of AARP's digital presence that is experiencing
significant growth. AARP's reach through social media exceeded 1 billion
accounts in the first ten months of this year (a 678% increase over the same
period in 2011). The organization's website is also up 42% year
over year in unique visitors and recorded over 1.2 million registrations in
2012. Earlier this year, AARP launched a customized YouTube destination that
streamlines the user experience and better organizes the more than 2,000
videos available for site visitors. In 2013, AARP will continue to expand its
online content offerings by developing premium original programming for the
AARP YouTube channel in the form of weekly series focusing on the areas of
money, health and beauty, technology and travel.

AARP's Facebook page:

*ComScore, October 2012

About AARP
AARP is a nonprofit, nonpartisan organization, with a membership of more than
37 million, that helps people 50+ have independence, choice and control in
ways that are beneficial to them and society as a whole. AARP does not endorse
candidates for public office or make contributions to either political
campaigns or candidates. We produce AARP The Magazine, the definitive voice
for Americans 50+ and the world's largest-circulation magazine; AARP Bulletin,
the go-to news source for the 50+ audience;; AARP VIVA, a
bilingual lifestyle multimedia platform addressing the interests and needs of
Hispanic Americans; and national television and radio programming. The AARP
Foundation is an affiliated charity that provides security, protection, and
empowerment to older persons in need with support from thousands of
volunteers, donors, and sponsors. AARP has staffed offices in all 50 states,
the District of Columbia, Puerto Rico, and the U.S. Virgin Islands. Learn more


Contact: Michelle Alvarez, AARP, +1-202-434-2555,
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