Astral Out-of-Home unveils a new landmark in the domestic jetty at Montréal-Trudeau International Airport

Astral Out-of-Home unveils a new landmark in the domestic jetty at 
Montréal-Trudeau International Airport 
MONTREAL, Dec. 19, 2012 /CNW Telbec/ - Astral Out-of-Home, a division of 
Astral Media Inc. (TSX: ACM.A ACM.B), is proud to unveil its latest innovation 
and interior landmark, a new video wall at Montréal-Trudeau International 
Airport. This new spectacular-format advertising face is strategically located 
on the jetty that handles all of the airport's domestic flights and 5.2 
million Canadian travellers annually. 
Offering an exceptional advertising format that covers over 80 square feet, 
the video wall is made up of nine 55 inch monitors, separated by a mere 5.5 
millimetres. Furthermore, these screens utilize LCD and backlit LED technology 
with HD picture quality for clearer, more uniform images and more vivid 
colours. This unique product is the largest video advertising screen at 
Montreal-Trudeau International Airport. 
As of December 18, travellers will catch their first glimpse of the new video 
wall exclusively displaying a Telus campaign. 
"Astral Out-of-Home continues to pursue its objective to stay at the forefront 
of advertising technology and offer innovative products designed for today's 
realities," said Luc Sabbatini, President of Astral Out-of-Home. "We want to 
offer products that allow advertisers to push their creative limits, and this 
new video wall is a prime example with its spectacular and powerful visual 
impact that can be controlled in real time." 
The video wall is extremely flexible and offers endless visual possibilities. 
Managed from Astral Out-of-Home's control centre in Montreal, where all of 
Canada's digital faces are managed, messages can consist of alternating still 
images or videos and have the added benefit of being modifiable based on time 
of day, day of the week or for a specific event. 
Astral Out-of-Home is one of Canada's largest out-of-home advertising 
companies with a network of over 9,500 advertising faces strategically located 
in the key markets of Québec, Ontario and British Columbia. Firmly committed 
to the future, the company has developed a series of initiatives to minimize 
its environmental footprint and actively participate in sustainable 
Founded in 1961, Astral is a leading Canadian media company. It operates 
several of the country's most popular pay and specialty television, radio, 
out-of-home advertising and digital media properties. Astral plays a central 
role in community life from coast to coast by offering diverse, rich and 
vibrant programming that meets the tastes and needs of consumers and 
advertisers. To learn more about Astral, visit 
Business media: Olivier Racette Advisor Corporate Communications Astral Media 
Inc. 514 939-5000 
Specialty and trade media: Nathalie Doré Vice President, Marketing and 
Creativity Astral Out-of-Home 514 529-3204  
To view this news release in HTML formatting, please use the following URL: 
CO: Astral
ST: Quebec
-0- Dec/19/2012 14:00 GMT
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