Astral Out-of-Home unveils a new landmark in the domestic jetty at
Montréal-Trudeau International Airport
MONTREAL, Dec. 19, 2012 /CNW Telbec/ - Astral Out-of-Home, a division of
Astral Media Inc. (TSX: ACM.A ACM.B), is proud to unveil its latest innovation
and interior landmark, a new video wall at Montréal-Trudeau International
Airport. This new spectacular-format advertising face is strategically located
on the jetty that handles all of the airport's domestic flights and 5.2
million Canadian travellers annually.
Offering an exceptional advertising format that covers over 80 square feet,
the video wall is made up of nine 55 inch monitors, separated by a mere 5.5
millimetres. Furthermore, these screens utilize LCD and backlit LED technology
with HD picture quality for clearer, more uniform images and more vivid
colours. This unique product is the largest video advertising screen at
Montreal-Trudeau International Airport.
As of December 18, travellers will catch their first glimpse of the new video
wall exclusively displaying a Telus campaign.
"Astral Out-of-Home continues to pursue its objective to stay at the forefront
of advertising technology and offer innovative products designed for today's
realities," said Luc Sabbatini, President of Astral Out-of-Home. "We want to
offer products that allow advertisers to push their creative limits, and this
new video wall is a prime example with its spectacular and powerful visual
impact that can be controlled in real time."
The video wall is extremely flexible and offers endless visual possibilities.
Managed from Astral Out-of-Home's control centre in Montreal, where all of
Canada's digital faces are managed, messages can consist of alternating still
images or videos and have the added benefit of being modifiable based on time
of day, day of the week or for a specific event.
Astral Out-of-Home is one of Canada's largest out-of-home advertising
companies with a network of over 9,500 advertising faces strategically located
in the key markets of Québec, Ontario and British Columbia. Firmly committed
to the future, the company has developed a series of initiatives to minimize
its environmental footprint and actively participate in sustainable
Founded in 1961, Astral is a leading Canadian media company. It operates
several of the country's most popular pay and specialty television, radio,
out-of-home advertising and digital media properties. Astral plays a central
role in community life from coast to coast by offering diverse, rich and
vibrant programming that meets the tastes and needs of consumers and
advertisers. To learn more about Astral, visit astral.com.
Business media: Olivier Racette Advisor Corporate Communications Astral Media
Inc. 514 939-5000 firstname.lastname@example.org
Specialty and trade media: Nathalie Doré Vice President, Marketing and
Creativity Astral Out-of-Home 514 529-3204 email@example.com
SOURCE: ASTRAL MEDIA INC.
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