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Ke$ha Releases Another Hit With Baby-G!

                   Ke$ha Releases Another Hit With Baby-G!

Global Pop Star Launches Second Watch Collaboration with Baby-G Brand

PR Newswire

DOVER, N.J., Dec. 19, 2012

DOVER, N.J., Dec. 19, 2012 /PRNewswire/ -- Global pop icon and Baby-G Brand
Ambassador Ke$ha is taking the stage for an encore performance of her
collaboration with the Baby-G brand of women's watches. Returning to create
another watch after the successful launch of the 2011 Ke$ha watch collection,
the fun and fearless star is launching her second watch design, along with
gearing up for the launch of her second studio album, Warrior, which is
scheduled for release on December 4^th, 2012. Taking on her sophomore design
effort with the same warrior spirit, Ke$ha debuts a tough and trendy watch to
match her style sensibility, while truly standing the test of time!

To view the multimedia assets associated with this release, please click:
http://www.multivu.com/mnr/57784-casio-baby-g-brand-kesha-global-star-launches-second-watch-collaboration

(Photo:http://photos.prnewswire.com/prnh/20121219/MM22072)

Launching in December 2012, the limited-edition Baby-G x Ke$ha watch reflects
the eye-catching essence of the "Die Young" singer/songwriter. Ke$ha drew
inspiration for her BGA160KS-7B watch from the evolvement of her personal
style while keeping with trends of the season.

"Just like music, fashion is a form of expression. And as you might have been
able to tell, I'm all about expressing myself," said Ke$ha. "Having a good
time with your style is so important, and that's why I'm thrilled with the
design of my new go-to accessory with Baby-G!"

The limited-edition BGA160KS-7B Baby-G x Ke$ha model is a classic timepiece
perfect for any outfit or occasion. It features a white, semi gloss case and
gold pinstriped band with Ke$ha's signature logo and a gold 3D Roman numeral
index consisting of four layers. The watch takes wrist wear to a new dimension
utilizing a Neon Illuminator in which a black light LED illuminates special
luminous ink on hour markers on the hour and minute hands, and on the dial. 
The result is a dazzling array of colors.

The Ke$ha-branded accessory is not only fashionably on-trend, it's also tough
with a shock resistant & 100-meter water resistant structure and offers
functionality with 27-city world time, 4 daily alarms, countdown timer,
stopwatch, 12/24 hour formats and a mute function. This warrior's watch is
perfect for keeping the popstar on time and in style all tour long!

Ke$ha is also as multi-tasking as her namesake watch. In addition to music and
design, she is the first-ever Global Ambassador for Humane Society
International where she helps to end cruelty to animals worldwide. To support
Ke$ha's "pet" cause, Baby-G is paying it forward by supporting a Humane
Society International initiative close to the star's heart, their Street Dog
Welfare Program.

"Ke$ha's standout character and mass appeal is the ideal pairing for our
upbeat Baby-G brand," said Shigenori Itoh, Chairman and CEO of Casio America.
"Merging our fashionable and functional watches with a fun, fearless and
charitable star makes this collaboration a perfect fit for our consumer."

The limited edition collaboration watch will be available this December at
Tourneau, Nordstrom, select Macy's stores and fashion boutiques, with an MSRP
of $130 for the  BGA160KS-7B. Please visit www.baby-g.com to view our other
women's watch collections.

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer
Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer
electronics and business equipments solutions, established in 1957. Casio
America, Inc. markets calculators, keyboards, digital cameras, mobile
presentation devices, disc title and label printers, watches, cash registers
and other consumer electronic products. Casio has strived to realize its
corporate creed of "creativity and contribution" through the introduction of
innovative and imaginative products. For more information visit our website
at www.casiousa.com.

About Ke$ha

Global superstarKe$hahas taken the world by storm since the release of her
debut album inAnimalin 2010. That year shewas declared Billboard's Hot 100
Artist and her smash debutsingle"TiK ToK" wasnamed Billboard's #1 Hot 100
Song,wasthe most played song of that year, and was the biggest-selling
digital track in the world.Ke$hahas had 6 consecutive Top 10 hits including
three #1 singles: "TiK ToK", "Your Love Is My Drug" and "We R Who We R."Her
debut albumAnimalhas sold over 2.5 million units worldwide.Ke$hahas toured
the world, playing over 200 live shows in support ofAnimaland its companion
albumCannibal. She took home the MTV EMA for Best New Act in November2010
and was nominated for 2 American Music Awards, 3 MTV VMA Awards and 6
Billboard Awards.She has performed on dozens of television programs all over
the world including MTV Europe Music Awards, Much Music Awards (Canada), Echo
Awards (Germany), X Factor (Australia), American Music Awards, Billboard
Awards,American Idol,Saturday NightLive and The Today Show Summer Concert
Series.She has over 21 million Facebook likes, over 3 million Twitter
followers and over 300 million views on VEVO. She has sold over 24.5 million
combined tracks and ringtones in the U.S alone and over 27.5 million worldwide
to date. Ke$ha is an international powerhouse,Animalhas been certified Gold,
Platinum or multi-Platinum in15 markets (including Platinum in the United
States)and was the biggest selling debut album from an international female
in 2010 in the UK.Ke$hais the global ambassador for Casio Baby G and was
recently named the firstglobal ambassador for Humane Society International.

About Humane Society International

Humane Society International and its partner organizations together constitute
one of the world's largest animal protection organizations—backed by 11
million people. For nearly 20 years, HSI has been fighting for the protection
of all animals through advocacy, education, and hands-on programs. HSI is the
international arm of The Humane Society of the United States. Celebrating
animals and confronting cruelty worldwide—On the Web at hsi.org

SOURCE Baby-G

Website: http://www.casiousa.com
Contact: Stacey Tropeano, Coyne PR, +1-973-588-2000, stropeano@coynepr.com;
Jamie Abzug, RCA Records, +1-310-272-2620, Jamie.abzug@rcarecords.com; Amanda
Silverman, 42West, +1-212-774-3684, Amanda.Silverman@42west.net; E.
Garcia/S.VanderSchans, CASIO AMERICA, INC., +1-973-361-5400,
egarcia@casio.com, svanderschans@casio.com
 
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