CASBAA Upfronts Hits Jakarta

CASBAA Upfronts Hits Jakarta 
Jakarta, Indonesia, Dec 19, 2012 - (ACN Newswire) - CASBAA ended its TV
Upfronts tour of Southeast Asia with its final event of the year in Jakarta,
Indonesia on December 13, 2012. Held in association with Campaign Asia-Pacific
and in-market partner First Media, exclusive screenings by Pay TV networks for
over 100 media buyers, agencies and clients promoted the benefits of
multichannel TV advertising and presented the best of the upcoming programming
from regional networks across the region. 
"CASBAA's successful series of TV Upfronts have brought the message
of multichannel TV advertising to Asian cities including Singapore, Bangkok,
Kuala Lumpur, Hong Kong, Manila and now Jakarta," said Christopher
Slaughter, CEO, CASBAA. "With Asia Pacific being the engine room for
global growth, it is only fitting our final stop in 2012 is Indonesia, a
market with enormous development potential in the region." 
During his welcome remarks, Peter F. Gontha, Executive Chairman, First Media,
said: "CASBAA's TV Upfronts is a good event for us where we can get
experience through interacting with all the players in the industry and engage
and connect among media buyers to further drive the business and advertising
values in the Pay TV market." 
The audience included representatives from Activate, Advantage, Aegis Media,
Dentsu, Group M, Kaswall, Maxus, Mediacom, MEC, Mindshare, MPG, OMD, Pratama
Communications, Starcom Media Vest Group, and UM along with clients including
BCA, Honda, Kalbe Nutritionals, L'Oreal Indonesia, Mayora Indah, Mead
Johnson, PermataBank, Bank Danamon Indonesia and Prima Food. 
Participants were treated to a showcase of high-value content from BBC
Worldwide, Discovery Networks Asia Pacific, FOX One Stop Media, History and
Sony Pictures Entertainment. 
Keynote Speaker, Stephen Liestyo, Consumer Banking Director at Bank
International Indonesia noted that "Pay TV delivers highly targeted
advertising: the right product delivered to the right segment, providing more
relevant viewers for the amount of advertising dollar spent. At the same time
award winning shows and sophisticated news broadcasts support an
advertiser's image branding." 
"This event is very useful for everybody in media industry, especially on
the advertiser side, to learn about updates and opportunities that can be
developed," added Dini Ubaya Raharjanti, Country Media Manager,
L'Oreal Indonesia. "This event should be held regularly at least
once a year." 
Indonesia's advertising market is by far the largest in South East Asia
with gross advertising spend topping US$8bn in 2011 and increasing nearly 26%
by the first half of 2012 according to data from Nielsen. 
A market with great opportunity for growth, although Indonesia has over 3.7
million Pay TV subscribers, Pay TV penetration remains only 10%. 
However, the Indonesian Pay TV industry is well into an exciting new era with
increased competition leading to rapid growth of subscribers as it becomes a
viable alternative to free-to-air. 
Established in 1991, CASBAA is the Association for digital multichannel TV,
content, platforms, advertising and video delivery across Asia. Spanning 18
geographic markets, CASBAA and its Members reach over 445 million connections
through a footprint ranging from China to Australasia, Japan to Pakistan. The
CASBAA mission is to promote the growth of multichannel TV and video content
through industry information, networking exchanges and events while promoting
global best practices. To find out more, please visit . 
About Campaign Asia-Pacific 
Campaign Asia-Pacific is the region's leading marketing, advertising and
media industry magazine and online network. Delivering all the latest industry
news and publishing benchmark research, analysis, marketing sector and
platform reports, Campaign offers the region's decision makers and
influencers insights into a fragmented marketing and media environment across
multiple markets. To find out more, please visit . 
CASBAA AD is the advertising development division of CASBAA, the only
authoritative voice for multichannel TV in the Asia Pacific. Supported by the
industry's leading stakeholders, CASBAA AD advocates the value of
multichannel TV in Asia. Stakeholders include: A+E Networks, BBC Worldwide,
Discovery Networks Asia Pacific, FOX One Stop Media, NBCUniversal, Sony
Pictures Television, TrueVisions and Turner Broadcasting System Asia Pacific. 
The CASBAA Ad Regional Roadshow provides media buyers with an optimum window
on to the dynamic world of AsiaPac Multichannel TV. To find out more, please
visit . 
Desmond Chung
PR & Communications Manager, CASBAA
Tel: +852-3929-1712
Adela Chen, Director
Marketing & Communications, CASBAA
Tel: +852-3929-1711
Copyright 2012 ACN Newswire. All rights reserved. 
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