SeaWorld and Corus Entertainment's Nelvana Announce Franklin and Friends Partnership

   SeaWorld and Corus Entertainment's Nelvana Announce Franklin and Friends

-- Internationally renowned book and TV series character Franklin embarks on
new adventures at SeaWorld parks --

PR Newswire

ORLANDO, Fla., Dec. 19, 2012

ORLANDO, Fla., Dec. 19, 2012 /PRNewswire/ --SeaWorld Parks & Entertainment
and Corus Entertainment's Nelvana announced today a multi-platform partnership
that combines the appeal of the popular Franklin & Friends characters with the
beloved SeaWorld^® brand. Beginning January 2013, the company's new SeaWorld
Kids brand and Nelvana will team up to introduce kids and families to in-park
Franklin characters, TV specials, books and merchandise. 

(Photo: )

Highlights of this multi-faceted partnership include:

  oFranklin will take up residence at the three SeaWorld parks for the year,
    where guests will be able to meet this classic character, take photos and
    get autographs. The parks include:

       oSeaWorld Florida beginning with the "Just for Kids" event January
       oSeaWorld Texas beginning with the "Just for Kids" event April 2013
       oSeaWorld California beginning with the "Spring into Night" event
         March 2013

  oFranklin and Friends' specialty merchandise, much of it exclusive to
    SeaWorld, will be available in the parks 
  oSeaWorld and Nelvana are collaborating on two Franklin and Friends
    on-screen specials which will focus on the natural world
  oThe SeaWorld Kids brand will be reflected in select Franklin products,
    including co-branded books published by Corus Entertainment's Kids Can

"Families throughout North America and from around the world look forward to
their visits to SeaWorld parks in the U.S., and we are very excited to
integrate the Franklin and Friends preschool brand into that experience," said
Colin Bohm, Managing Director, Nelvana. "The theme parks and the new SeaWorld
Kids entertainment and merchandising opportunities provide ideal platforms for
kids and families to connect with Franklin and Friends."

"This partnership is a 'natural' for us to create fun, family experiences that
connect young kids to animals and the world we share," said Scott Helmstedter,
Chief Creative Officer for SeaWorld Parks & Entertainment. "SeaWorld Kids is a
brand dedicated to specifically connecting children with animals and nature,
and Franklin is an enduring, much-loved animal character that brings adventure
to kids. We look forward to working together to create unique opportunities
for the Franklin and Friends' characters to have outdoor adventures and also
educate viewers along the way."

Based on the best-selling children's book series by Paulette Bourgeois and
Brenda Clark, published by Kids Can Press, the new CGI-animated TV series,
Franklin and Friends, follows Franklin the Turtle as he experiences adventures
and milestones, learning lessons along the way with his pals Snail, Rabbit,
Beaver, Fox, Goose and best friend Bear. The series airs on Nick Jr. in the
U.S. and Corus Entertainment's preschool channel Treehouse in Canada. Franklin
and Friends is a Canada-Singapore co-production from Nelvana Limited and
Infinite Frameworks.

The new  SeaWorld Kids banner features entertainment and lifestyle products
that connect children as old as 12 with the joy and wonder of animals. This
new brand brings kids up-close to nature in fun new ways, allowing them to
connect with the world we share at home, schools and on-the-go. SeaWorld Kids
will represent both custom and library-driven content programming in
animation, TV, film, gaming, publishing and music.

About Nelvana
Nelvana is owned by Corus Entertainment Inc. is a Canadian-based media and
entertainment company. Corus is a market leader in specialty television and
radio with additional assets in pay television, television broadcasting,
children's book publishing, children's animation and animation software. The
Company's multimedia entertainment brands include YTV, Treehouse, Nickelodeon
(Canada), ABC Spark, W Network, OWN: Oprah Winfrey Network (Canada), CosmoTV,
Sundance Channel (Canada), Movie Central, HBO Canada, Nelvana, Kids Can Press,
Toon Boom and 37 radio stations including CKNW AM 980, 99.3 The FOX, Country
105, 630 CHED, Q107 and 102.1 the Edge. Corus creates engaging branded
entertainment experiences for its audiences across multiple platforms. A
publicly traded company, Corus is listed on the Toronto Stock Exchange
(CJR.B). Experience Corus on the web at

SeaWorld Parks & Entertainment
For five decades SeaWorld Parks & Entertainment has inspired millions to
celebrate, connect with and care for the natural world. The company is best
known for its 11 U.S. theme parks, attractions that hosted more than 24
million guests in 2012 and include the beloved SeaWorld^®, Busch Gardens^® and
Sesame Place^® brands.

In 2011 the company began expanding its popular brands into media and
entertainment platforms to connect people to nature and animals through
movies, television and digital media; plus began developing new lines of
licensed consumer products.

SeaWorld Parks & Entertainment also is one of the world's foremost zoological
organizations and a global leader in animal welfare, training, husbandry and
veterinary care. The company cares forone of the largest collections of
animals in the world, including more than 7,000 marine and terrestrial animals
and 60,000 fish, The company has supported conservation programs on every
continent and operates one of the world's most respected wildlife rescue
programs to rescue ill and injured marine animals, with the goal to
rehabilitate and return them to the ocean. SeaWorld animal experts have helped
more than 22,000 animals in need - ill, injured, orphaned and abandoned - over
more than four decades.

SOURCE SeaWorld Parks & Entertainment

Contact: Diana Pitt, Publicist, Nelvana, +1-416-479-6678,; or Becca Bides, Corporate Director of Communications,
SeaWorld Parks & Entertainment, +1-407-721-7367,
Press spacebar to pause and continue. Press esc to stop.