/R E P E A T -- Walmart Canada Stores to Help The Salvation Army 'Fill the Kettle'/

/R E P E A T -- Walmart Canada Stores to Help The Salvation Army 'Fill the 
Kettle'/ 
Walmart to match in-store donations across Canada on December 20 up to $100,000 
TORONTO, Dec. 19, 2012 /CNW/ - With donations to The Salvation Army's 
Christmas Kettle Campaign lagging, the organization is thrilled to announce 
that its partnership with Walmart Canada will continue. Walmart Fill the 
Kettle Day will be held on Thursday, December 20, and once again, Walmart 
Canada will match donations made by individuals to Salvation Army Christmas 
kettles located in its stores nationwide up to a maximum of $100,000. 
Walmart Canada has become a strong supporter of The Salvation Army over the 
past number of years. Since 2007, Walmart Canada and its customers have 
donated more than $10 million to The Salvation Army, helping to provide food, 
shelter and clothing for families that live below or at the poverty line. 
"We are proud to partner with The Salvation Army, one of Canada's largest 
providers of social assistance, and host our third Walmart Fill the Kettle 
Day," said John Lawrence, Director of Corporate Social Responsibility for 
Walmart Canada. "Like Walmart, The Salvation Army is committed to supporting 
Canadian families in need. We are confident our customers will help them 
achieve their important fundraising goals." 
"The Salvation Army is indebted to Walmart Canada for their generosity, their 
financial support and for their desire to see people be treated with dignity 
and respect," said Graham Moore, Territorial Secretary for Public Relations 
and Development for The Salvation Army in Canada. "This year our campaign 
focuses on the small dreams that many have. Walmart Fill the Kettle Day helps 
people realize those dreams of a decent meal, new clothes and a chance at a 
better life. Every gift makes a difference and we are grateful to all that 
continue to support our work." 
The 2012 Christmas Campaign helps The Salvation Army provide direct, 
compassionate, hands-on service to more than 1.8 million people in Canada each 
year, restoring hope and dignity to the most vulnerable in society. The 
Salvation Army's annual Christmas Campaign has grown into one of Canada's most 
significant and recognizable annual charitable events. The Salvation Army 
relies on the support of numerous corporate partners, including and many 
individual retailers, who allow Christmas kettles to be placed at their stores 
each year. 
The Salvation Army's Christmas kettles can be seen in nearly 2,000 locations 
across Canada and remain a very effective way to donate and support the 
ongoing work of the organization. Beyond donating to The Salvation Army's 
physical Christmas Kettles, donations to the 2012 Christmas Campaign can be 
made at www.SalvationArmy.ca, by calling 1-800-SAL-ARMY (725-2769) or via mail 
to The Salvation Army, 2 Overlea Blvd, Toronto, ON M4H 1P4. 
Donors can also support the 2012 Christmas Campaign by texting HOPE to 45678 
from most mobile carriers in Canada. A $5 donation will be added to your 
monthly mobile bill. 
About The Salvation Army:
The Salvation Army is an international Christian organization that began its 
work in Canada in 1882 and has grown to become the largest non-governmental 
direct provider of social services in the country. The Salvation Army gives 
hope and support to vulnerable people today and everyday in 400 communities 
across Canada and more than 120 countries around the world. The Salvation Army 
offers practical assistance for children and families, often tending to the 
basic necessities of life, providing shelter for homeless people and 
rehabilitation for people who have lost control of their lives to an 
addiction. When you give to The Salvation Army, you are investing in the 
future of marginalized and overlooked people in your community. 
News releases, articles and updated information can be found at 
www.SalvationArmy.ca 
Andrew Burditt National Director of Marketing and Communications The Salvation 
Army 416-845-8231 andrew_burditt@can.salvationarmy.org www.SalvationArmy.ca 
Felicia Fefer, Manager of Public Relations Walmart Canada 905-821-2111 ext. 
74466 ffefer@wal-mart.com www.walmartcanada.ca 
SOURCE: THE SALVATION ARMY 
To view this news release in HTML formatting, please use the following URL: 
http://www.newswire.ca/en/releases/archive/December2012/19/c2272.html 
CO: THE SALVATION ARMY
ST: Ontario 
-0- Dec/19/2012 11:00 GMT
 
 
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