Canon U.S.A. Encourages People to “Capture the Emotion” with Its Power of a Shot Campaign

  Canon U.S.A. Encourages People to “Capture the Emotion” with Its Power of a
  Shot Campaign

Business Wire

LAKE SUCCESS, N.Y. -- December 19, 2012

Recognizing the power of emotion that a photograph evokes, Canon U.S.A., Inc.,
a leader in digital imaging solutions, launched a television campaign this
holiday season that shows how images can magnify the subtle feelings in
everyday life. From love and nostalgia to surprise, excitement and joy, Canon
PowerShot cameras are the perfect devices to document all of the incredible
emotions that we experience daily. Whether it is capturing a loved one’s
milestone birthday or recording our personal achievements, photography has the
power to preserve every moment so they can be shared and cherished for years
to come.

“Photography has the power to capture the exact emotion of any moment,” said
Yuichi Ishizuka, executive vice president and general manager, Imaging
Technologies and Communications Group, Canon U.S.A. “As illustrated in the
television campaign, Canon PowerShot cameras are designed to preserve our most
treasured memories and feelings through heartfelt, stunning images.”

In addition to an engaging television campaign, Canon U.S.A. also features a
unique Facebook application that identifies the emotions of a user’s photo
collection. The application scans a chosen photo album for a variety of
emotions – including passion, love and nostalgia – then creates a unique
visual summary of the specific feelings that reside in the image collection.
Users can then share this visual summary with their Facebook friends and
discuss the emotion they’ve captured through their own photography. The
application, and more information on the Power of a Shot campaign, can be
accessed at http://powerofashot.usa.canon.com.

The television campaign, titled “Power of a Shot,” which can be seen this
holiday season, features examples of emotion and feeling from everyday life
that can be preserved through photography, including:

Love

An adoring glance from a husband to his wife or the first love between high
school sweethearts are just a few of the emotions that could easily slip by in
the moment. With Canon’s compact PowerShot ELPH 520 HS camera, which is
custom-fit with a 12x Optical Zoom and a 28mm Wide-Angle Lens, you can capture
all of the memories that makes your heart melt.

Nostalgia

Birthday memories, like photos, were meant to last. But when the lights go
down and the candles are lit, it’s sometimes tough to get a great photo to
share that moment. Thanks to the Canon HS System, available on several
PowerShot models including the PowerShot G15, images taken in darker
conditions can be enhanced without the need for additional lighting or flash.

Surprise

The best moments can take us by surprise. So when you head out for a night on
the town, be sure to pack a camera that is slim and easy to carry but can also
capture moments in an instant. With its sleek, pocket-sized body the stylish
PowerShot S110 is ready when you are so you’ll never forget the moment that
left you speechless.

Excitement

Excitement is in the details, and this feeling should be captured through
stunning photography. With the 3.2-inch wide touch panel PureColor System LCD
screen on the PowerShot ELPH 530 HS, friends and family will be blown away by
the rich clarity, color and quality of your images that can be previewed on
the camera and preserved through your prints.

Joy

Any grandmother will agree that once in a lifetime events need to be captured.
With Full HD 1080p video and a Dynamic Image Stabilizer, life’s biggest “oh
wow” moments are preserved, just as they happened, in high quality HD video.
And in some cases, even better, thanks to Canon’s Smart AUTO mode, a feature
which is available on several PowerShot cameras including the super-zoom
PowerShot SX50 HS.

For more information, and to experience Canon’s Power of a Shot campaign,
visit http://powerofashot.usa.canon.com. To view the full lineup of PowerShot
cameras, visit http://www.usa.canon.com/powershot.

About Canon U.S.A., Inc.

Canon U.S.A., Inc., is a leading provider of consumer, business-to-business,
and industrial digital imaging solutions. With approximately $45.6 billion in
global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall
in U.S. patents registered in 2011† and is one of Fortune Magazine's World’s
Most Admired Companies in 2012. In 2012, Canon U.S.A. has received the
PCMag.com Readers’ Choice Award for Service and Reliability in the digital
camera and printer categories for the ninth consecutive year, and for
camcorders for the past two years. Canon U.S.A. is committed to the highest
level of customer satisfaction and loyalty, providing 100 percent U.S.-based
consumer service and support for all of the products it distributes. Canon
U.S.A. is dedicated to its Kyosei philosophy of social and environmental
responsibility. To keep apprised of the latest news from Canon U.S.A., sign up
for the Company's RSS news feed by visiting www.usa.canon.com/rss.

†Based on weekly patent counts issued by United States Patent and Trademark
Office.

All referenced product names, and other marks, are trademarks of their
respective owners.

Contact:

Editorial:
Canon U.S.A., Inc.
Len Musmeci, 516-328-4884
lmusmeci@cusa.canon.com
Ellen F. Heydt, 516-328-5950
eheydt@cusa.canon.com
Canon U.S.A. Web site:
http://www.usa.canon.com
For sales information/customer support:
1-800-OK-CANON
ccenter@cits.canon.com