Books-A-Million Donates 19,000 Bags of Coffee to Deployed Troops

  Books-A-Million Donates 19,000 Bags of Coffee to Deployed Troops

Business Wire

BIRMINGHAM, Ala. -- December 19, 2012

Books-A-Million, Inc. (Nasdaq/NM: BAMM) today announced that it donated nearly
19,000 bags of Joe Muggs coffee to troops serving overseas through their
Coffee for the Troops program that was coordinated through Soldiers’ Angels.

Bags of Joe Muggs coffee, with personal messages, collected from customer
donations at Books-A-Milli ...

Bags of Joe Muggs coffee, with personal messages, collected from customer
donations at Books-A-Million stores. (Photo: Business Wire)

“BAM!’s Coffee for the Troops program began six weeks ago with the goal of
sending 9,800 bags of coffee overseas for the holidays,” said Terrance G.
Finley, Chief Executive Officer and President of Books-A-Million, Inc. “With
the overwhelming response and generosity from our customers, that goal was
quickly surpassed and now, through Soldiers’ Angels, we’re able to donate
nearly 19,000 bags of coffee to deployed troops.”

BAM! customers bought bags of coffee and wrote messages to soldiers on the
bags, then the coffee was shipped to deployed troops in areas such as Kuwait
and Afghanistan. An additional donation of 1 bag for every 5 donated was made,
bringing the total donation to 22,800 bags of Joe Muggs coffee.

Soldiers’ Angels was started by the mother of two soldiers, Patti
Patton-Bader, who learned that some soldiers in her sons’ deployed units did
not receive any mail or support from home. Ms. Bader quickly contacted friends
and extended family and within a few months, Soldiers’ Angels went from a
mother sending a few packages and letters to an online community with
thousands of Angels worldwide. Soldiers’ Angels currently supports tens of
thousands of American military personnel around the world and here at home.
During the holidays, Soldiers’ Angels sends out more than 30,000 care packages
to troops across the world.

“It’s companies like Books-A-Million, who stand with our troops, that make the
difference and help bring the morale of the troops up and let them know we
believe in them,” said Patti Patton-Bader, President and CEO of Soldiers’
Angels.

This is BAM’s second partnership with Soldiers’ Angels after the initial
Coffee for the Troops donation drive was completed in July 2012, which
resulted in the donation of nearly 4,000 bags of Joe Muggs coffee.

About Books-A-Million, Inc.

Books-A-Million, Inc. is one of the nation’s leading book retailers and sells
on the Internet at www.booksamillion.com. The Company presently operates 259
stores in 32 states and the District of Columbia. The Company operates large
superstores under the names Books-A-Million (BAM!), Books & Co. and 2nd &
Charles and traditional bookstores operating under the names Bookland and
Books-A-Million. The common stock of Books-A-Million, Inc. is traded on the
NASDAQ Global Select Market under the symbol BAMM. For more information, visit
the Company’s corporate website at www.booksamillion.com.

Follow Books-A-Million on Twitter (http://twitter.com/booksamillion) and like
us on Facebook (http://facebook.com/booksamillion).

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Contact:

Books-A-Million, Inc.
Jane Hoerner, 205-942-3737
hoernerj@booksamillion.com
 
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