Online Jewelry Retailer Restructures IT Infrastructure with Red Hat Technologies

  Online Jewelry Retailer Restructures IT Infrastructure with Red Hat

Ice selects Red Hat Enterprise Linux and JBoss Enterprise Application Platform
                        to better meet business needs

Business Wire

RALEIGH, N.C. -- December 19, 2012

Red Hat, Inc. (NYSE: RHT), the world’s leading provider of open source
solutions, today announced that online jewelry retailer Ice has deployed Red
Hat Enterprise Linux and JBoss Enterprise Application Platform, on Amazon Web
Services (AWS), as part of an initiative to restructure its IT infrastructure
to overcome operations challenges that were limiting the company’s growth and
profitability. The solution was designed to reduce IT costs and enable the
company to respond to new market opportunities quickly and efficiently.

The combination of Red Hat Enterprise Linux, JBoss Enterprise Application
Platform and AWS has helped Ice better serve existing customers while
exploring new market opportunities. As an e-commerce retailer, scalability,
support and mobile capabilities were top of mind for CIO and COO, Jason
Ordway, who led the initiative.

“Our existing system simply didn’t support the needs of the business. Its
limitations were felt throughout the company,” said Ordway. “We needed to set
a new direction for the company that would allow us to do what we needed to do
as a growing business while also reducing IT expenditures. Red Hat’s open
source solutions offered us the flexibility and support we needed to achieve
these goals.”

Support is a core function at Red Hat alongside product management and
engineering. Red Hat’s Global Support Services team provides support for Red
Hat customers, in all locations, across all product lines, and has been
recognized by numerous industry associations for the quality of its work.

Modernizing its application infrastructure and laying an open, hybrid
foundation will enable Ice to develop and deploy applications across
on-premises, physical, virtual, or cloud environments in the future.

Since launching the system in 2011, Ice has empowered its merchandising teams
to make changes in real time without involvement of the tech team. This has
allowed the company to increase the amount of product it adds to its online
store daily, freeing both teams for more strategic tasks. The company has also
launched a new mobile application and mobile-optimized site,, as
well as developed its own suite of web services for partners. Ordway estimates
the company is saving nearly $250,000 annually because of its move to open
source applications and the cloud.

To view the full Ice case study, visit

Additional Resources:

  *JBoss Enterprise Application Platform product information
  *Red Hat Enterprise Linux product information

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About Red Hat, Inc.

Red Hat is the world's leading provider of open source software solutions,
using a community-powered approach to reliable and high-performing cloud,
Linux, middleware, storage and virtualization technologies. Red Hat also
offers award-winning support, training, and consulting services. As the
connective hub in a global network of enterprises, partners, and open source
communities, Red Hat helps create relevant, innovative technologies that
liberate resources for growth and prepare customers for the future of IT.
Learn more at

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Red Hat, Inc.
Daniel Thompson, 978-589-1059
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