Silverpop Customers Honored for Delivering Behaviorally-Triggered Campaigns with Engage Programs

 Silverpop Customers Honored for Delivering Behaviorally-Triggered Campaigns
                             with Engage Programs

Digital Marketing Technology Provider Announces Winners of First Crawl, Walk,
Run Programs Competition

PR Newswire

ATLANTA, Dec. 19, 2012

ATLANTA, Dec. 19, 2012 /PRNewswire/ --Silverpop™ , the only digital marketing
technology provider that unifies marketing automation, email, mobile and
social, today announces the winners of its first Crawl, Walk, Run Programs
competition. Throughout November, Silverpop customers shared successful
implementations of Engage Programs and a winner was selected in each of four
categories. The submissions ranged from novice users setting up their first
automated Program to more experienced users creating multi-track, behaviorally
triggered campaigns.

"Today's marketers are challenged with delivering relevant, engaging content
that moves their contacts through a purchase decision," said Karen Marchione,
director of customer marketing with Silverpop. "Engage Programs allows
marketers to easily set up paths to distribute messages based on a recipient's
behaviors – delivering content when their brand is already top-of-mind. We
were thrilled with the number of entries we received in our first Programs
contest as it confirms that our customers are using our tool to not only
increase internal efficiencies, but also improve the relationships with their
customers, ultimately driving more revenue."

Engage Programs enable marketers to build sophisticated campaigns that
incorporate behavior-based rules, whether it's a triggered message delivered
on a recipient's birthday or a nurture email designed to nudge prospects
through the buying process.

The four categories in which customers could enter included the following:
Crawl, for Programs beginners; Walk, for customers who have experienced recent
success using Programs and; Run, for customers who successfully implemented a
sophisticated Program within the last 12 months; and Agency, for Programs
implemented on behalf of a client. Among the more than 70 entries, the four
campaigns below were recognized as winners:

  oCrawl – CaringBridge.org: CaringBridge is a nonprofit social network that
    relies on donations to support its free services. In a program designed to
    cultivate donor relationships, the CaringBridge marketing team established
    one track with three email steps. The series begins two weeks after a
    first-time donation and ends by asking for a second gift.

    This is CaringBridge's first online attempt at creating long-term
    engagement and loyalty based on donor behavior. On average, nonprofit
    fundraising emails experience a 12 percent open rate and 0.47 percent
    click-through rate – the CaringBridge Program achieved average open and
    click rates at least three times those measures.

  oWalk – Cardinal Health: Cardinal Health is using marketing automation and
    behavioral-based actions to create online lead generation, reach a new
    target call point for sales, educate contacts who may not be familiar with
    what their Nuclear Pharmacy Services business offers and provide
    high-value leads to its sales team.

    The Cardinal Health Program incorporates multiple tracks, Engage Web forms
    and Dynamic Content and acts on a user's interaction with prior campaign
    assets. This is the company's first attempt with an automated email and
    online Program. The results included above-average Web form conversion
    rates and increased activity for its sales team.

  oRun – Nevada State Bank, a Zions Bancorporation affiliate: Nevada State
    Bank wanted to create an onboarding experience designed to cross-sell five
    or more distinct online banking products, to re-engage and grow its online
    customer base and to track customer interaction with its online offering
    and email campaigns. In the last six months, as a result of the bank's
    automated Program, more than 5,000 consumer onboarding emails were
    distributed and internet banking enrollment increased by 6 percent.

  oAgency – Whereoware on behalf of PaperStyle.com: PaperStyle.com is an
    online invitation and stationery company. To help nurture and potentially
    upsell the company's existing customers, Silverpop partner Whereoware
    designed the email creative and developed and executed a Program around
    baby shower invitations, one of PaperStyle.com's more popular product
    types. Users interested in baby shower products are targeted based on past
    purchase history captured in relational tables, website behavior, Web form
    data and behavioral click tracking within emails. The program has a 216
    percent higher open rate and a 389 percent higher click-through rate than
    the average email send.

About Silverpop:

Silverpop is the only digital marketing technology provider that unifies
marketing automation, email, mobile, and social. Its customers achieve
superior Return on Relationship by uniquely engaging each individual based on
their behaviors and then automating personalized experiences that increase
revenue, improve ROI, and deepen brand loyalty. Silverpop's commitment is to
offer a platform that is complete, not complex—so that marketers from any size
organization can easily achieve digital marketing success.The company  offers
a world-class services team, 24/7 customer support and a network of partners
to ensure that every client gets the right mix of solutions for their specific
digital marketing needs. Silverpop is trusted by more than 5,000 brands around
the globe. Visit us at silverpop.com.

Media Contact:
Stacy Kirk
Manager of Corporate Communications-Silverpop
skirk@silverpop.com
770-661-0633

SOURCE Silverpop

Website: http://www.silverpop.com
 
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