Stifel Financial Announces Pricing of $150 Million of Senior

Stifel Financial Announces Pricing of $150 Million of Senior Notes 
ST. LOUIS, MO -- (Marketwire) -- 12/18/12 --  Stifel Financial Corp.
(NYSE: SF) today announced the pricing of $150 million principal
amount of 5.375% Senior Notes due 2022 (the "Notes").  
The Notes will be issued pursuant to an effective shelf registration
statement previously filed with the Securities and Exchange
Commission on Form S-3 and available for review on the Securities and
Exchange Commission's website at The net proceeds from
this offering are intended for general corporate purposes. 
Stifel Nicolaus Weisel, BofA Merrill Lynch and Morgan Stanley will
act as joint book-running managers. Keefe, Bruyette & Woods, JMP
Securities and US Bancorp will act as co-managers for the Notes.  
This offering will be made only by the prospectus and prospectus
supplement related to this offering. Copies of the preliminary
prospectus supplement and the accompanying base prospectus, when
available, may be obtained from Stifel Nicolaus Weisel, Attn:
Prospectus Department, One South Street, 15th Floor, Baltimore, MD
21201 (855-300-7136); BofA Merrill Lynch, 222 Broadway, 7th Floor,
New York, NY 10038, Attn: Prospectus Department, or by email at; or Morgan Stanley, 180 Varick
Street, New York, NY 10014, Attn: Prospectus Department
This press release does not constitute an offer to sell or the
solicitation of an offer to buy, nor shall there be any sale of these
securities in any state in which such offer, solicitation, or sale
would be unlawful prior to registration or qualification under the
securities laws of any such state or jurisdiction.  
Company Information
 Stifel Financial Corp. (NYSE: SF) is a financial
services holding company headquartered in St. Louis, Missouri that
conducts its banking, securities, and financial services business
through several wholly owned subsidiaries. Stifel clients are served
through Stifel, Nicolaus & Company, Incorporated and through Stifel
Nicolaus Weisel, the investment banking division of Stifel, Nicolaus
& Company, Incorporated, in the U.S., through Stifel Nicolaus Canada
Inc. in Canada, and through Stifel Nicolaus Europe Limited in the
United Kingdom and Europe. The Company's broker-dealer affiliates
provide securities brokerage, investment banking, trading, investment
advisory, and related financial services to individual investors,
professional money managers, businesses, and municipalities. Stifel
Bank & Trust offers a full range of consumer and commercial lending
solutions. Stifel Trust Company, N.A. offers trust and related
services. To learn more about Stifel Financial, please visit the
Company's website at 
Cautionary Note Regarding Forward-Looking Statements
 This press
release contains certain forward-looking statements within the
meaning of Section 27A of the Securities Act of 1933, as amended, and
Section 21E of the Securities Exchange Act of 1934, as amended that
are based upon our current expectations and projections about future
events. We intend for these forward-looking statements to be covered
by the safe harbor provisions for forward-looking statements
contained in the Private Securities Litigation Reform Act of 1995,
and we are including this statement for purposes of these safe harbor
provisions. The forward-looking statements are subject to risks and
uncertainties that could cause actual results to differ materially
from those expressed in or implied by the statements. In addition,
our past results of operations do not necessarily indicate our future
results. Factors that may cause actual results to differ materially
from those contemplated by such forward-looking statements include:
the ability to successfully integrate acquired companies or the
branch offices and financial advisors, including our recently
announced contemplated acquisition of KBW, Inc., which we anticipate
closing in the first quarter of 2013; a material adverse change in
our financial condition; the risk of borrower, depositor and other
customer attrition; a change in general business and economic
conditions; changes in the interest rate environment, deposit flows,
loan demand, real estate values and competition; changes in
accounting principles, policies or guidelines; changes in legislation
and regulation; other economic, competitive, governmental,
regulatory, geopolitical and technological factors affecting our
operations, pricing and services. Forward-looking statements speak
only as to the date they are made. We do not undertake to update
forward-looking statements to reflect circumstances or events that
occur after the date the forward-looking statements are made. We
disclaim any intent or obligation to update these forward-looking
Investor Relations Contact 
Sarah Anderson
(415) 364-2500 
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