Skullcandy Launches High School Sponsorship Program
Brand Will Provide Product to Select Schools Nationwide in Support of Their
Basketball Programs, Computer Labs and Libraries
PARK CITY, Utah, Dec. 18, 2012 (GLOBE NEWSWIRE) -- Skullcandy, Inc.
(Nasdaq:SKUL), a high-growth, performance lifestyle audio brand, is proud to
announce the launch of a new sponsorship program supporting select high
schools and their boys and girls basketball teams.
Skullcandy has official sponsorship relationships in place with Oak Hill
Academy (Mouth of Wilson, VA) and Simeon Career Academy (Chicago, IL) and will
secure several other schools across the nation in the coming weeks. In
addition, Skullcandy will sponsor the Nike Extravaganza basketball tournament,
held annually at Mater Dei High School (Santa Ana, CA).
Skullcandy currently holds the license to produce NBA branded products and has
long-term endorsement agreements with NBA stars Kevin Durant, Derrick Rose,
James Harden, Kyrie Irving and Andre Iguodala.
"Skullcandy has a history of authentic partnerships with elite athletes and
artists across sports, music, and culture. This program is no different. We
couldn't be happier to be partnered with some of the finest schools in the
country and to support world class student athletes on and off the court,"
said Nate Morley, Global VP of Marketing and Creative at Skullcandy.
As part of the agreement, the sponsored high schools will receive headphones
customized to match school colors and logos for use by boys and girls
basketball teams. The school will provide the headphones to players for use
during the basketball season particularly while the players are traveling for
away games. In addition, Skullcandy will provide headphones to the schools'
computer labs and libraries for academic enhancement to be used by all
students at the participating schools. The schools will also have the option
to sell customized headphones on campus as a fundraising opportunity and will
retain 100% of all profits made from these sales.
Paragon Marketing Group (PMG) helped create this high school program for
Skullcandy and is also evaluating television and grassroots opportunities in
this space on behalf of the brand.
To help launch the program, Skullcandy captured unique content at Simeon
Career Academy, allowing fans behind the scenes access to the school and its
3-time defending Illinois State Champion Boys Basketball program. Click here
for "Skullcandy Presents: Simeon Hoops" youtube.com/skullcandy or find out
more at Skullcandy.com.
About Skullcandy, Inc.
Skullcandy is a global designer, marketer and distributor of performance audio
and gaming headphones and other accessory related products under the
Skullcandy, Astro Gaming and 2XL by Skullcandy brands. Skullcandy became one
of the world's most distinct audio brands by bringing color, character and
performance to an otherwise monochromatic space; helping to revolutionize the
audio arena by introducing headphones, earbuds and other audio and wireless
lifestyle products that possess unmistakable style and exceptional
performance. The Company's products are sold and distributed through a variety
of channels in the U.S. and approximately 80 countries worldwide.
Visit skullcandy.com, or join us atfacebook.com/skullcandy or on Twitter
About Paragon Marketing Group
Paragon Marketing Group is an engaging team of dedicated professionals
passionate about the sports and entertainment marketing industry. We have
created and continue to maintain a culture that champions innovation, results
and empowerment.Paragon's corporate consulting clients include: Gatorade,
Skullcandy, ESPN, Nature Valley Granola Bars, PNC Bank, Johnson & Johnson,
Bayer and Anheuser Busch.
CONTACT: Media Contacts:
Azione PR for Skullcandy:
Paragon Marketing Group:
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