Children's Hospital Los Angeles And Toyota Expand National Buckle Up For Life Program To Orange County

Children's Hospital Los Angeles And Toyota Expand National Buckle Up For Life
                           Program To Orange County

PR Newswire

LOS ANGELES, Dec. 18, 2012

Program Addresses Disproportionately Higher Risk Faced by African American
andHispanic Children in Motor Vehicle Crashes

"Buckle Up for Life" Is First National Program of Its Kind – Nearly Triples
the Number of Children in Seatbelts and Car Seats in Program Pilot

LOS ANGELES, Dec. 18, 2012 /PRNewswire-USNewswire/ -- Responding to
disproportionate risks that African American and Hispanic children face in
motor vehicle-related crashes, Children's Hospital Los Angeles, Toyota and
Cincinnati Children's Hospital Medical Center today announced the expansion of
the groundbreaking safety education program Buckle Up for Life to Orange
County. Buckle Up for Life – or Abrochate a la Vida in Spanish – is the only
national program of its kind. This is the first time the program will be
available in Orange County, joining seven other Buckle Up for Life locations
nationwide. To view a video about Buckle Up for Life, please click here.

Research analyzed by medical experts at Cincinnati Children's – a national
leader in pediatric and adolescent medicine – shows that, due to multiple
factors, African American and Hispanic children are significantly less likely
than non-African American and non-Hispanic children to be buckled up in seat
belts or car seats.

Key Facts

  oMotor vehicle crashes are the leading cause of death for children in the
    U.S. between the ages of 1 and 12.[i]
  oThree out of every four car seats are not used or installed correctly[ii]
    and almost 50% of fatally injured children were unrestrained at the time
    of a crash.[iii]
  oAfrican American and Hispanic children are as much as ten times more
    likely than Caucasian children to be unrestrained while traveling in a
    car. [iv]
  oIn crashes involving fatalities in children under 14, seat belt use is
    lower among African Americans than among all other race or ethnic groups.
    [v]
  oHispanic children are significantly less likely to be buckled up than
    non-Hispanic children across all age groups.[vi]

In one pilot city, Buckle Up for Life nearly tripled the number of children
properly restrained in seat belts and car seats among the families who
participated. [vii] The program  was  founded and is jointly led by
Cincinnati Children's and Toyota, in coordination with local hospital
partners, such as Children's Hospital Los Angeles.

Toyota and local hospital partners are doubling the reach of Buckle Up for
Life
The expansion of Buckle Up for Life to Orange County is part of an effort by
Toyota and Cincinnati Children's to double the program's reach.The Orange
County program joins other new programs in Las Vegas, Philadelphia and
Houston.Buckle Up for Life programs are already in place with local hospital
partners in Chicago, Cincinnati, and San Antonio, and the program has also
been deployed successfully in Los Angeles.

Working in close coordination with local churches, Buckle Up for Life meets
people in their own community. The program's experts work closely with local
clergy to reach parents, caregivers and children with critical, interactive
and culturally sensitive safety information and expanded access to car seats.

Among the Orange County churches participating in the expansion of Buckle Up
for Life are:

African American Churches:
Christ Our Redeemer African Methodist
46 Maxwell Street
Irvine, CA 92618

Greater Light Missionary Baptist Church
1600 W. 3^rd Street
Santa Ana, CA 92703

Second Baptist Church
4300 Westminster Avenue
Santa Ana, CA 92703

Hispanic Churches:
West Coast Christian Tabernacle
309 N. Main Street
Santa Ana, CA 92701

Our Lady of the Pillar
1622 W. 6^th Street
Santa Ana, 92703

"At Toyota, we are strongly committed to the belief that everyone deserves to
be safe," said Patricia Salas Pineda, group vice president of National
Philanthropy and the Toyota USA Foundation at Toyota Motor North America.
"Through our educational outreach, Collaborative Safety Research Center and
numerous partnerships with leading hospitals, nonprofits and research
universities nationwide, Toyota is engaged extensively in programs that help
ensure that drivers and passengers are safe at every stage of life. Buckle Up
for Life is a vital commitment for Toyota, and we are proud to be working with
the visionary medical staff at Cincinnati Children's, Children's Hospital Los
Angeles and with local hospital partners across the country to expand its
reach."

"The Buckle Up for Life program is a safety program that helps save lives and
reduce the number of injuries and deaths of children while riding in cars.
The Children's Hospital Los Angeles Injury Prevention Program is committed to
safety and intervention throughout Southern California and beyond. By
extending this program to Orange County, we can offer key safety intervention
to a greater audience and keep more children safe," says Jeffrey S. Upperman,
MD, Director, Trauma Program at Children's Hospital Los Angeles.

Toyota's support for Buckle Up for Life is part of the company's ongoing
commitment to help make local communities safer and stronger. The company has
contributed more than 600 million dollars to nonprofits throughout the U.S.
over the past 20 years.

About Buckle Up for Life
Buckle Up for Life, is a national, community-based injury prevention
initiative supporting the African American and Hispanic communities. Working
with local hospitals and churches, Buckle Up for Life addresses the economic,
cultural and, where appropriate, language barriers to motor vehicle safety.

Over a six-week period, the program's medical experts and trained specialists
work closely with participants of all ages to deliver vital safety information
in an engaging, culturally sensitive and memorable way. Participants are
eligible to receive free car seats, and they are matched with certified child
passenger safety technicians to help install these car seats and ensure that
children are properly restrained.

Buckle Up for Life, which began in 2004, was developed jointly by trauma
specialists at Cincinnati Children's and vehicle safety experts at Toyota.
National expansion of the program has been sponsored by Toyota. Additional
information is available at www.buckleupforlife.org.

About Children's Hospital Los Angeles
Children's Hospital Los Angeles has been named the best children's hospital in
California and among the top five in the nation for clinical excellence with
its selection to the prestigious U.S. News & World Report Honor
Roll.Children's Hospital is home to The Saban Research Institute, one of the
largest and most productive pediatric research facilities in the United
States. Children's Hospital is also one of America's premier teaching
hospitals through its affiliation since 1932 with the Keck School of Medicine
of the University of Southern California.

For more information, visitCHLA.org. Follow us on Twitter, Facebook, YouTube
and LinkedIn, or visit our blog: WeAreChildrens.org. 

About Cincinnati Children's Hospital Medical Center
Cincinnati Children's Hospital Medical Center ranks third in the nation among
all Honor Roll hospitals in U.S. News and World Report's 2012 Best Children's
Hospitals ranking. It is ranked #1 for neonatology and in the top 10 for all
pediatric specialties, ranking in the top 5 in 9 out of 10 specialties ranked.
Cincinnati Children's is one of the top two recipients of pediatric research
grants from the National Institutes of Health. It is internationally
recognized for improving child health and transforming delivery of care
through fully integrated, globally recognized research, education and
innovation. Additional information can be found at
www.cincinnatichildrens.org.

About Toyota
Toyota established operations in the United States in 1957 and currently
operates 10 manufacturing plants and has a network of nearly 1,500
dealerships. Toyota directly employs over 30,000 in the U.S. and its
investment here is currently valued at more than $18 billion, including sales
and manufacturing operations, research and development, financial services and
design.

Toyota is committed to being a good corporate citizen and believes in
supporting programs with long-term sustainable results. Toyota supports
numerous organizations across the country, focusing on education, the
environment and safety. Since 1991, Toyota has contributed over
half-a-billion dollars to philanthropic programs in the U.S. For more
information on Toyota's commitment to improving communities nationwide,
visithttp://toyotainaction.com/community or toyota.com/community.

[i] http://www.safercar.gov/parents/CarSeats.htm#

[ii] http://www.nhtsa.gov/Safety/LATCH/

[iii]
http://www.nhtsa.gov/Driving+Safety/Research+&+Evaluation/Motor+Vehicle+Occupant+Protection+Facts+(revised+August+2008)

[iv] Child Passenger Safety Practices in the U.S.: Disparities in Light of
Updated Recommendations. Macy and Freed. American Journal of Preventative
Medicine. Volume 43, Issue 3. September 2012.

[v] NHTSA Traffic Safety Facts (2008 Data) -- Research Note

[vi] NHTSA 2009 National Survey of the Use of Booster Seats, Sept. 2010

[vii] Cincinnati Children's Hospital Medical Center, Buckle Up for Life
Results

SOURCE Cincinnati Children's Hospital Medical Center

Contact: Luis Rosero (Toyota), +1-202-607-9027, Luis_Rosero@tma.toyota.com,
Janet Dotson (Children's Hospital Los Angeles), +1-323-636-9306,
JDotson@chla.usc.edu
 
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