Dunkin' Donuts' HoliDDay Fashions Contest Unfolds on Twitter and Instagram

  Dunkin' Donuts' HoliDDay Fashions Contest Unfolds on Twitter and Instagram

Dunkin' Donuts fashions an opportunity for people to show festive holiday garb
for the chance to win a $100 mGift

New Dunkin' Donuts survey takes a closer look at how people keep running
through the holiday home stretch

PR Newswire

CANTON, Mass., Dec. 18, 2012

CANTON, Mass., Dec. 18, 2012 /PRNewswire/ --Are the holidays best with a
vest, sweeter with a sweater, and all that with a festive hat? As the holiday
season winds down, Dunkin' Donuts, America's favorite all-day, everyday stop
for coffee and baked goods, today launched its HoliDDay Fashions Twitter &
Instagram contest, inviting people to send photos of themselves in their
favorite holiday garb for the chance to win a $100 Dunkin' Donuts mGift.
Beginning today and continuing through Friday, December 21, fans can submit
their photos to @DunkinDonuts on Twitter or Instagram, using the special
hashtag #HoliDDayContest. Dunkin' Donuts will select a total of five winners
to receive a $100 mGift. For additional terms and conditions related to
Dunkin' Donuts' HoliDDay Fashions Twitter & Instagram contest, please visit:
http://www.dunkindonuts.com/content/dunkindonuts/en/promotions/HOLIDDAY_FASHIONS_CONTEST.html.

(Logo: http://photos.prnewswire.com/prnh/20110224/NY53806LOGO )

With the home stretch of the holiday season upon us, Dunkin' Donuts also
commissioned an independent survey of more than 1,000 Americans, conducted by
GfK, to take a closer look at how people keep themselves running through their
shopping, parties and meals during the days ahead. Highlights include:

  oShoppers will be running right up to Christmas, and beyond. More than half
    of people (58%) do not anticipate having their shopping done until at
    least the week before Christmas. More than a quarter of people (26%)
    expect to be shopping for the holidays right up to Christmas Eve or even
    after Christmas is over.
  oGo-to Gift Cards: Gift cards, purchased either online or via mobile, are
    the number one choice for people when they realize they need a last minute
    gift. The majority of people (51%) also claim that gift cards or gift
    certificates are the top choice when they are looking for something
    affordable to give for the holidays, followed by homemade baked goods or
    food and beverages bought from a store.
  oCloset or Bed Coat Vote 2012: Where's the best place to put coats during a
    holiday party - the closet or the bed? Put the argument to rest, as 48%
    people say the bed, compared to only 38% who choose the closet.
  oJust say no go to mistletoe? Sixty-one percent (61%) of people who find
    themselves under the mistletoe with another holiday party guest would not
    actually kiss him or her.
  oMail carriers can expect a special delivery this year. Who deserves a
    holiday gift this year? The survey asked people to share with whom, of all
    the people who help keep their life running during the year, they would
    give a holiday gift. Mail carriers were number one, followed by teachers
    and hair stylists.

Dunkin' Donuts has a host of delicious beverages to keep people running
through the season both at home and on the go. Dunkin' Donuts' holiday lineup
features three flavored hot or iced coffee and lattes, including new White
Chocolate, as well as classic Peppermint Mocha and Gingerbread. Dunkin'
Donuts' new Peppermint Mocha K-Cup® packs make this holiday flavored coffee
available at home for use with Keurig K-Cup® single cup brewing systems. Also
perfect for holiday parties or gatherings is Dunkin' Donuts' Peppermint Mocha
packaged coffee, which is available for a limited time only in an 8-oz size at
participating restaurants. Mint Hot Chocolate, available year-round at
participating Dunkin' Donuts restaurants, puts a spin on the classic Hot
Chocolate, combining the warmth of rich hot chocolate with a cool,
invigorating flavor.

For a great gift that doesn't need wrapping, virtual Dunkin' Donuts Cards can
now be sent via email, text or Facebook through the mGift feature on the
Dunkin' Donuts mobile app, available for both iPhone and Android smartphones.
With the mGift feature, users can send a variety of holiday-themed virtual
Dunkin' Donuts cards, which can be redeemed directly from a mobile phone at
more than 6,000 participating U.S. Dunkin' Donuts locations. All Dunkin'
Donuts mGifts can also be added directly to the Dunkin' App, reloaded right
from the phone, and used as a fast, convenient way to pay. Traditional Dunkin'
Donuts Cards are also available at any participating Dunkin' Donuts location
in amounts from $2 to $100, as well as online at DunkinDonuts.com, and at many
grocery, pharmacy, and big box retailers. Dunkin' Donuts Cards always have no
fees and no expiration date.

Finally, last-minute shoppers can keep themselves running on Dunkin' right
through Christmas Eve, as many Dunkin' Donuts restaurants will be open until
6:00p.m. or later on December 24. The majority of Dunkin' Donuts restaurants
now also offer free WiFi for all guests, for anyone seeking a place to check
email or browse the Internet while enjoying delicious Dunkin' Donuts food and
beverages.

For more information about Dunkin' Donuts, please visit www.DunkinDonuts.com
or follow us on Facebook (www.facebook.com/DunkinDonuts) and Twitter
(www.twitter.com/DunkinDonuts).

About Dunkin' Donuts
Founded in 1950, Dunkin' Donuts is America's favorite all-day, everyday stop
for coffee and baked goods. Dunkin' Donuts is a market leader in the
regular/decaf coffee, iced coffee, hot flavored coffee, donut, bagel and
muffin categories. Dunkin' Donuts has earned the No. 1 ranking for customer
loyalty in the coffee category by Brand Keys for six years running. The
company has more than 10,000 restaurants in 32 countries worldwide. For the
full-year 2011, Dunkin' Donuts' restaurants had global franchisee-reported
sales of approximately $6.4 billion. Based in Canton, Mass., Dunkin' Donuts is
part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For
more information, visit www.DunkinDonuts.com. 

Survey Methodology
The survey results contained in this report are from GfK Roper's weekly
telephone omnibus service, OmniTel. Interviewing was conducted from November
9-11, 2012. A total of 1004 interviews with adults aged 18+ were completed.
The margin of error for this study is +/- 3 percentage points.

Contact:
Jessica Gioglio
Dunkin' Brands
781-737-5200
Jessica.Gioglio@DunkinBrands.com



SOURCE Dunkin' Donuts

Website: http://www.dunkindonuts.com