Lotame and DG's Peer39 Streamline Integrations for Publishers

Lotame and DG's Peer39 Streamline Integrations for Publishers

Publishers Combine Page-Level Data and Behavioral Audience Data for Highly
Effective Targeted Marketing

NEW YORK, N.Y., Dec. 18, 2012 (GLOBE NEWSWIRE) -- via PRWEB - Publishers are
now able to bring page-level data into their Data Management Platform through
a strategic alliance between DG's Peer39 and Lotame.

Peer39, a DG (Nasdaq: DGIT) data and trading solution, offers advertisers
semantic page analysis, which determines the environment around each ad unit
based on the content and structure of a web page. Publishers can now access
Peer39's Quality, Safety and Category data via Crowd Control, Lotame's
Unifying DMP that publishers use to manage first-, second-, and third-party
audience data.

Publishers can now build audiences for cross-platform ad campaigns based on
interests and actions collected by Crowd Control, and combine this data with
the page level data that Peer39 offers.

"The combination of audience targeting and page-level data means that we can
be sure our advertisers' messages are always hitting the right people in
context with relevant content," said David Rowley, VP Advertising Operations
at BlogHer, Inc. "Through partnerships with both Lotame and Peer39, we can
offer even more robust ad packages to our advertisers, and both our
advertisers and the 3,000 publishers in our network will see the positive
results of a more actively engaged community."

"We're pleased to be able to give our customers access to Peer39's data in
Crowd Control," said Lotame CEO Andy Monfried. "Advertisers now know not only
which audiences they're reaching -- they can also control their audiences and
the page-level environment around the ad, ensuring both the best possible
audience and placement. This partnership delivers on the ultimate promise of
online advertising."

"Lotame clients now have the ability to incorporate additional data
dimensions; resulting in even more powerful and accurate audience segments, in
addition to the traditional targeting publishers had been able to use with
Peer39's capabilities alone," said Alex White, GM of Data & Trading, DG.
"Rather than having two separate relationships, one for page level analysis
and targeting and another for audience behavior, publishers now have the
ability to target based on the content of the page and the audience with one
simple Crowd Control integration."

About Lotame

Lotame empowers innovative publishers, networks, and brands to unlock the full
value of their audience data with its unifying data management platform, Crowd
Control. Founded in 2006, Lotame activates first-, second- and third-party
audience data from any source while ensuring quality, enforcing security and
protecting user privacy. To learn how our data-driven platform delivers
superior results for leading publishers, networks and brands, visit

About DG

DG connects over 11,000 global advertisers and agencies with their targeted
audiences through an expansive network of over 6,000 television broadcast
stations and over 11,500 web publishers in 75 countries. The Company's
television division utilizes best-in-class network and content management
technologies, creative and production resources, digital asset management and
syndication services that enable advertisers and agencies to work faster,
smarter and more competitively. The Company's online division, MediaMind,
allows marketers to benefit from optimized management of online advertising
campaigns while maximizing data driven advertising. For more information,
visit http://www.DGit.com

Media Contact:
Anna Martin
press (at) mediamind (dot) com

This article was originally distributed on PRWeb. For the original version
including any supplementary images or video, visit

CONTACT: DG and MediaMind
         Dana Miller
Press spacebar to pause and continue. Press esc to stop.