SAP Launches Latest Version of Industry-Leading SAP® Afaria® Mobile Device Management Solution

  SAP Launches Latest Version of Industry-Leading SAP® Afaria® Mobile Device
                             Management Solution

Customers Anticipate Enhanced iOS and Android Device Management and Security,
New App Portal Design for Familiar App Storefront Experience, New Self-Service
Portal for Simplified Device Onboarding and Management

PR Newswire

WALLDORF, Germany, Dec. 18, 2012

WALLDORF, Germany, Dec. 18, 2012 /PRNewswire/ --SAP AG (NYSE: SAP) today
introduced the latest version of SAP® Afaria®, the industry-leading mobile
device management solution.^1 Enhancements to the industry's most widely
deployed enterprise mobility management (EMM) solution will include deepening
enterprise integration and distribution capabilities to effectively manage and
secure the large number of disparate users bringing their own devices into the
workplace. To address the growing use of enterprise mobile apps, SAP will
include new app and self-service portal designs to provide a familiar,
consumer-like app portal experience in the enterprise.


According to Forrester Research, Inc., more than two-thirds of North American
and European information workers personally choose the smartphones and tablets
they use for work.^2 To address this trend, enterprises are developing bring
your own device (BYOD) programs that require a highly scalable, mature EMM
solution — either on-premise or in the cloud — to effectively manage and
secure all the various mobile devices and apps entering the workplace.

As recognized by IDC,^1 SAP Afaria meets the EMM needs of enterprises. These
needs include traditional mobile device management (MDM) as well as managing
and securing the entire mobile device, app and data life cycle across the
enterprise. The latest release of SAP Afaria aims to remove complexity and
support the growing mobile workforce by helping ensure that all data stored
and transmitted via mobile device is protected and secure. It will allow
customers to gain greater control and insight into a wide range of devices and
apps, remotely back up and delete data if a device is lost or stolen and
easily deliver fixes, upgrades and refreshes to mobile users.

"In our recent report on the mobile enterprise management (MEM) market, IDC
recommends that enterprises evaluate mobile solutions that both manage and
secure devices and mobile applications," said Stacy Crook, program manager,
Mobile Enterprise Research at IDC. "SAP's MEM offering, [SAP] Afaria, looks to
address the broad requirements of enterprises — for both corporate- and
employee-owned mobile devices — and users. Some of the key solution
differentiators for companies to look for include complete app and device
life-cycle support, analytics on all data collected/managed, high scalability,
product maturity/flexibility and on-premise and on-demand/cloud delivery."

Customers Demonstrate Successful Mobile Enterprise Management Strategies
SAP has more than 197,000 customers globally and many count on the customer
and partner ecosystem around SAP Afaria for cutting-edge mobile deployments.
Customers and partners are demonstrating premier customer success, extremely
high scalability to support large numbers of mobile users and robust mobile
services and solutions built on top of SAP® Mobile Platform and SAP Afaria.

"As the leading UK window covering provider for the country's 63 million
residents, we strive to offer premier customer service, which is the key to
our success," said Julian Bond, head of Information, Communications and
Technology, Hillarys Blinds Ltd. "With 1,000 advisors spread across the UK,
our ability to remotely manage their devices and connect them to our core
processes at any time and from anywhere is key. Mobile applications built on
SAP Mobile Platform and SAP Afaria help us maintain our market-leading
position and more important, they allow us to keep our promise to the customer
in terms of installing the right product on the day promised. We expect the
latest release of SAP Afaria to extend its industry leadership and eagerly
anticipate taking early advantage of its new business functionality."

"As the biggest operator and systems integrator in Switzerland serving 8.2
million customers, we partnered with SAP to meet growing customer demand for
innovative mobile services," said Adrian Bisaz, head of Mobility, Swisscom.
"Our goal is to address the full life cycle of mobile through our program,
including mobile device management, distribution of mobile apps via an app
store and the development of apps using SAP Mobile Platform. We are confident
that the latest release of SAP Afaria in combination with SAP Mobile Platform
will significantly improve all areas of our mobile services offerings."

"As one of SAP's first managed mobility partners, VeliQ helped pioneer the
space almost a decade ago," said Alex Bausch, founder and CEO, VeliQ. "SAP
Afaria supports a simple, self-service model that serves as the unpinning of
our mobile platform-as-a-service (mPaaS), which includes mobile security and
mobile app management. Moving forward we are excited to work closely with SAP
to further evolve our mPaaS offering, which will include creating new,
innovative services spawned from the integration of mobile, cloud and big

The latest version of SAP Afaria is planned to provide key features for

  oEnterprise Integration

       oDeeper directory integration is intended to provide connection to
         multiple disparate directories for authentication and assignments
         which aim to provide trusted policy set up and simplify user on
         boarding for distributed systems. The distribution of data stored in
         directory values is planned for use with policy configuration to
         streamline the onboarding of BYOD devices.
       oEnhanced email access control and device remediation aim to provide
         greater scalability and security for large organizations that have
         multiple enterprise access control components in a distributed
       oExpanded PKI certificate management is planned to provide granular
         and secure control over the management and delivery of certificates.

  oApplication Management

       oApp portal enhancements aim to simplify the user experience by
         providing a familiar landscape that can be branded to a company while
         increasing mobile worker efficiency by guiding and instructing users
         how to leverage the most beneficial mobile applications that apply to
         their role.
       oNew API for SAP Afaria and app policy features are planned for
         "zero-touch" setup so administrators can create and securely deploy
         apps without users needing to enter most app setup information, for
         example, server address, domain or, user name. This is planned to
         help significantly reduce help desk calls and create a more pleasant
         onboarding experience.

  oIT Services for BYOD and Enterprise Devices

       oSelf-service portal updates are planned to simplify the interface
         used by mobile users to onboard and manage their devices as well as
         enable organizations to build their own custom interface.
       oBroad Samsung SAFE support for Android devices with planned
         additional email and security capabilities.
       oiOS enhancements are intended to provide increased jailbreak
         detection and support for regions of the world where jail-broken
         devices are prevalent; increased iOS configuration and application
         management capabilities are planned.

"SAP is the undisputed leader in MDM and now EMM. We win customers because SAP
Afaria scales to meet the expanding requirements of large enterprises," said
Sanjay Poonen, president and head of Mobile Division, SAP. "As the industry
moves beyond MDM to EMM, customers resonate with our vision to connect over 1
billion devices, which puts us in the best position to future-proof their
investment with the most expansive mobile platform in the industry."

The SAP Afaria rapid-deployment solution is available to help fast track
implementation with pre-configured software and predefined services.

Test drive SAP Afaria with a 14-day free trial here. For a closer look, see:
"Screenshots: SAP to Launch Latest Version of SAP Afaria." To hear how
customers are successfully using SAP Afaria, see: "Video: SAPPHIRE NOW from
Madrid in 2012 — Mobile Solutions in the Cloud Panel." For more information,
visit the SAP Newsroom.

(1) IDC, "Worldwide Mobile Enterprise Management Software 2012 – 2016 Forecast
and Analysis and 2011 Vendor Shares" report, Stacy Crook, September 2012

(2) Forrester Research, "Building A Business Case For A Bring-Your-Own-Device
(BYOD) Program," Michele Pelino, October 23, 2012

About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps
companies of all sizes and industries run better. From back office to
boardroom, warehouse to storefront, desktop to mobile device – SAP empowers
people and organizations to work together more efficiently and use business
insight more effectively to stay ahead of the competition. SAP applications
and services enable more than 197,000 customers to operate profitably, adapt
continuously, and grow sustainably. For more information, visit

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