Spredfast to provide Caterpillar with Social Engagement Across the Enterprise

Spredfast to provide Caterpillar with Social Engagement Across the Enterprise

Social Media Management Platform will enable a Scalable Social Presence and
the ability to Operationalize Efforts Among Internal Teams and Dealers

PR Newswire

AUSTIN, Texas, Dec. 18, 2012

AUSTIN, Texas, Dec. 18, 2012 /PRNewswire/ --Spredfast, the leading social
marketing software provider, today announced that Caterpillar Inc., the
world's leading manufacturer of construction and mining equipment, has chosen
Spredfast's social media management system for improved coordination and team
collaboration across several internal departments and the extended Cat dealer

To help support both their enterprise-wide social collaboration and business
needs, Caterpillar chose Spredfast. Built-in workflows and sophisticated
organizational configuration structures will help enable Caterpillar to
provide automated processes and management to the numerous groups they plan to
activate on the platform. Additionally, the platform's content repository,
calendaring and message delegation features will allow users to access and
collaborate on content in a streamlined manner before it's published to help
ensure that each of Caterpillar's customer segments and local dealer audiences
are receiving the most appropriate content at the right time.

"With plans to ramp up hundreds of users across multiple different teams in
the Spredfast platform, we are truly helping Caterpillar engage more people,
in more places, to have more conversations with their social community in an
organized and timely manner," said Rod Favaron, Spredfast CEO.

About Spredfast:

Based in Austin, Texas, Spredfast provides social media management software
that allows organizations to manage, monitor, and measure their social media
programs at scale. Spredfast enables more people, in more places, to engage
in more conversations from a single platform on supported social networks like
Facebook, Twitter, LinkedIn, YouTube, Foursquare, and popular blogging
platforms. Some of the enterprise and agency adopters on board with Spredfast
include AT&T, Jason's Deli, Warner Brothers, Whole Foods Market, AARP, AGAIN
Interactive, Coty Beauty, HomeAway and WCG. For more information, visit

Media Contact:
Brittany Edwards
(512) 359-6055

SOURCE Spredfast

Website: http://www.spredfast.com
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