Constellation Brands Inc : Constellation Brands Makes Wine Shopping More
Rewarding with Innovative Mobile App for the Holidays
~Industry-leading wine producer partners with shopkick Inc. to be first in the
wine, beer and spirits industry to reward shoppers through their mobile app~
VICTOR, N.Y., Dec. 18, 2012 - Constellation Brands, Inc. (CBI), (NYSE: STZ and
STZ.B), the world's leading premium wine company whose brands include Robert
Mondavi Private Selection, Clos du Bois, Woodbridge by Robert Mondavi, Kim
Crawford and Ruffino as well as SVEDKA Vodka has launched a new mobile
marketing program featuring popular wine brands within the shopkick mobile app
during the industry's busiest season for wine and spirits sales.
The free shopkick mobile app, with more than 4 million iPhone and Android
users, is designed to reward shoppers for simply visiting traditional brick
and mortar retailers and engaging with products while there. Wine shoppers
earn redeemable points - or "kicks" - in several ways:
*By walking into a partner retail location
*By scanning the bar code on a bottle of one of our participating wines
while they are in the aisle
*By viewing our "lookbook" of food and wine pairings on the shopkick app
"Kicks" can be redeemed for in-store gift cards, song downloads, movie
tickets, hotel vouchers, Facebook Credits to play games online, donations
to charity and more.
The following brands from Constellation Brands portfolio of over 100 wines,
beer and spirits will be featured on the shopkick app through the holidays:
*Clos du Bois
*Woodbridge by Robert Mondavi
*Robert Mondavi Private Selection
The World Economic Forum named shopkick as one of the world's most innovative
technology startups of 2013 for its potential to transform the future of
business and society. Constellation Brands is the first wine, beer and spirits
company to be featured on the mobile application. "Constellation Brands
continually looks for innovative ways to engage with our consumers and we are
proud to lead the industry in exploring new technologies to accomplish this,"
said Karena Breslin, director of Digital Marketing.
Through shopkick, Constellation Brands will reach consumers currently
utilizing their smartphones while at the store or preparing for a shopping
trip at home. By engaging them in real-time with tangible rewards,
Constellation Brands can encourage in-store behaviors leading to increased
purchases - in fact, 79% of consumers use their smartphones to help make
shopping decisions (Google Mobile Ads Survey, 2011).
"Constellation Brands is a great addition to shopkick's partner network of
brands and retailers leveraging mobile to create the most powerful shopping
alliance in the U.S," said Alexis Rask, vice president and general manager,
Brand Partnerships at shopkick. "Constellation understands that mobile affects
the offline shopping experience and measurably impacts behavior, increases
brand awareness and drives consumer loyalty. Because our shopkick shopper
loves to treat herself, what better way than with deliciousbeverages?"
About Constellation Brands
Constellation Brands is the world's leading premium wine company that achieves
success through an unmatched knowledge of wine consumers, storied brands that
suit varied lives and tastes, and more than 4,400 talented employees
worldwide. With a broad portfolio of widely admired premium products across
the wine, beer and spirits categories, Constellation's brand portfolio
includes Robert Mondavi, Clos du Bois, Kim Crawford, Inniskillin, Franciscan
Estate, Mark West, Ruffino, Simi, Estancia, Corona Extra, Black Velvet
Canadian Whisky and SVEDKA Vodka.
Constellation Brands (NYSE: STZ and STZ.B) is a S&P 500 Index and Fortune
1000® company with more than 100 brands in our portfolio, sales in about 100
countries and operations in approximately 40 facilities. The company believes
that industry leadership involves a commitment to our brands, to the trade, to
the land, to investors and to different people around the world who turn to
our products when celebrating big moments or enjoying quiet ones. We express
this commitment through our vision: to elevate life with every glass raised.
To learn more about Constellation, visit the company's website at
About shopkick, Inc.
shopkick, Inc. is the largest real-world shopping app, and the first mobile
application that hands consumers high-value rewards, offers and exclusive
deals at its national retail partners simply for walking into more than 7,000
stores and malls, and for interacting with partner brand products at over
250,000 locations nationwide. In 2012, Nielsen rated shopkick the most
engaging shopping app, ahead of any online or physical retailers' apps.
Shopkick is the only 100% performance-based marketing platform in the physical
retail world, with measurable foot traffic and transactions at stores. The app
grew to 4 million users in little over two years. The free shopkick app is
available for the iPhone and Android.
shopkick's growing Partner Alliance includes American Eagle Outfitters, Best
Buy, Crate and Barrel, ExxonMobil, Macy's, MasterCard, Old Navy, Simon
Property Group, The Sports Authority, Target, Toys "R" Us, west elm, The Wet
Seal, Visa, Procter & Gamble, Kraft Foods, Revlon, Unilever, Levi's Intel, HP
and more. The Palo Alto-based startup is funded by Kleiner Perkins' iFund,
Greylock Partners and Reid Hoffman, founder of LinkedIn, and investor in
Facebook and Zynga. In 2012, the World Economic Forum (WEF) named shopkick a
Tech Pioneer, an honor previously given to Google, Twitter, and Wikipedia.
Media Investor Relations
Elizabeth Shaw: 415-912-3716 Patty Yahn-Urlaub: 585-678-7483
Jennifer Hodges: 415-912-3852 Bob Czudak: 585-678-7170
Shopkick: Martha Shaughnessy: 415-593-1400
This announcement is distributed by Thomson Reuters on behalf of Thomson
The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and other
applicable laws; and
(ii) they are solely responsible for the content, accuracy and originality of
information contained therein.
Source: Constellation Brands Inc via Thomson Reuters ONE
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