Volkswagen Returns to the Big Game in February for the Fourth
Brand to Premiere New 60-Second Spot on February 3rd
HERNDON, VA -- (Marketwire) -- 12/18/12 -- Volkswagen of America,
Inc. announced today it will advertise during the Big Game for the
fourth consecutive year. Volkswagen cruises into 2013 with a new
advertisement and integrated marketing campaign to premiere on Game
"After a record-setting 2012, Volkswagen looks to the Big Game as an
opportunity to sustain momentum in the year ahead," said Tim Mahoney,
Chief Product and Marketing Officer, Volkswagen of America, Inc. "We
are excited to build upon our storytelling legacy during one of TV's
most watched events."
Volkswagen enjoyed unprecedented viewer engagement in previous years
after Big Game spots, including "The Force" and "The Dog Strikes
Back," which featured the 2012 Passat and 2012 Beetle, respectively.
"The Force" was voted the Number One ad of 2011 by ADWEEK and
garnered more than 55 million views online, while "The Dog Strikes
Back" was named one of 2012's leading ads on YouTube by Google.
Volkswagen's 2012 Game Day spot and its teaser, "The Bark Side," have
received a combined 33 million views to date.
The acclaim helped Volkswagen achieve the success it enjoys today,
including a 35 percent sales increase year-to-date and 27 consecutive
months of year-on-year growth, as of November 2012.
To continue the momentum, Volkswagen's 2013 Game Day commercial and
digital/social media support will build on the brand's tradition of
sharing simple, human stories and align with its Why VW brand
campaign and social media storytelling platform, which allows owners
and fans to share their individual Volkswagen experiences with the
For the latest news and updates, follow Volkswagen on Facebook.
About Volkswagen of America, Inc.
Founded in 1955, Volkswagen of America, Inc. is headquartered in
Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered
in Wolfsburg, Germany. Volkswagen's operations in the United States
include research and development, parts and vehicle processing, parts
distribution centers, sales, marketing and service offices, financial
service centers, and its state-of-the-art manufacturing facility in
Chattanooga, Tennessee. V
olkswagen is one of the world's largest
producers of passenger cars and Europe's largest automaker.
Volkswagen sells the Beetle, Beetle Convertible, Eos, Golf, GTI,
Jetta, Jetta SportWagen, Passat, CC, Tiguan, Touareg and Routan
vehicles through approximately 600 independent U.S. dealers. Visit
Volkswagen of America online at www.vw.com or media.vw.com to learn
"VW", "Volkswagen", all model names and the Volkswagen logo are
registered trademarks of Volkswagen AG.
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