Leading Commerce Businesses Build New Year's Resolutions Around NetSuite SuiteCommerce Solution

   Leading Commerce Businesses Build New Year's Resolutions Around NetSuite
                            SuiteCommerce Solution

EnergyFirst, Leland Fly Fishing, Jafrum International and KASK America Exceed
Business Objectives through Greater Efficiency and Enhanced Commerce
Experiences

PR Newswire

SAN MATEO, Calif., Dec. 18, 2012

SAN MATEO, Calif., Dec. 18, 2012 /PRNewswire/ -- NetSuite Inc. (NYSE: N), the
industry's leading provider of cloud-based financials / ERP software suites,
today announced that leading commerce businesses are leveraging NetSuite
SuiteCommerce to pursue their strategic 2013 New Year's resolutions of growing
their bottom line through greater business efficiency and an enhanced user
shopping experience. EnergyFirst, Leland Fly Fishing, Jafrum International and
KASK America have joined the growing list of companies exceeding their
resolutions with NetSuite SuiteCommerce's web storefront, order management,
marketing, inventory management, financials, and customer support. In doing
so, these organizations have benefitted from lower operational costs, while
delivering the exceptional customer experiences that build customer loyalty.

Providing quality specialty products to a broad audience has always required
highly-efficient business operations and a special focus on the customer
experience to reach and serve new customers. Unfortunately, first-generation
commerce systems present numerous limitations and complexities that undermine
these efforts, including the inability of eCommerce point-solutions and legacy
back-end systems to easily integrate and cost-effectively scale. Worse, such
systems often limit visibility into lifetime value by producing multiple
fragmented data sets on customers, inventory and financials. As a result,
organizations lack the visibility into their own operations to identify and
address inefficiencies, and, even more concerning, the knowledge of individual
customers required to appropriately engage with them.

"The complexity facing merchants is growing on multiple fronts. It's virtually
impossible to address all of them with the spaghetti IT architectures of
yesteryear," said Andy Lloyd, General Manager of Commerce, NetSuite. "NetSuite
SuiteCommerce unleashes the power of the cloud to ratchet up business
efficiency and delight the omnichannel customer through a
uniquely-personalized experience. Having positioned themselves to achieve
their own business resolutions, these companies can focus on the needs of
their customers."

Based on the NetSuite "Commerce as a Service" (CaaS) architecture,
SuiteCommerce provides a suite of fully-integrated, cloud-based commerce
capabilities that address these issues and deliver critical business
advantages:

Single customer view. Provides a single, 360-degree view of customer orders,
preferences, issues, contact and payment information and more to ensure
retailers can deliver rewarding interactions online, on the phone, in a store
or anywhere else.

Dynamic web store. Enables customers to easily find the product they want;
strategically presents products to increase engagement; offers customized
incentives for each individual customer; makes checkout a painless experience;
allows customers to experience it all through the device of their choice (i.e.
smartphone, laptop, tablet, etc.).

Order management. Ensures quick and efficient processing of all orders through
a flexible order processing workflow; provides the ability to set approval
rules; automatically selects delivery from specific warehouses based on
inventory availability and geographic proximity.

Multi-location inventory management. Maintains tight control over inventory
through complete visibility and management at all locations; customer
visibility into inventory availability at any commerce site; demand planning
and forecasting on sales and inventory levels based on historical or manual
data.

Customer support. Provides customer support capabilities such as case workflow
management, order monitoring (status of an order, etc.) and robust customer
self-service capabilities for common queries and changes.

Multisite management. Manages multiple sites easily through a single instance,
through website setup and management capabilities, including rules to manage
which sections of product catalogs should be shared across sites.

Native integration with back-end business systems. Natively interoperates with
NetSuite's comprehensive solutions for CRM, financials, inventory and order
management, marketing and more to allow businesses to increase their online
sales while dramatically improving productivity and efficiencies.

By providing these capabilities in a single suite, SuiteCommerce allows
organizations to interact and transact with customers anywhere, through
multiple devices, recognize and reward shoppers, use collected data to better
run their businesses, and do it all through a single, integrated commerce
system based in the cloud. NetSuite SuiteCommerce has enabled EnergyFirst,
Leland Fly Fishing, Jafrum International and KASK America to sidestep common
technical challenges and focus on growing their businesses.

EnergyFirst(www.energyfirst.com), an industry leading natural products
company known for their outstanding meal replacement protein shakes, markets
their products directly to the consumer over the NetSuite platform.
www.EnergyFirst.com and two of their other brands, www.permalean.com and
www.7naturallaws.com, all run ona single NetSuite SuiteCommerce instance.
The company achieves efficiencies on all three sites by repurposing product,
pricing and image content without rework. This eliminates the need for roughly
two full-time employees that would otherwise be required to integrate
disparate eCommerce, CRM, financial, marketing, call center and inventory
management systems. That staff efficiency has allowed the Manhattan Beach, CA
based EnergyFirst to offer higher quality products at a much lower cost than
their competitors. These efficiencies, combined with NetSuite's marketing
functionality, have led to a 23 percent increase in unique visitors in 2012
for a total of over 2 million people. Having replaced QuickBooks, FileMaker,
Excel and other "very painful" processes, NetSuite has supported lean
operations and annual growth of 20 to 50 percent, helping EnergyFirst
makeInc. Magazine's list of America's fastest growing private companies.
"With NetSuite, we run real-time, all the time," said EnergyFirst CEO Gerry
Morton. "We make better decisions and operate our company much more
efficiently. With NetSuite's B2C eCommerce strength, we're able to drive
unparalleled value for our customers and receive immediate actionable feedback
on everything we do."

Leland Fly FishingOutfitters(www.flyfishingoutfitters.com), a specialty
retailer of fly fishing rods, reels, tackle boxes, clothing and other gear,
has increased back-office efficiency and deepened customer engagement since
upgrading to NetSuite SuiteCommerce from its previous Magento eCommerce system
and QuickBooks for accounting. NetSuite's single integrated commerce solution
has given the 10-person company real-time visibility into inventory data and
customer records, helping ensure quality fulfillment and personalized customer
service. Leland Fly Fishing's SuiteCommerce-based webstore is rich with such
features as live chat, how-to videos, blogs and educational resources, helping
the company bring its passion for fly fishing to an audience far beyond its
brick-and-mortar store in Sonoma, Calif., to customers in Russia, Italy,
Australia, New Zealand and elsewhere. Named the Fly Fishing Retailer of the
Year byAmerican Angler Magazine, Leland Fly Fishing takes advantage of
NetSuite to improve its business agility and competitive positioning versus
larger retailers such as Cabela's and Bass Pro Shops. "With NetSuite, our
business is very close to being seamless," said Burke White, Leland Sales
Manager. "NetSuite has given us much better control over purchasing and
inventory, and CRM and marketing tools help us further our mission of
personalized customer service."

Jafrum International (www.jafrum.com), a leading e-tailer of motorcycle
helmets, jackets, luggage and other riding gear, has been able to grow a
multichannel business across its webstore, eBay and Amazon platforms. Content
is published once from SuiteCommerce to all these channels, avoiding having to
reenter the same content multiple times. Moreover Jafrum has been able to
integrate this eCommerce implementation with NetSuite financials, inventory
and CRM. Based in Charlotte, N.C., Jafrum has seen its site traffic increase
59 percent from 2011 to 2012 in part through SEO optimization capabilities in
NetSuite and such techniques as using NetSuite email marketing to encourage
customers to review products they have purchased. Customization with SuiteApp
solutions from NetSuite partners for internal search performance, CyberSource
for payment management and the OzLINK fulfillment and billing solution has
helped Jafrum meet its goals of superior customer service. Expanding from eBay
to its own NetSuite-based webstore, the integrated front- and back-office
commerce solution that SuiteCommerce provides has given Jafrum a platform for
seamless growth, including expanding its inventory of 5,000 SKUs with a new
motorcycle parts lineup in 2013, while saving one employee's bandwidth
otherwise required for IT and enabling end-to-end process efficiency. "We're
glad we went with NetSuite early on so we didn't have to switch from
standalone applications several years later," said Rumana Bai, Jafrum VP. "We
went with NetSuite because it had everything in a single solution—eCommerce,
accounting, CRM, inventory and more."

KASK America (www.kaskhelmets.com), the US subsidiary of the Italy-based
manufacturer of helmets for cycling, skiing, mountaineering and work safety,
is leveraging advanced capabilities in NetSuite SuiteCommerce to build its
business with engaging and dynamic websites. Working with NetSuite
consultants, the North Carolina-based KASK America has implemented image zoom,
bold color schemes, brand-appropriate design and galleries of images, videos
and social media links to increase time on site and drive sales. In addition,
KASK America runs websites optimized for smartphones and tablets, and for B2C
and B2B customers—all atop a single SuiteCommerce instance linked to common
back-end financials, CRM and inventory data. With SuiteCommerce, KASK America
can publish product descriptions and images to multiple sites simultaneously,
without having to rekey information or keep track of multiple versions of the
same content on different sites. These and other efficiencies have saved the
company the bandwidth of five full-time administrative and warehouse staff.
"NetSuite has helped us grow by working closely with us to deliver a striking
look-and-feel on our websites, with the custom work on the back-end we need to
support our processes," said Eugene K., COO & Managing Director ofKASK
America, Inc. "SuiteCommerce gives us top-notch design on a top-notch platform
for reaching our customers."

About NetSuite SuiteCommerce
NetSuite SuiteCommerce is at the heart of NetSuite Commerce as a Service
(CaaS), which enables businesses to manage their interactions with consumers
via a cloud platform and delivers any desired customer experience, on multiple
devices, directly on the core NetSuite ERP/CRM business management
application. For more information about NetSuite SuiteCommerce, please visit
www.NetSuite.com/suitecommerce.

For more information about NetSuite, please visit www.netsuite.com.

Follow NetSuite's Cloud blog, NetSuite's Facebook page and @NetSuite Twitter
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NOTE: NetSuite and the NetSuite logo are service marks of NetSuite Inc.
Third-party trademarks mentioned are the property of their respective owners.
The use of the word partner does not imply a partnership relationship between
NetSuite and any other company.

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SOURCE NetSuite Inc.

Website: http://www.netsuite.com
Contact: Mei Li, NetSuite Inc., +1-650-627-1063, meili@netsuite.com
 
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