William Hill Launches New iPad App to Continue Mobile Growth

         William Hill Launches New iPad App to Continue Mobile Growth

  PR Newswire

  LONDON, December 18, 2012

LONDON, December 18, 2012 /PRNewswire/ --

              iPhone App Most Downloaded UK Betting App in 2012

William Hill, the UK's leading bookmaker, is today (Tuesday 18 ^th December)
launching its new iPad app.

 (Logo: http://photos.prnewswire.com/prnh/20121218/582998 )

Created for sports fans who want to bet on the move, it offers bets on all
sports and events that you would find at William Hill's web page. The app
includes more in-play markets than anyone else, best odds guaranteed on all UK
& Irish Horse Racing and fast access to accumulators and "hot picks" lists so
you can see what everyone else is backing without having to search for it.

The launch of the iPad app follows William Hill's hugely successful iPhone
app, which has achieved over 550,000 downloads since its launch in February
2012, becoming the most downloaded betting app.

Juergen Reutter, Director of Mobile for William Hill, said: "Mobile betting is
booming. Customers have been clamouring for a specific William Hill app for
the iPad and this is simply the best betting app available. Whether used as a
second screen solution whilst watching sport at home, or simply whilst on the
move, we're sure it will become a favourite way for many of our customers to

Online betting has soared in popularity and is still experiencing massive
growth. App betting now accounts for around 30% of all William Hill's online
betting and is predicted to reach 50% over the next couple of years. An
amazing 2,500 bets per minute were made via on William Hill mobile leading up
to this year's Grand National and this volume is set to be eclipsed in 2013 as
user numbers grow. 

However football remains overall the most popular sport for mobile betting
following by horse racing, tennis and cricket.

William Hill's iPad users will be able to bet on 1,001 Football Leagues,
divisions or Cup Competitions from 97 countries worldwide - from the Barclays
Premier League or the Bundesliga to the Pakistan Premier Football League.
Overall approximately 40,000 football matches will have been bet on in-play
with William Hill by the end of 2012 with up to 180 markets available
pre-match and 100 in-play opportunities per match. Of the 153 Premier League
games this season, William Hill have offered the top price on the favourites
on over 100 of the matches played - more than any other bookmaker or exchange.
The same firm also offers up to £2 million payout limits on Football- the
highest in the betting industry.

The iPad app is designed to be quick, easy and reliable, allowing users to
register, manage secure deposits and withdrawals and bet on any market from
within the app. As well as offering more in-play markets than anyone else,
the best odds on all UK and Irish horse racing (guaranteed) and live scores
across all sports in real time, the William Hill iPad app provides a number of
exclusive rewards:

  *Place an accumulator and if only one team lets you down we'll refund your
    stakes as a free bet
  *If your chosen 1 ^st  goal scorer doesn't score first but does score the
    2 ^nd , we'll refund your losing stake as a free bet
  *If your match finishes 0-0, we'll refund losing correct score and double
    result bets on that match as a free bet
  *If your horse wins by 10 lengths, we increase your winnings by 10%. If it
    wins by 20 lengths, you get an extra 20%
  *Place a £1 Yankee (total £11) and we will refund £1 the following day.

The iPad app takes advantage of the larger screen to show more information at
a glance as well as providing links to all sports from any screen. Users can
swipe to the right to access betslips at any time and see all open bets from
here for quick reference.

William Hill, The Home of Betting, is one of the world's leading betting and
gaming companies, employing more than 16,000 people. Founded in 1934, it is
now the UK's largest bookmaker with over 2,470 licensed betting offices (LBOs)
that provide betting opportunities on a wide range of sporting and
non-sporting events, gaming on machines and numbers-based products including
lotteries. William Hill Online ( http://www.williamhill.com ) is one of
Europe's leading online betting and gaming businesses, providing customers
with the opportunity to access William Hill's products online, through their
mobile, by telephone and by text services. William Hill PLC is listed on the
London Stock Exchange and generates revenues of over £1.1bn a year.

PRESSTEAM@WILLIAMHILL.CO.UK; Sophie Mackey +44(020)7908-6488
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