Harris Farm seals in freshness with IBM Flex System

             Harris Farm seals in freshness with IBM Flex System

PR Newswire

SYDNEY, Dec. 18, 2012

SYDNEY, Dec. 18,2012 /PRNewswire/ --IBM (NYSE: IBM) today announced that
Australian fruit and vegetable retailer Harris Farm Markets has selected an
IBM Flex System solution to help support its business growthand reduce IT
costs and complexity. The solution will significantly boost the performance
of its critical systems including its enterprise resource (ERP) system to
bolster Harris Farm Markets' commitment of offering its customers the freshest
quality produce possible through its 23 stores across New South Wales.

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The IBM Flex System deployment underpins a broader solution from Business
Partner Hands-on Systems designed to support Harris Farm's continuing growth
for at least ten years. As part of its emphasis on scalable efficiency, the
solution will reduce Harris Farm's data footprint by up to 80 per cent through
real-time data compression; and optimize application performance using IBM's
"easy-tier" functionality, which automatically transfers load between
high-performance disks and solid state drives during intensive periods of

"Harris Farm's reputation rests on our ability to offer the freshest quality
produce possible," said Simon Maizels, Chief Information Officer, Harris Farm
Markets. "By optimizing our ERP system with state-of-the-art hardware
performance, the IBM Flex System will allow us to build on that reputation by
offering us unprecedented capacity and response time when managing our supply
lines, analytics and automatic stock replenishment systems. Additionally, the
solution will enable us to grow our new online delivery service which we plan
to expand to the Sydney metro area in 2013."

Working with Hands-on Systems, IBM will provide Harris Farm Markets with a
customized Flex System which will include an IBM Flex System Enterprise
Chassis; two IBM Compute nodes; and an IBM Storwize V7000 storage system.

"Even before designing the solution, we were confident that IBM Flex System
would provide Harris Farm with unmatched performance and potential for future
growth," said Earl Paras, Hands-on Systems. "The adaptability and scalability
of the IBM Flex System range fit Harris Farm's long-term IT growth and
quality-assurance strategy perfectly."

Flex System will replace Harris Farm's existing IBM systems configuration to
meet projected requirements for storage and applications. The solution is
expected to be delivered by mid-January 2013.

The IBM Flex System goes beyond competitor's blade configurations and provides
the building-block elements for IBM PureSystems. IBM Flex Systems are
built-to-order offerings for clients who want to custom build and tune
configurations to their specific requirements. This allows them to select the
specific compute, systems networking and optional storage and management
required to support their specific workloads.

The IBM PureSystems family offers clients an alternative to current enterprise
computing models, where multiple and disparate systems require significant
resources to set up and maintain.

The true value of PureSystems is the fully integrated and pre-tuned
platforms. The PureFlex System enables organizations to more efficiently
create and manage an infrastructure. PureApplication System helps
organizations reduce the cost and complexity of rapidly deploying and managing
applications. PureData System is tuned for cloud computing and can consolidate
more than 100 databases on a single system. In addition to the common web
application patterns supported by PureApplication System, the combination of
both PureData and PureApplication Systems can be used for end to end
transaction workloads.

For IBM Business Partners, PureSystems creates a new services opportunity to
help clients solve the complexity of enterprise IT, reduce costs and encourage
innovation. From resellers to distributors and Independent Software Vendors
(ISVs), more than 2500 Business Partners have received PureSystems
certifications. PureSystems currently run tens of thousands of existing ISV
applications across four operating environments including Windows, Linux, AIX,
and IBM i operating system. Additionally, Business Partners have created more
than 250 new solutions and applications that are optimized to run on
PureSystems. These patterns of expertise, which span 20 industries, can be
accessed through the IBM PureSystems Centre. They include leading solutions
from some of the world's largest ISVs, including ERP systems and applications
for the banking, marketing, healthcare and energy industries. Partners are
able to perform many of the configuration and deployment services that
previously came only from IBM and are optional and optionally available to be
performed by qualified business partners.

For more information on IBM PureSystems visit: www.ibm.com/press/pure

For more information on Harris Farm Markets visit: www.harrisfarm.com.au/

For more information on Hands-on Systems visit: www.handson.com.au/Home.aspx

IBM, the IBM logo, ibm.com, PureSystems, PureFlex, PureApplication, PureData,
Smarter Planet and the planet icon are trademarks of International Business
Machines Corporation, registered in many jurisdictions worldwide. Other
product and service names might be trademarks of IBM or other companies. For a
current list of IBM trademarks, please see www.ibm.com/legal/copytrade.shtml 

All other company, product or service names may be trademarks or registered
trademarks of others. Statements concerning IBM's future development plans and
schedules are made for planning purposes only, and are subject to change or
withdrawal without notice. Reseller prices may vary.

Media Contacts:

Gisele Boulay
Media Relations, IBM Australia

Chris Rubsamen
IBM Worldwide Communications, STG

Svetlana Stavreva
Media Relations, IBM Growth Markets


Website: http://www.ibm.com/press/pure
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