Peretz Channel Listed in Forbes Top-10 New Brands One Year After Launch

Peretz Channel Listed in Forbes Top-10 New Brands One Year After Launch

MOSCOW, Dec. 18, 2012 (GLOBE NEWSWIRE) -- CTC Media, Inc. ("CTC Media" or the
"Company") (Nasdaq:CTCM), Russia's leading independent media company, has
announced that Peretz has been listed as one of the most successful new
Russian brands, according to the Russian edition of Forbes magazine published
on December 17, 2012. Peretz, which recently celebrated one year since its
launch, was included in the rating's top 10.

The rating was based on expert assessments from top managers working at some
of the largest Russian brand creation companies, including: Depot WPF,
Getbrand, BrandLab, BBDO Branding, Plenum, TNC.Brands.Ads, Direct Design
Visual Branding (Moscow), Coruna Branding (Saint Petersburg), "Voskhod"
(Yekaterinburg), "Belye nochi" (Krasnodar). The experts selected the brands
with the most memorable concept and design and greatest potential out of all
the brands that have emerged approximately one year ago. Revenues and retail
sales volumes also played an important role in compiling the rating. In terms
of revenues, Peretz took second place.

FORBES: "The Peretz name and concept was created by the channel's Head Dmitry
Troitsky. He wanted to make a light-hearted entertainment channel for adults,
with comedy series, edgy shows, sketches, parodies and the like. In the year
since its launch, Peretz has attracted a 2.6% share of the over-25 audience
(30% more than DTV managed to acquire), and according to TNS, is now one of
the ten most popular Russian TV channels. According to a survey, the brand
awareness of the channel is 78%. The Head of Peretz said that the channel is
mainly targeted at the male audience, but the main idea of the project is as
follows: "It was important for us to be the type of rogue that women like

Dmitry Troitsky, Head of Peretz: "Of course it is flattering that we have only
just started out and have already appeared in Forbes. On a serious note, we
are pleased our hard work has not gone unnoticed and is appreciated by the
market. This means that Peretz' strategy, an explosive combination of
aggressive marketing and bold content decisions, proved right. In 2013, we
would like to concentrate on producing our own content, to supplement the
Peretz network with good-quality comedy and reality projects, to ensure that
our prime time viewers get their daily dose of positivity. Laughter leads to
longer life expectancy and Peretz spreads laughter."

The rating was published in the "Young but successful" article in the Russian
edition of Forbes #1 for January 2013.

About Peretz

Peretz ("TV DARYAL" CJSC) started broadcasting as the "first light-hearted
entertainment channel for adults" in October 2011. The channel's target
audience is 25-59 year olds, while the key genres are comedy and reality TV
shows. The average target audience share of the channel in 2012 leaped 30% to
2.5%. Peretz is one of the top ten most popular Russian TV channels. Famous
stars including Dmitry Nagiev, Mikhail Porechenkov, Bogdan Titomir, Vladimir
Vinogradov, actors Semyon Strugachev, Andrei Fedortsov and many others have
all appeared in shows on the channel over the last year. Peretz was also the
first channel to introduce the "from the internet to TV" idea, which adapted
exclusive internet content specially for TV viewers. As a result, millions of
Russians discovered why the ide fish is so important, and were also introduced
to the cult online show "+100500". Peretz has conducted two large-scale ad
campaigns since it was launched, both of which were resounding successes:
"P-TZ Soon" and "Hold on to Peretz!". The channel's innovative approach to
marketing has received a number of awards at the professional PROMAX/BDA
international competition.

About CTC Media

CTC Media is a leading independent media company in Russia, with operations
throughout Russia and in a number of other CIS markets. It operates three
free-to-air television networks in Russia – CTC, Domashny and Peretz – as well
as Channel 31 in Kazakhstan and a TV company in Moldova, with a combined
potential audience of over 150 million people. The international pay-TV
version of the CTC channel is available in North America, Europe, North
Africa, the Middle East, Central and South East Asia. CTC Media also has its
own TV content production capabilities through its Story First Production
subsidiary. The Company's common stock is traded on the NASDAQ Global Select
Market under the symbol "CTCM". For more information about CTC Media, please

The CTC Media, Inc. logo is available at

CONTACT: For further information,
         please visit or contact:
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         + 7 495 783 3650
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         +7 495 981 0740
         Viktoriya Bakaeva
         Head of Media Relations, Press Secretary
         +7 495 785 6347, ext. 1210

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