The Year of Psy: How 'Gangnam Style' Video Took Over the World in 2012

    The Year of Psy: How 'Gangnam Style' Video Took Over the World in 2012

Viki Unveils Global Popularity, Language Data in Infographic

PR Newswire

SAN FRANCISCO, Dec. 18, 2012

SAN FRANCISCO, Dec. 18, 2012 /PRNewswire/ --Kpop star Psy's juggernaut video
'Gangnam Style' recently became the most viewed video in the history of
YouTube. Viki, the global TV site powered by fans, today released an
infographic that reveals how the music video moved around the world since it
started taking off in August of this year.


Data for the infographic was taken from Viki's analytics dashboard, which
provides content owners insight into how their videos are consumed, in which
countries and in what languages.* The Gangnam Style infographic is the first
in a series Viki plans to release over the next year.

"YouTube shattered barriers to video sharing and discovery; as a result,
consumer tastes are becoming increasingly global -- people want something
different from what they can watch on their TV sets at home," said Tammy Nam,
Viki's CMO and General Manager, Americas. "'Gangnam Style' is just one example
of many unexpected global hits we'll see in 2013. We're excited to share some
of this data with everyone."

The Gangnam Style infographic ranks the top 20 countries where the video has
been most viewedand includes a month-by-month look at how viewership spread
from S. Korea to North America, Asia, Central America, Europe, The Middle
East, Oceania and The Caribbean. To date, the video has been translated into
24 languages, helping it travel across geographic and language boundaries.

* Infographic data based on viewership on

About Viki

Viki is a global TV site with TV shows, movies and other premium content,
translated into more than 150 languages by a community of avid fans. With over
18 million viewers a month, 1 billion videos viewed and over 300 million
words translated, Viki uniquely brings global prime-time entertainment to new
audiences and unlocks new markets and revenue opportunities for content
owners. In 2011, Viki announced $20M in Series B funding from strategic
investors include BBC Worldwide and SK Planet, a subsidiary of SK Telecom; as
well as from existing investors Greylock Partners, Andreessen Horowitz,
Charles River Ventures and Neoteny Labs, among others.


Contact: Michelle Laird,
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