Covisint to Present at Automotive News Webinar: Connectivity Beyond the
Owner-Centric vs. Vehicle-Centric Focus: How OEMs Can Re-Think the End-User
Customer Relationship to Increase Revenue and Loyalty in a Hyper-Connected
DETROIT, Dec. 18, 2012 (GLOBE NEWSWIRE) -- Covisint, a Compuware (Nasdaq:CPWR)
company, announced today that it is speaking at an Automotive News-hosted
webinar on vehicle connectivity on December 18, 2012. The webinar, titled:
"Connectivity Beyond the Vehicle: Will OEMs Lose Relevance," will detail how
original equipment manufacturers (OEMs) can increase their relevance, revenue
and loyalty with the car-buying public given the changing connected consumer
"True connectivity means so much more than creating the latest interactive
dashboard feature; it's about placing the consumer--and not the car--at the
center of the digital equation," said Joel Kremke, Senior Vice President,
Covisint. "The vehicle is quickly becoming just another 'node' in the car
owner's hyper-connected world. This webinar will detail the transformational
strategies the auto industry can quickly adopt before losing the digital
relevancy race, potentially ceding control to industries like telecom. The
good news for auto makers is that they can actually benefit and profit from
these dramatic industry changes."
The free webinar, titled: "Connectivity Beyond the Vehicle: Will OEMs Lose
Relevance?," examines the relationship OEMs should embrace as connectivity
options proliferate. That proliferation includes more than 90 million
Internet-connected cars by 2016, including 50 billion connected devices by
2020, with smart phones playing an increasingly pivotal role.
"The exponential connectivity growth means that automakers need to ensure
high-quality, high-reliability owner security and communication in the cloud,"
said Dr. Warren Ritchie, Director, CGS Advisors, LLC. "Traditionally,
automakers have focused on feature sets--an auto-centric approach.
Increasingly, OEMs will need to adopt a customer-centric approach focusing on
the entire ownership experience both inside and outside the vehicle; it's the
new and only path to relevancy and customer loyalty."
*What: Webinar on connectivity in the vehicle, hosted by Covisint and
Automotive News and featuring Dr. Warren Ritchie (CGS Advisors, LLC) and
Joel Kremke (Covisint)
*Who should attend: C-level, VP-level and management executives in
automotive, manufacturing, technology and related industries interested in
how connectivity trends will dramatically re-shape vehicle connectivity.
*What to expect: Discussions on the "vehicle as a touch-point;" customer-
and owner-focused digital marketing strategies; how OEMs can successfully
*When: 2 p.m. on Tuesday, December 18, 2012
*How to register: www.autonews.com/webinar12182012
Covisint's cloud engagement platform offers OEMs a robust, secure and proven
platform for driving additional revenue and customer loyalty through connected
vehicle initiatives. With Covisint, OEM CIOs, CMOs and LOB leaders can deliver
a unified and global connected vehicle platform--based on their own business
strategies, not their TSP's limitations--and one, integrated experience across
the ownership lifecycle.
Covisint, a Compuware Company
Covisint, a Compuware (Nasdaq: CPWR) company, provides the leading cloud
engagement platform for creating and enabling new mission-critical external
business processes. Our solutions enable organizations to connect, engage, and
collaborate with the critical external audiences that define their
success--including customers, business partners, and suppliers. Covisint
allows its clients to establish a secure, reliable, integrated presence in the
cloud, and offer the kind of engaging information experiences that people
everywhere have come to expect. Learn more at www.covisint.com.
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Compuware Corporation, the technology performance company, provides software,
experts and best practices to ensure technology works well and delivers value.
Compuware solutions make the world's most important technologies perform at
their best for leading organizations worldwide, including 46 of the top 50
Fortune 500 companies and 12 of the top 20 most visited U.S. web sites. Learn
more at: http://www.compuware.com.
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