Cirque du Soleil and Bell Media Complete Joint Venture Transaction and Announce New Company, Cirque du Soleil Media

Cirque du Soleil and Bell Media Complete Joint Venture Transaction and 
Announce New Company, Cirque du Soleil Media 
- Cirque's Jacques Méthé to head new Montréal-based company - 
- Cirque du Soleil: Worlds Away opens nationwide Dec. 21 - 
- New Cirque special to air on CTV and E! this holiday season - 
To tweet this release: 
MONTREAL, Dec. 18, 2012 /CNW/ - Cirque du Soleil and Bell Media today 
announced the closing of their transaction to create a new joint venture to 
develop Québec-based media content for television, film, digital, and gaming 
platforms. Cirque du Soleil and Bell Media also confirmed that Jacques Méthé 
has been appointed President of the new company, to be named Cirque du Soleil 
Media. The announcement comes just days before the December 21 nationwide 
premiere of the joint venture's new 3-D feature film Cirque du Soleil: Worlds 
Headquartered in Montréal, Cirque du Soleil Media will develop original 
entertainment projects, leveraging Cirque du Soleil's creative inventiveness 
and resources, consumer insight, and infrastructure, with Bell Media's 
production experience, media platforms, and diverse distribution capabilities. 
Cirque du Soleil Media is governed by a board of directors including 
representatives from both Cirque du Soleil and Bell Media, and managed by a 
programming team with input from both partners. 
"Cirque du Soleil and Bell Media together can deliver more incredible content 
to more consumers than ever before," said Kevin Crull, President, Bell Media. 
"We've got so many ideas just waiting to be brought to life." 
"With Cirque du Soleil Media, we are defining a new type of creative platform 
for Cirque du Soleil combined with the expertise and commitment of Bell 
Media," said Daniel Lamarre, President and CEO of Cirque du Soleil. 
"I am looking forward to get to work on developing original and innovative 
creative content that is inspired by the Cirque du Soleil spirit," said 
Jacques Méthé, President, Cirque du Soleil Media. "This new venture is 
exciting and will focus on some very creative projects in the near future." 
Bell Media's multi-million dollar investment in Cirque du Soleil Media is an 
extension of its strategy of investment in the development and distribution of 
Québec content. Cirque du Soleil's investment also includes its current slate 
of development projects, as well as Cirque du Soleil: Worlds Away. 
The film, which Variety has called "A bona fide high-wire act…delivering 
towering thrills," and The Hollywood Reporter has called a "3D spectacular", 
received its North American premiere in Cirque's hometown of Montréal on Dec. 
7 and is in theatres everywhere December 21, 2012. 
Bell Media has produced a new television special in celebration of the 
creation of Cirque du Soleil Media and the new film. ETALK PRESENTS: CIRQUE DU 
SOLEIL: WORLDS AWAY premieres Friday, Dec. 21 at 7:30 p.m. ET/PT on CTV in 
conjunction with the release of the film, and Thursday, Dec. 27 at 11:30 p.m. 
ET on E!. 
From the big top to the big screen, visionary Academy Award®-winning 
filmmaker James Cameron and director Andrew Adamson (Shrek; The Chronicles of 
Narnia: The Lion, the Witch and the Wardrobe) invite families on an all-new 3D 
adventure: Cirque du Soleil: Worlds Away.A young couple who is separated 
must journey through the astonishing and dreamlike worlds of Cirque du Soleil 
to find each other as audiences experience the immersive 3D technology that 
will allow them to leap, soar, swim, and dance with the performers.Written 
and directed by Andrew Adamson and executive produced by James Cameron, the 
film was produced by Adamson, Aron Warner, Cirque's Martin Bolduc and Ed Jones 
and Cary Granat. Vince Pace oversaw the 3D stereo production aspect of the 
film. The film is distributed by Paramount Pictures, a division of Viacom, 
Inc. For additional information about the film, please visit 
About Cirque du Soleil
From a group of 20 street performers at its beginnings in 1984, Cirque du 
Soleil is a major Québec-based organization providing high-quality artistic 
entertainment. The company has 5,000 employees, including more than 1,300 
artists from more than 50 different countries. Cirque du Soleil has brought 
wonder and delight to more than 100 million spectators in more than 300 cities 
in over forty countries on six continents. For more information about Cirque 
du Soleil, 
About Bell Media
Bell Media is Canada's premier multimedia company with leading assets in 
television, radio and digital. With passion and an unrelenting commitment to 
excellence, Bell Media entertains, informs and inspires Canadians. Bell Media 
owns 28 conventional stations, including CTV, Canada's #1 television network, 
and owns and operates 30 specialty channels, including TSN, Canada's #1 
specialty channel, and RDS, Canada's #1 French-language specialty channel. 
Bell Media also owns 33 radio stations, dozens of websites including the by Sympatico, and Dome Productions Inc.Bell Media is owned by BCE 
Inc. (TSX, NYSE: BCE), Canada's largest communications company. For more on 
Bell Media, please visit 
Amanda Rinaldo, Bell Media, 416.384.5325, 
Renée-Claude Ménard, Cirque du Soleil, 514.723.7646 
SOURCE: Bell Media 
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CO: Cirque Du Soleil
ST: Quebec
-0- Dec/18/2012 17:33 GMT
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