CSG International Unveils Indian Cable Industry Research Findings in Mumbai

  CSG International Unveils Indian Cable Industry Research Findings in Mumbai

Business Wire

MUMBAI, India & ENGLEWOOD, Colo. -- December 18, 2012

CSG Systems International, Inc. (NASDAQ: CSGS), a global provider of software
and services-based business support solutions that help clients generate
revenue and maximize customer relationships, announced the results of a
research initiative conducted by CSG International in partnership with
Bangalore-based analyst and research firm, Tonse Telecom.

In a joint research project, CSG and Tonse Telecom interviewed more than forty
senior leaders across the cable industry and over 180 cable end-users across
the now digitized metros to study the impact of the digitization of the cable
industry in India. Following the digitization deadline imposed on four key
metros – Mumbai, Delhi, Kolkata and Chennai – CSG hosted the first in a series
of VIP Cable Luncheons, bringing together more than sixty cable industry
operators, leaders, experts, analysts and media including multi-system and
local cable operators, broadcasters, content providers and set-top box
suppliers to hear the results of the 2012 Cable Digitization Research Study.

Held in Mumbai, the event also included key note presentations from Ms Roop
Sharma, President of the Cable Operators Federation of India; Ltd. Col.
(Ret’d) V C Khare, Cable Industry Expert and Advisor; Mr K V Seshasayee, Cable
Industry Board Member & Mentor; Mr Sridhar T. Pai, CEO and Founder of Tonse
Telecom; and Mr Dwayne Ruffin, Senior Vice President of Market Development at
CSG International.

Presented by Mr Pai and revealed for the first time, some of the key findings

  *Cable operators are expecting a 10% loss of their subscriber base to
    Direct-To-Home suppliers
  *Once the supply chain is stabilized, cable operators are hopeful that
    Average Revenue Per User (ARPU) will increase by up to 30%
  *MSOs (Multi-Systems Operators) are aware they need to acquire the skills
    to not only deliver the services but to develop a greater appreciation of
    their customers with more sophisticated marketing and quality customer
  *95% of cable end-consumers were supportive of digitization, however just
    30% expected to have to pay more
  *The average number of channels available to digital cable subscribers is
    approximately 300 with almost all respondents indicating they watched less
    than 12 channels on a regular basis
  *Only 7% of the total survey sample believed the digital experience will
    not be superior to analog.

All event delegates received a copy of the Key Findings Report which details
the results and in-market context for the findings, now available to the
public at http://www.csgi.com/resources.

“The region is in the midst of change that is both challenging and extremely
exciting. CSG has enabled North American leading multi-channel video providers
like Comcast, DISH Network and Time Warner Cable to transform their offerings
both through technology and customer experience solutions,” said Dwayne
Ruffin, CSG International’s Senior Vice President of Market Development. “As
we look at the activities that are taking place in India, we know that our 30
years of experience in helping companies navigate these challenges is
unmatched and will be highly beneficial to operators.”

Ms Roop Sharma, President of the Cable Operators Federation of India, spoke
about her concerns in relation to the nation-wide digitization deadline of
December 2014. “This truly is a mammoth task. Every stakeholder is important
and there must be respect for each other. If tariff and infrastructure issues
and logistics can be resolved and the cable industry can follow and build a
Telecom infrastructure; then I believe nation-wide digitization is possible,”
Ms Sharma said.

“With primary customer contact now in the hands of MSOs, it will be imperative
that customer satisfaction is upheld in order to avoid subscriber losses to
the Direct-To-Home players. Technology has a large role to play here and can
be the difference between losing, retaining or growing subscribers and
importantly revenues,” added Mr Ruffin.

During the luncheon’s Question & Answer panel discussion, it was revealed that
the freedom to choose personalized product bundles can be expected to increase
customer satisfaction however, understanding and adapting to these individual
preferences will be the key to establishing longstanding and profitable
relationships with cable customers.

“The survey gave evidence to the fact that cable service providers need to
transform the way in which they offer new services and support to their
customers. CSG and Tonse Telecom will be embarking on a follow-up research
initiative in 2013 to determine how successful this has been operationally, on
the market in general and specifically for the end-users,” said Mr Pai.

Drawing on over 25 years of experience and expertise providing customers with
world-class licenses and SaaS based products and solutions, CSG’s billing,
customer care and business optimization platform is the premier system for
Cable/DBC Communication Service Providers in North America. This
pre-integrated platform is relied upon every day to support more than 48
million subscribers of convergent voice, video and data services and used by
more than 40,000 customer service agents.

About CSG International

CSG Systems International, Inc. (NASDAQ: CSGS) is a market-leading business
support solutions and services company serving the majority of the top 100
global communications service providers, including leaders in fixed, mobile
and next-generation networks such as AT&T, Comcast, DISH Network, France
Telecom, MasterCard, Orange, T-Mobile, Telefonica, Time Warner Cable,
Vodafone, Vivo and Verizon. With over 25 years of experience and expertise in
voice, video, data and content services, CSG International offers a broad
portfolio of licensed and Software-as-a-Service (SaaS)-based products and
solutions that help clients compete more effectively, improve business
operations and deliver a more impactful customer experience across a variety
of touch points. For more information, visit our website at www.csgi.com.


CSG International
Renee Harper, +61 7 3218 8390
Head of Marketing, Asia Pacific Region
Media Relations
Elise Brassell,+1 303-804-4962
Investor Relations
Liz Bauer, +1 303-804-4065
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