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Shiseido Honorary Chairman Yoshiharu Fukuhara Receives WWD Beauty Inc 2012 Visionary of the Year Award



  Shiseido Honorary Chairman Yoshiharu Fukuhara Receives WWD Beauty Inc 2012
  Visionary of the Year Award

Business Wire

TOKYO -- December 18, 2012

Shiseido Co., Ltd. announces that Women’s Wear Daily (WWD) Beauty Inc has
awarded Shiseido Honorary Chairman Yoshiharu Fukuhara the “2012 Visionary of
the Year Award” in recognition of his strategic development of the global
business and rich contributions to the cultural value of Shiseido and the
industry in total. This prestigious honor celebrates the achievements of Mr.
Fukuhara amid the backdrop of Shiseido’s 140th anniversary.

WWD Beauty Inc 2012 Visionary of the Year Award

The international fashion, beauty and retail trade journal published by
Fairchild Fashion Media counts a circulation of 75,000 and is regarded as the
leading influencer in the beauty industry. The annual WWD Beauty Inc Awards
are hosted by the monthly beauty publication, which selects the top performers
in ten categories among the prestige and mass markets. As the centerpiece for
the event, the “2012 Visionary of the Year Award” is presented for
extraordinary contribution to the beauty industry.

Acceptance Comments by Yoshiharu Fukuhara

Mr. Fukuhara’s words were presented at a breakfast award ceremony held in his
honor on December 13 in New York. “In this milestone year, I am very honored
to receive the most prestigious award in the cosmetic industry,“ he shared.
“If I can share my vision, I believe that everyone involved in the cosmetics
industry must use their work to propose new values to move society forward in
a positive fashion. I would like to encourage everyone to work together to
further develop this industry with an eye toward what we can do to give
back--and transform our world into a more beautiful place to live."

Pete Born, executive editor of beauty, WWD, comments, “We are proud to honor
Yoshiharu Fukuhara with the WWD Beauty Inc Visionary of the Year Award. Mr.
Fukuhara truly defines the tenets of the word visionary. During his time at
Shiseido, he brought East to West, and in so doing helped define the modern
look of beauty. Among his many accomplishments: he was one of the first
pioneers to go into China, back in the Early Seventies. He established his
company’s business in the U.S. and Europe, and championed the marriage of
cultural creativity and corporate responsibility before such words were even
in our lexicon. Although his grandfather started the business, he governed
with a deep feeling of humanism, a trait that continues to characterize
Shiseido as a company today.”

Yoshiharu Fukuhara Profile

Yoshiharu Fukuhara, the grandson of Shiseido founder Arinobu Fukuhara, was
born in Tokyo in March 1931. In 1953, he graduated from Keio University with a
degree in Economics and joined Shiseido Co., Ltd. that same year. In 1966, he
was appointed as a Representative Director of Shiseido Cosmetics (America)
Ltd., and assumed the title Director and General Manager of International
Operations in 1978 and spearheaded business development in France in 1980. In
1981, he laid the foundation for Shiseido's global expansion, including the
start of sales in China.

He became President and Chief Executive Officer of the company in 1987 and
served in this position for the next 10 years, and subsequently assumed the
post of Chairman of the Board in 1997. Since 2001, he has served as Honorary
Chairman (current post).

He has held a number of public positions, including Chairman of the “Cool
Japan” Public-Private Expert Panel on Creative Industries, Director of the
Tokyo Metropolitan Museum of Photography, Board Chairman of the Kanagawa
International Foundation, Chairman of the Association for Corporate Support of
the Arts, Chairman of the Tokyo Arts and Culture Council and Chairman of the
Characters Culture Promotion Organization. In addition, he has published
extensively. He has also received a number of honors, including the Grande
Ufficiale in Order of Merit of the Italian Republic (1998); Honorary Citizen
of Beijing, Grand Officier de l'Orde National de la Légion d'Honneur (2002);
and Order of the Rising Sun, Gold and Silver Star (2004).

Shiseido was founded in 1872 as the first Western-style pharmacy in Japan. The
business gradually evolved into a cosmetics company, offering people the most
advanced technology and the finest aesthetics available in the East or the
West. Now known globally as the premier cosmetics company with roots in Japan,
the name Shiseido has come to represent the world’s highest standards of
quality. Shiseido’s global selection of skincare, makeup and fragrance
includes a high-performance category for special skincare, and a brightening
line. Shiseido also offers body care, suncare and a skincare line for men.
Fiercely contemporary and innovative after 140 years in business, Shiseido is
now sold in 89 countries and regions. For more information, please visit
http://group.shiseido.com/.

Contact:

U.S. Media:
Shiseido
Jadzia Tirsch, +1-212-805-2357
JTirsch@sca.shiseido.com
or
For Japan and outside the U.S.:
Shiseido
Shotaro Nagai, +81-3571-5111
shotaro.nagai@to.shiseido.co.jp
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