Kate Moss Debuts in Striking Stuart Weitzman Spring 2013 Campaign
NEW YORK, Dec. 18, 2012
NEW YORK, Dec.18, 2012 /PRNewswire/ --International fashion icon, wife,
mother and entrepreneur, Kate Moss has been named the new face of Stuart
Weitzman and will be showcased in the brand's global print campaign for spring
2013, photographed by Mario Testino.
(Photo: http://photos.prnewswire.com/prnh/20121218/NY31087-a )
(Photo: http://photos.prnewswire.com/prnh/20121218/NY31087-b )
"I had a great time shooting the Stuart Weitzman campaign and I'm so happy to
be the face of the brand this season," said Kate Moss. "Working with Mario
Testino is always fun and it was wonderful meeting Stuart on set."
This is the first time that Kate Moss has modeled in an American shoe designer
advertising campaign that is strictly devoted to shoes in her two decade
modeling career. She was selected as the new face of the brand because of her
international fashion status as well as her personal trend-setting cult style.
Kate Moss exudes a fashion sense that every woman aspires to emulate. Women
want to dress like her, look like her and walk in her shoes... and now she's
walking in Stuart Weitzman's.
The Weitzman campaign, already regarded as breaking new ground for the
industry with a unique visual vocabulary, becomes iconic with the "Kate"
factor. The rare chemistry between photographer and subject is evident in the
campaign shots. With its black & white photography, the imagery highlights the
fact that Stuart Weitzman's are the first thing you put on in the morning and
the last thing you take off at night. In the Stuart Weitzman world, sexy means
being comfortable and confident in your own skin. The campaign captures the
sexiness of the brand in a natural, classic, chic way while clearly showcasing
the stiletto and shoe styles.
With a reputation for merging fashion and function, Weitzman has embarked on a
retail expansion strategy to bring his shoes to all corners of the global
market. The international advertising campaign will launch in March in the
United States, Italy, France, Canada, Dubai, Germany and Asia. In the US,
print ads will be a combination of spreads and single pages, in books with a
fashion authority including: Vogue, Elle, Harper's Bazaar, W, Interview, V
Magazine, New York Times, Du Jour, and InStyle. Outdoor advertising
(billboards and kiosks) will run in Los Angeles, New York, Miami, Milan and
Paris. Behind the scenes video and additional creative will be featured on
www.stuartweitzman.com and in Stuart Weitzman boutiques worldwide.
Stuart Weitzman is a division of The Jones Group Inc. (NYSE: JNY).
ABOUT STUART WEITZMAN HOLDINGS LLC
A little obsessed with shoes.
Stuart Weitzman Holdings LLC, a global leader in designer footwear, operates
40 retail stores across the United States, including New York, Beverly Hills,
Chicago, Boston and Las Vegas. The company also has 42 international stores,
and is sold in more than 70 countries.
A luxury brand built upon the idea of creating a beautifully constructed shoe,
Founder & Designer, Stuart Weitzman's main objective has always been to merge
fashion and function. The first thing a women puts on in the morning and the
last thing she takes off at night, his shoes are designed to feel as good as
they look, and to look as good as they feel.
ABOUT THE JONES GROUP INC.
The Jones Group Inc. (www.jonesgroupinc.com) is a leading global designer,
marketer and wholesaler of over 35 brands with product expertise in apparel,
footwear, jeanswear, jewelry and handbags. The Jones Group has a reputation
for innovation, excellence in product quality and value, operational execution
and talent. The Company also markets directly to consumers through branded
specialty retail and outlet stores, through concessions at upscale department
stores and through its e-commerce sites.
The Company's internationally recognized brands and licensing agreements (L)
include: Nine West, Jones New York, Anne Klein, Kurt Geiger, Rachel Roy (L),
Robert Rodriguez, Robbi & Nikki, Stuart Weitzman, Brian Atwood (L), Boutique
9, Easy Spirit, Carvela, Gloria Vanderbilt, l.e.i., Bandolino, Enzo Angiolini,
Nine & Co., GLO, Joan & David, Miss KG, Kasper, Energie, Evan-Picone, Le Suit,
Mootsies Tootsies, Grane, Erika, Napier, Jessica Simpson (L), Givenchy (L),
Judith Jack, Albert Nipon, Pappagallo and Rafe (L).
Karen Ferko, Vice President of Public Relations - Stuart Weitzman,
SOURCE Stuart Weitzman
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