Dean Foods Fresh Dairy Direct Appoints Curiosity as Creative Agency of Record
Curiosity launches national integrated advertising campaign
CINCINNATI, Dec. 18, 2012
CINCINNATI, Dec. 18, 2012 /PRNewswire/ --Curiosity, a national 360
degreeadvertising and communications agency, has been named the consumer
advertising creative agency of record for Dean Foods Fresh Dairy Direct. Dean
Foods Fresh Dairy Direct segment is one of the nation's leading processors and
direct-to-store distributors of fluid milk marketed under more than 50 local,
regional and national dairy brands and private labels. Curiosity's assignment
will include national advertising campaign creative and digital, social
marketing and promotional duties for the Dean Foods national brands including
TruMoo^® Chocolate Milk, Swiss Premium™ Tea, and others.
Greg Schwarz, Senior Director of Marketing of Dean Foods Fresh Dairy Direct,
commented, "Curiosity clearly demonstrated a strong understanding of our
brands, clear strategic thinking and outstanding creative approaches. Their
ability to work across communications channels allows for seamless integration
of a big idea throughout a campaign. That ability will provide a more cohesive
and impactful message to the consumer which is important as we continue to
build our national brands."
As creative agency of record, Curiosity will handle creative for a variety of
consumer advertising touchpoints, including national television, print,
outdoor and other consumer communication programs including digital and social
media marketing efforts. Curiosity's first campaign for Dean Foods Fresh Dairy
Direct is for TruMoo, the successful chocolate milk brand that launched
nationally last year.
Curiosity, started by partners Matt Fischer and Greg Livingston, has
experienced exponential growth since opening its doors less than three years
ago. "We are thrilled to be working with Dean Foods and their Fresh Dairy
Direct segment," said Matt Fischer, President and Chief Creative Officer of
Curiosity. "Dean Foods many regional brands have been staples in homes
throughout the country for many, many years, and we are truly excited to now
help communicate their new national brands to consumers"
About Dean Foods Fresh Dairy Direct
Dean Foods is a leading food and beverage company in the United States. The
Company's Fresh Dairy Direct segment is one of the nation's largest processors
and direct-to-store distributors of fluid milk marketed under more than 50
local and regional dairy brands and private labels. The company's national
brands include TruMoo Chocolate Milk, and Swiss Premium™ Tea,. Fresh Dairy
Direct also distributes ice cream, cultured products, juices, bottled water
and other products.
About Curiosity Advertising
Curiosity Advertising, Cincinnati OH, is a strategic 360 degreenational
advertising agency. As one of the fastest-growing agencies, Curiosity's
storytelling creative philosophy helps brands connect with consumers across
traditional, interactive, social and direct channels. Curiosity's clients
include: Procter & Gamble, Cincinnati Bell Communications, Perfetti Van Melle
(Airheads, Airheads Xtremes), Cincinnati Insurance, Disney Parks & Resorts,
Boy Scouts of America, Made in Nature Organics and others. Curiosity,
headquartered in Cincinnati, also has an office in New York City. More
information about the agency is available at www.curiosity360.com.
SOURCE Curiosity Advertising
Contact: Greg Livingston, Curiosity, +1-513-744-6001
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