TCL Multimedia Makes Breakthrough with its Annual LCD TV Sales Volume Exceeding 15 Million Sets

    TCL Multimedia Makes Breakthrough with its Annual LCD TV Sales Volume
                          Exceeding 15 Million Sets

Achieves Success in the PRC TV Industry

PR Newswire

HONG KONG, Dec. 18, 2012

HONG KONG, Dec. 18, 2012 /PRNewswire/ -- TCL Multimedia Technology Holdings
Limited ("TCL Multimedia" or "the Group", HKSE stock code: 01070) is pleased
to announce that its annual LCD TV sales volume exceeded 15 million sets as at
18 December 2012, marking the first time a Chinese TV manufacturer has reached
15 million sets in annual sales volume, a significant milestone in the
development of the PRC TV industry. Meanwhile, the Group remains optimistic
about the prospects for the PRC's TV industry and its business development,
and is confident that it will achieve its 2012 LCD TV sales target of 15.2
million sets.

According to the latest DisplaySearch report, as of the third quarter in 2012,
the Group's global LCD TV market share increased to 6.7% in the third quarter
of 2012 from 5.0% in the second quarter of 2012, bringing its ranking up to
No. 4 and marking the first time a Chinese television manufacturer has been
ranked among the top four global LCD TV makers by market share. The Group has
also maintained its No.1 position in the PRC LCD TV Market with a market share
of 18.7%.

TCL Multimedia successfully secured its leadership in the TV market by virtue
of putting a focus on "speed and efficiency" in its operational and marketing
strategies, and to its dedication to the optimization of its product mix and
sales channels. Having not only pioneered the "full cloud strategies" and
announced a number of smart "cloud" products in April 2012, the Group also
jointly launched with Tencent Holdings the iCE SCREEN, the world's first large
screen mobile entertainment smart "cloud" product, creating a new form of
consumer electronics product. This innovative cross-industry integration model
has also set a new benchmark in innovation in the consumer electronics
industry and internet industry in the PRC. In 2012, the Group signed a
strategic cooperation agreement with a number of home appliance chain stores,
including Suning Appliance, to further expand its emerging and traditional
channels such as online shopping, making a leap in the PRC market. In the
first three quarters of 2012, the sales volume of LCD TVs in the Overseas
Markets increased by 75.97% year-on-year to 4.878 million sets.

In addition, with a brand value of RMB58,326 million, TCL maintained the top
TV brand in China for the seventh year in a row in the "Most Valuable Chinese
Brands Evaluation", co-organized by R&F Global Ranking Information Group Ltd.
and Beijing Famous Brand Evaluation Co., Ltd. Apart from establishing a
strategic partnership with the Hollywood film "Cloud Altas", TCL was also
ranked among the "Global Competitiveness Brands-- Top 10 from China" for the
third consecutive year.

In addition to pursuing its "full cloud strategies", TCL Multimedia continues
to cement the layout of its strategies in the global market, to accelerate the
development of innovative technology, optimize its product mix and take full
advantage of vertical integration in order to enhance its core
competitiveness. In the meantime, TCL Multimedia continues to increase its
brand influence in the worldwide by taking advantage of its multi-brand
strategy. 

About TCL Multimedia

TCL Multimedia Technology Holdings Limited (stock code: 01070.HK)
headquartered in China, is one of the leading players in the global TV
industry. TCL Multimedia is engaged in the R&D, manufacture and distribution
of consumer electronic products comprising television and audio visual
products. Its ultimate shareholder is TCL Corporation. For more information,
please visit its website: http://multimedia.tcl.com.

Investor & Media Inquiries

For further enquiries, please contact Hill +Knowlton Strategies Asia:

Email: tclmultimedia@hkstrategies.com 

                                     

James Wong                            Cindy Shi

Tel: (852) 2894 6216                  Tel: (852) 2894 6372

SOURCE TCL Multimedia Technology Holdings Limited

Website: http://multimedia.tcl.com
 
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