P&G Professional™ Named “Vendor of the Year” by El Pollo Loco for Their Cleaning and Food Safety Program

  P&G Professional™ Named “Vendor of the Year” by El Pollo Loco for Their
  Cleaning and Food Safety Program

Business Wire

COSTA MESA, Calif. -- December 18, 2012

P&G Professional™, the away-from-home division of Procter & Gamble (NYSE:PG),
was recently awarded “Vendor of the Year” by El Pollo Loco for their Cleaning
and Food Safety Program. P&G Professional was chosen from more than 100
supplier partners for their program’s effectiveness, which contributed to a
12.9 point improvement in El Pollo Loco’s cleanliness score in Nation’s
Restaurant News and WD Partners’ second annual “Consumer Picks” survey. P&G
Professional’s customized Cleaning and Food Safety Program also helped deliver
bottom line savings to El Pollo Loco.

P&G Professional™, the away-from-home division of Procter & Gamble, was
recently awarded "Vendor of ...

P&G Professional™, the away-from-home division of Procter & Gamble, was
recently awarded "Vendor of the Year" by El Pollo Loco for their Cleaning and
Food Safety Program. (Photo: Business Wire)

“Our relationship with P&G Professional is so much deeper than just buying
products,” said Steve Sather, CEO and president, El Pollo Loco. “They are
responsive, provide personalized training and have truly partnered with us to
move El Pollo Loco toward a ‘best in class’ guest service experience.”

Since partnering with P&G Professional, El Pollo Loco improved in nearly all
categories of the “Consumer Picks” survey. For example, its reputation rating
improved by 9.9 points, the service rating went up by 4.7 points, their
atmosphere rating improved by 4.0 points, and the restaurant’s overall score
improved by 5.8 points.

“We’re honored to receive this award from El Pollo Loco,” said Eric Hetrick,
commercial director, P&G Professional. “Cleanliness is important for obvious
food safety reasons, but we also understand that the customer’s perception of
cleanliness directly impacts their perception of other aspects of a business
as well, including service, atmosphere and even food quality. We’re looking
forward to many more years of partnership with, and success for El Pollo
Loco.”

El Pollo Loco first partnered with P&G Professional in January 2011 after a
thorough test including input from their franchisee community. El Pollo Loco
currently employs the P&G Cleaning and Food Safety Program in all restaurant
locations. P&G Professional’s Cleaning and Food Safety Program utilizes the
power and efficiency of trusted brands, such as Mr. Clean^®, Dawn^®, Comet^®
and Spic and Span^®.

About El Pollo Loco

Headquartered in Costa Mesa, California, El Pollo Loco, Inc. currently
operates 400 restaurants located primarily in California, with additional
restaurants in Arizona, Connecticut, Illinois, Nevada, Texas and Utah. El
Pollo Loco’s menu features its signature citrus-marinated, flame-grilled
chicken in individual and family-sized meals served with warm tortillas,
freshly prepared salsas and an assortment of sides. El Pollo Loco also serves
a variety of Mexican-inspired entrees featuring the chain’s citrus-marinated,
flame-grilled chicken, including Pollo Bowl® entrees, grilled chicken salads,
grilled burritos, tacos and more.

About P&G Professional

P&G Professional^®is the away-from-home division of Procter & Gamble, serving
the foodservice, building cleaning and maintenance, hospitality and
convenience stores industries. P&G Professional offers complete solutions
utilizing its parent company's scale, trusted brands and strengths in market
and consumer understanding. P&G Professional features such brands as Dawn^®,
Mr. Clean^®, Comet^®, Spic and Span^®, ^ Bounty^®, Safeguard^®, Febreze^®,
Swiffer^®, Tide^®, and its own brand, P&G Pro Line^®. Please
visitwww.pgpro.comfor the latest information about P&G Professional's
solutions.

About Procter & Gamble

P&G serves approximately 4.6 billion people around the world with its brands.
The Company has one of the strongest portfolios of trusted, quality,
leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®,
Pantene®, Mach3®, Bounty®, Dawn®, Fairy®,Gain®, Charmin®, Downy®, Lenor®,
Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®,
Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The
P&G community includes operations in approximately 75 countries worldwide.
Please visit http://www.pg.com for the latest news and in-depth information
about P&G and its brands.

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Contact:

Media Contact:
Citizen Paine for P&G Professional
Sara Sloan, 949-809-6856
sara.sloan@citizenrelations.com
 
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