Roth Partners Names Expanded Leadership Team
Appointments Follow String of New Business Wins
NEW YORK -- December 18, 2012
Roth Partners, the New York-based brand advisory and communications firm,
today announced the addition of three Senior Partners to its Executive
Management Team. Tracy Reilly joins as Managing Partner, Keith Evans as
Executive Creative Director and Martyn Straw as Director of Strategic
Planning. All will report to Roth Partners founder & CEO, Rick Roth.
The management appointments follow a string of new business wins that have
driven revenue growth by over 50%, including Agency of Record assignments for
Newell Rubbermaid’s Graco Baby Division and Infosys, the global leader in
consulting, technology, engineering and outsourcing services.
“Marketers are responding very well to our business model,” said Rick Roth.
“Our clients see great value in a service platform that gives them a truly
customized engagement led by senior talent with serious expertise across
disciplines. With the addition of Tracy, Keith and Martyn, we add critical
depth to our core management team. These are the folks who lead cross channel
brand work across our discipline partner firms to ensure we are delivering
most effectively across key brand touch points. We know the model works and
it’s exciting to be scaling it with such highly regarded marketers.”
Tracy Reilly, who joins Roth Partners as Managing Partner, will be responsible
for the fully integrated Graco Baby business for which Roth Partners was named
North American Agency of Record in September 2012. Reilly will lead teams
responsible for advertising; public relations; media planning and buying;
digital marketing including SEM/SEO, social, mobile and e-commerce; and cross
channel shopper marketing initiatives for the leading global baby and infant
products brand. Reilly previously worked at top-tier global agency networks in
New York, London and Latin America, including Digitas, Ogilvy and JWT.
Keith Evans joins Roth Partners as Executive Creative Director from Young &
Rubicam where he was most recently Creative Director on the Dell and
Campbell’s Foods businesses. Before that, Evans held senior creative posts at
McCann Erickson and Ogilvy & Mather. At Roth Partners, Evans will oversee
creative expression across the firm’s full client roster.
Martyn Straw joins Roth Partners as Director of Strategic Planning. Straw is a
veteran of Account Planning in the US having led the discipline at BBDO, Lowe
and Ogilvy. Previously Straw served as President of Interbrand North America.
“There is a deep pool of A-Level talent that elects not to work within the
confines of legacy agency silos and networks,” Roth added. “These are
individuals and, in many cases, specialist companies, that welcome the
opportunity to work in a truly holistic platform. Tracy, Keith and Martyn are
among the very best at what they do. I know them very well, have enormous
respect for their work and trust them completely.”
Roth Partners was founded in 2010 and has grown rapidly through 2012; adding
new assignments from Infosys, Newell Rubbermaid’s Graco Baby Division and the
National Association of Specialty Food Trade (NASFT) to a client roster that
included Unilever, several Reader’s Digest Association publications, True
Citrus, and the Quidsi/Amazon unit Diapers.com.
About Roth Partners Roth Partners is a brand advisory and communications firm
delivering integrated solutions through highly tailored engagement of senior
cross channel experts. The Roth Partners model leverages a combination of
disciplines in its pursuit of big creative ideas that drive commercial success
including strategic consulting, brand advertising, social, digital and shopper
marketing, public relations and activation. For more information on Roth
Partners visit www.rothpartnersllc.com.
Patrick Keyes, 646-592-0534
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