MEMS is Changing the Game – Plus the Tablet, Handset and Future of Consumer Electronics

  MEMS is Changing the Game – Plus the Tablet, Handset and Future of Consumer
  Electronics

MEMS Industry Group’s 2013 CES MEMS TechZone Shows Consumers What’s Next

2013 International CES

Business Wire

PITTSBURGH -- December 18, 2012

MEMS Industry Group (MIG), a global industry organization with close to 150
member-companies and partners, today announced a line-up of suppliers,
partners and end-user companies, all participating in MEMS TechZone, its
show-floor experience at the 2013 International CES.

Micro-electromechanical systems (MEMS) are pervasive in smartphones, tablets,
game controllers, notebooks, and other popular consumer electronics. From tiny
inertial sensors that ‘translate’ motion into the digital realm, miniature
microphones that improve voice input and speech recognition accuracy, and
personal health and fitness applications that support people living healthier,
more independent lives, MEMS devices are embedded by the hundreds of millions
in products that we use on a daily basis. And while consumers are using MEMS
in record numbers—they aren’t yet a household term, but MIG is looking to
change that.

“MEMS devices have been the ‘secret ingredient’ in consumer electronics for
far too long,” said Karen Lightman, managing director, MEMS Industry Group.
“The 2013 International CES gives us the perfect forum for demystifying a
technology that is integral to the consumer experience. CES attendees who come
to MEMS TechZone can check out some of the functionality that they appreciate
today—and will love and demand from CE products tomorrow. Body
motion-tracking, personal diagnostics, gesture recognition and even a wearable
sensor and smartphone app that provides feedback on posture and movement are
just a few of the demos that CES attendees can experience in our MEMS
TechZone.”

Sponsored by Bosch, Bosch Sensortec and Akustica, MEMS TechZone features MEMS
suppliers, industry partners and end-user companies:

  * Freescale Semiconductor—will feature its 12-Axis Xtrinsic™ Sensor
    Platform—a comprehensive solution comprised of sensors and sensor-fusion
    software that makes it easy for ODMs and OEMs to upgrade Microsoft Windows
    7-based laptops and tablets to Windows 8.
  * InvenSense—will demonstrate a wearable development kit that determines the
    activity type, and detects changes in elevation and overall calorie burn.
    InvenSense’s 9-axis, single-chip MotionTracking device is the key enabling
    technology.
  * Kionix—will introduce novel inertial-sensor technologies that drive down
    current consumption and size for resource-constrained portable devices.
  * LUMOback—will demonstrate its wearable sensor and smartphone app that
    mimics the wearer’s movements and posture in real time, capturing that
    information when the wearer sits, stands, walks, runs and sleeps.
  * Sensor Platforms—will showcase its FreeMotion™ library, the first
    plug-and-play sensor hub that supports both Windows 8 and Android—without
    requiring developer modifications. FreeMotion is also hardware-agnostic,
    working both on sensor hubs and application processors.
  * WiSpry—will give CES attendees a ‘hands-on’ experience with its RF-MEMS
    devices in mobile phones—showing how its technology promotes longer
    battery life and reduces dropped calls.
  * X PRIZE Foundation—will promote the $10 million Qualcomm Tricorder X PRIZE
    and $2.25 million Nokia Sensing X Challenge—competitions that will help to
    revolutionize personal healthcare by making sensing and diagnostic
    assessment technologies available directly to consumers.
  * Xsens—will demonstrate sensor-fusion software for real-time 3D body-motion
    tracking based on multiple wireless, wearable motion-sensor nodes. The
    technology digitizes the wearer’s motion for applications in sports,
    fitness, healthcare and gaming and is available for licensing. Xsens will
    also present low-power 9D/10D motion sensor-fusion for “always on” motion
    tracking on mobile devices such as smartphones and tablets.

For More Information

MEMS TechZone takes place from January 8-11, 2013 during 2013 International
CES exhibition hours, and is located at the Las Vegas Convention Center (LVCC)
South Hall 2, Booth 25321.

MIG will also host a half-day MEMS conference session and keynote on January
8, 2013 from 9:00 a.m.-12:00 p.m., LVCC, North Hall, Room N264.

Media Inquiries

To arrange an interview with MIG Managing Director Karen Lightman or schedule
a tour of MEMS TechZone, please contact: Maria Vetrano, media relations, MEMS
Industry Group, tel: +617.876.2770, email: maria[at]vetrano.com.

About MEMS Industry Group

MEMS Industry Group (MIG) is the trade association advancing MEMS across
global markets. Close to 150 companies comprise MIG, including Analog Devices,
Applied Materials, Bosch, Freescale Semiconductor, GE, Honeywell, HP, Intel,
InvenSense, Murata Electronics Oy, OMRON Electronic Components, Qualcomm
Technologies, STMicroelectronics and Texas Instruments. For more information,
visit: www.memsindustrygroup.org.

MEMS Industry Group and the MEMS Industry Group logo are registered trademarks
of MEMS Industry Group. All other product and company names are trademarks or
registered trademarks of their respective holders.

Contact:

MEMS Industry Group
Karen Lightman, +1 412-390-1644
klightman[at]memsindustrygroup.org
or
Vetrano Communications
Maria Vetrano, +1 617-876-2770
maria[at]vetrano.com