Gemalto Delivers Svyaznoy Bank in Russia with Prepaid Card Services

  Gemalto Delivers Svyaznoy Bank in Russia with Prepaid Card Services

Business Wire

AMSTERDAM -- December 18, 2012

Regulatory News:

Svyaznoy prepaid card (Photo: Business Wire)

Svyaznoy prepaid card (Photo: Business Wire)

Gemalto (Euronext NL0000400653 GTO), the world leader in digital security,
announces that Svyaznoy Bank is deploying the first large scale prepaid card
offer for its customers in Russia. The Gemalto prepaid solution is certified
by MasterCard and Visa and combines rigorous security with outstanding
consumer appeal. This card is associated with MasterCard and Visa and can be
processed at any location that accepts these payment applications.

Svyaznoy Bank is a full-service, federal-scale business that has one of the
most widespread service networks in Russia. In addition to thirty five of its
own branches in large cities, the bank’s partnership with Svyaznoy Group
allows it to offer services at more than 3,000 points-of-sale based in
Svyaznoy mobile communication centers throughout Russia. The prepaid card will
be distributed via both networks, alongside a number of other sales channels.
As a result, it will deliver significant commercial benefits, including
attracting new customers, raising the bank’s profile, and creating an
additional revenue stream.

“Gemalto has the wide-ranging capability necessary to respond quickly to
Svyaznoy Bank’s requirements for large scale deployment,” commented Evgeniy
Davidovich, Deputy to CEO of Svyaznoy Bank. “As Svyaznoy Bank grows quickly
across Russia, we need a partner with the product breadth and high level of
service to ensure that our new prepaid cards strengthen customer loyalty,
attract new business and raise awareness of our company.”

“Svyaznoy Bank is a very progressive and innovative enterprise,” added
Jean-Paul Ternisien, Senior Vice President at Gemalto. “Prepaid solutions
clearly encourage the unbanked to use card-based payments, and this new
service will support Svyaznoy Bank in sustaining high growth.”

Gemalto’s prepaid card service can encompass every stage of the process, from
design and production of the card and its packaging, right through to
point-of-sale fulfillment. The company’s unique secure personalization center
provides a certified EMV environment that fully complies with the major
international payment schemes. Utilizing a range of security techniques such
as tamper evident seals, Gemalto also has the capability to apply unique
serial numbers and barcodes to the outside of the packaging.

About Gemalto

Gemalto (Euronext NL0000400653 GTO) is the world leader in digital security
with 2011 annual revenues of €2 billion and more than 10,000 employees
operating out of 74 offices and 14 Research & Development centers, located in
43 countries.

We are at the heart of the rapidly evolving digital society. Billions of
people worldwide increasingly want the freedom to communicate, travel, shop,
bank, entertain and work – anytime, everywhere – in ways that are enjoyable
and safe. Gemalto delivers on their expanding needs for personal mobile
services, payment security, authenticated cloud access, identity and privacy
protection, eHealthcare and eGovernment efficiency, convenient ticketing and
dependable machine-to-machine (M2M) applications.

Gemalto develops secure embedded software and secure products which we design
and personalize. Our platforms and services manage these secure products, the
confidential data they contain and the trusted end-user services they enable.
Our innovations offer more ways for our clients to enhance the convenience and
security of people’s digital lives.

Gemalto thrives with the growing number of people using its solutions to
interact with the digital and wireless world.

For more information visit,,, or follow @gemalto on Twitter.

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