Fiksu Named Most Effective Mobile Advertising Platform by Mobile Marketing
BOSTON and LONDON, Dec. 18, 2012
-- Fiksu Mobile App Marketing Platform Recognised for Delivering Exceptional
BOSTON and LONDON, Dec. 18, 2012 /PRNewswire/ -- Fiksu , Inc. ( www.fiksu.com
), developer of the award-winning Fiksu Mobile App Marketing Platform that
combines advanced media optimisation technology with the world's largest app
media inventory, has been honoured as the Most Effective Mobile Advertising
Platform by Mobile Marketing Magazine. The publication's Effective Mobile
Marketing Awards commended Fiksu for its efficiency and effectiveness as a
mobile advertising solution and profiled Fiksu in its December 2012 issue.
The Effective Mobile Marketing Awards recognise top mobile companies worldwide
that are revolutionising the mobile marketing industry. Fiksu was one of more
than 200 entries across 19 categories, and it was chosen as the most effective
platform over six other companies nominated in the same category.
The Fiksu Platform powers high-performance app marketing through a combination
of advanced optimisation algorithms that target advertising at those most
likely to become long-term loyal users, along with unmatched scale. By working
with 45+ ad networks and real-time bidding platforms, the Fiksu Platform has
access to 225 billion impressions per month and a historical database of 55
billion user actions to guide optimisation decisions.
"Since inception, the Fiksu team has worked hard to develop a true
optimisation technology platform for mobile app marketing, helping leading
brands run cost effective consumer acquisition programmes across iOS and
Android ecosystems that secure highly engaged loyal users," said Micah Adler,
CEO, Fiksu. "Being named the Most Effective Mobile Advertising Platform is not
only an honour, but also a testament to the hard work, passion and dedication
of our global team."
With more than 1.4 million apps in the Apple and Android app stores, marketers
face the enormous challenge of acquiring loyal, engaged users that will
ultimately take the actions that result in greater monetisation. Fiksu is a
high-performance app marketing platform that empowers leading brands to access
the entire mobile marketing ecosystem to optimise their iOS and Android mobile
app marketing campaigns to maximise lifetime user value. Leading brands such
as Groupon, VH1, Barnes & Noble and Hearst Magazines, along with 30 of the top
50 grossing game publishers, use Fiksu to confidently achieve high-performance
marketing results for their mobile apps.
Fiksu's global presence has grown substantially during the last 12 months, and
the company recently opened a U.K. office in the heart of London's thriving
digital media district. The fast-growing company is seeking talented
individuals to help support and manage a growing portfolio of clients both in
the U.K. and globally. For more information, please visit
www.fiksu.com/company/careers and firstname.lastname@example.org .
About Fiksu Fiksu , Inc. helps leading brands optimize their iOS and Android
mobile app marketing campaigns and secure large volumes of loyal users. The
company's flagship product, the Fiksu Mobile App Marketing Platform, spans the
entire mobile ecosystem providing the most cost-effective, predictable and
intelligent mobile advertising solution, slashing user acquisition costs and
ensuring sustained user engagement. Additionally, Fiksu offers FreeMyAppsTM ,
an app discovery platform where users are rewarded for trying out great apps
and games. Based in Boston, Mass., Fiksu is venture-backed by Qualcomm
Ventures and Charles River Ventures. More at www.fiksu.com , @Fiksu and on
the Fiksu blog .
Contact: Jill Queenan, InkHouse (on behalf of Fiksu), +1-781-966-4112,
email@example.com; Viki Zabala, Fiksu, Inc., Vice President of Marketing,
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