Kodak's Ed Monahan to Keynote at 2013 DIMA and PSPA Conferences and Build Case for Embracing Disruptive Technologies

Kodak's Ed Monahan to Keynote at 2013 DIMA and PSPA Conferences and Build Case
                    for Embracing Disruptive Technologies

"If it doesn't tweet, pin, follow or share in real time/all the time from
anywhere ....it sure better do something else really, really, really well."

PR Newswire

ROCHESTER, N.Y., Dec. 18, 2012

ROCHESTER, N.Y., Dec. 18, 2012 /PRNewswire/ -- Ed Monahan, World Wide Strategy
Director, Printing Solutions, Eastman Kodak Company, will continue to build
his case that by embracing soft output, professional photographic labs will
generate greater profits and sell more hard copy products. This vision and
argument, which center on how a comprehensive offering of hard and soft copy
more completely meets a consumer's needs, will comprise his keynote address at
the 2013 DIMA and PSPA Conferences. Monahan will speak on Jan. 6, 2013 from
12:00pm - 1:30pm at the LVH (formerly known as the Las Vegas Hilton).

Monahan will tackle the critical issue of how advances in digital technologies
and consumer behavior will shape the photographic industry, particularly the
portraiture market. A long time proponent of studying how technologies have
challenged and changed other industries, Monahan will offer ideas on how the
professional photography market can develop and deliver a portfolio aimed at
the evolving digital ecosystem and consumer cravings.

"Consumer behaviors are being influenced and shaped through experiences and
economics in all industries – music, movies, television, computing, telecomm,
publishing ...and even maps," said Monahan. "Today, the consumer mantra is
'More for Less.' They want to get more, more of the time, in more places, with
less pain at a lower cost. They're willing to spend their hard earned dollars
for those things that deliver this perceived value. The question is how do we
deliver that value in the portraiture market."

Monahan and Kodak have identified three key capabilities desired by consumers
when it comes to their photographs.

  oPreserving milestone memories
  oProducing their memories in story form
  oPromoting their memories and stories by sharing with family and friends
    anywhere, anytime

Based on these findings, Monahan says to succeed, professional labs and
photographers must complement hard copy with soft copy options to create a
'one stop' shopping/service experience and make it easy for the consumer to
avail themselves of all these different things. By incorporating all of these
elements into a "Collection," businesses will deliver three key desired

  oMemories: preserved in heirloom prints for prominent display in the home &
  oStories: told in albums, books, calendars, cards, and more – anything that
    facilitates storytelling
  oSocialization: shared via digital files and video through social media
    outlets, email, personal phone or tablet

DIMA/PSPA 2013 will take place Jan. 6-7, 2013 in Las Vegas, NV at the LVH,
formerly known as the Las Vegas Hilton.

For more information on KODAK PROFESSIONAL Media and all KODAK Product
offerings for the professional markets, please visit
www.kodak.com/go/professional or follow us on FACEBOOK at

About Kodak

As the world's foremost imaging innovator, Kodak helps consumers, businesses,
and creative professionals unleash the power of pictures and printing to
enrich their lives.

(Kodak and Kodak Professional are trademarks of Eastman Kodak Company.)


Website: http://www.kodak.com/go/professional
Contact: Audrey Jonckheer, Kodak, +1-585-724-9035, audrey.jonckheer@kodak.com;
Colleen Krenzer, Intersect Communications +1-917-566-7037,
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