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CafePress and VIZ Media Announce a Partnership to Produce & Sell Fan-Customizable Anime Merchandise for Lifestyle Brand Toshin



CafePress and VIZ Media Announce a Partnership to Produce & Sell
Fan-Customizable Anime Merchandise for Lifestyle Brand Toshin

Featuring Apparel and Accessories From VIZ Media Anime Brands NARUTO
SHIPPUDEN, BLEACH and DEATH NOTE - Now Available on Leading E-Commerce Site,
CafePress

SAN FRANCISCO, Dec. 18, 2012 (GLOBE NEWSWIRE) -- Today, CafePress, Inc.
(Nasdaq:PRSS), The World's Customization Engine^TM, and VIZ Media, LLC (VIZ
Media), the largest publisher, distributor and licensor of anime and manga in
North America, is announcing a partnership. The companies have come together
to offer fans a curated selection of official and fan-designed merchandise
incorporating VIZ Media's best-loved anime brands for lifestyle brand Toshin.

  http://www.cafepress.com/+toshin+gifts

CafePress empowers shoppers to create, buy and sell, customized and
personalized products online using the company's proprietary print-on-demand
services and e-commerce platform. With this new relationship, CafePress will
offer a range of Toshin products that feature characters from VIZ Media's
NARUTO SHIPPUDEN, BLEACH and DEATH NOTE. VIZ Media currently features these
series on VIZAnime.com (a website for free anime) and on Neon Alley (a 24/7
anime channel).

The lifestyle brand Toshin, meaning "fighting spirit" in Japanese, will have
its most popular warriors prominently featured on a robust line of highly
customizable gear, including t-shirts and hoodies, and accessories, such as
cell phone and iPad cases. In addition, fans will be able to create unique
Toshin products by choosing from a selection of backgrounds that can be
combined and integrated with their favorite full-color character artwork.
Consumers can access and download a range of artwork to create fan designs
directly from each anime brand store:  

  o Design your own Naruto Gear!
    http://www.cafepress.com/cp/popup/index.aspx?page=create-naruto
  o Design your own Bleach Gear!
    http://www.cafepress.com/cp/popup/index.aspx?page=create-bleach
  o Design your own Death Note Gear!
    http://www.cafepress.com/cp/popup/index.aspx?page=create-deathnote

"Fan's of anime and manga have been waiting eagerly for a way to showcase
their devotion to the VIZ Media anime brands. This partnership gives anime
enthusiasts never-before-seen access to original artwork they can use to
create truly unique designs," says Ty Simpson, VP of Business Development for
CafePress. "That artistic freedom, combined with the state-of-the art
print-on-demand services offered at CafePress, really offers a remarkable
degree of flexibility to this devoted fan base."

"This is an innovative, first-of-its-kind partnership that will allow anime
fans a whole new way to create an array of customizable apparel and
accessories. We will be working closely with CafePress to develop a complete
line of on-demand products featuring a variety of popular characters from
several most-loved VIZ Media anime properties," says Daisuke Aoki, Vice
President, Animation Licensing, VIZ Media. "We know anime and manga fans love
to demonstrate their passion for their favorite shows and characters and with
the Toshin brand. On CafePress, they now have the ability to channel their
creativity and enthusiasm in a whole new way."

For more information on Toshin, please visit
https://www.facebook.com/ToshinStyle.

For more information on CafePress, please visit http://www.cafepress.com.

About CafePress [PRSS]:

CafePress Inc. is The World's Customization Engine ^TM. Launched in 1999,
CafePress empowers individuals, groups, businesses and organizations to
create, buy and sell customized and personalized products online using the
company's innovative and proprietary print-on-demand services and e-commerce
platform. Today, CafePress' portfolio of e-commerce websites includes
CafePress.com, CanvasOnDemand.com, GreatBigCanvas.com, Imagekind.com,
InvitationBox.com, LogoSportswear.com and EZprints.com.

The CafePress logo is available
at http://www.globenewswire.com/newsroom/prs/?pkgid=12183

About VIZ Media, LLC

Headquartered in San Francisco, California, VIZ Media distributes, markets and
licenses the best anime and manga titles direct from Japan. Owned by three of
Japan's largest manga and animation companies, Shueisha Inc., Shogakukan Inc.,
and Shogakukan-Shueisha Productions, Co., Ltd., VIZ Media has the most
extensive library of anime and manga for English speaking audiences in North
America, the United Kingdom, Ireland and South Africa. With its popular
digital manga anthology WEEKLY SHONEN JUMP ALPHA and blockbuster properties
like NARUTO, BLEACH and INUYASHA, VIZ Media offers cutting-edge action,
romance and family friendly properties for anime, manga, science fiction and
fantasy fans of all ages. VIZ Media properties are available as graphic
novels, DVDs, animated television series, feature films, downloadable and
streaming video and a variety of consumer products. Learn more about VIZ
Media, anime and manga at www.VIZ.com.

CONTACT: Media Contacts:
        
         Marc Cowlin
         CafePress
         pr@cafepress.com
         650-655-3039
        
         Jane Lui
         VIZ Media
         jane.lui@viz.com
         415-546-7073 x176

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