Safeway Surpasses Goal in Cage-Free Egg Animal Welfare Effort

        Safeway Surpasses Goal in Cage-Free Egg Animal Welfare Effort

PR Newswire

PLEASANTON, Calif., Dec. 18, 2012

PLEASANTON, Calif., Dec. 18, 2012 /PRNewswire/ --Safeway Inc. (NYSE:SWY)
today furthered its commitment toanimal welfare by becoming the first major
grocery retailer in the United States to make a national commitment to
Certified Humane^® cage-free eggs and by surpassing its sourcing and sales
goals for cage-free eggs.

In 2008, Safeway began an initiative with existing suppliers to have all
Lucerne Cage-Free and O Organics shell eggs sourced from farms that are
Certified Humane^®. In 2010, Safeway announced a goal of increasing sales of
cage-free eggs  from 6 percent to 12 percent of the shell egg category within
two years. Today more than 15 percent of overall egg sales in the category
are cage-free eggs. In addition, the company added the Open Nature label to
the Certified Humane^® program this year. Safeway stated it will continue to
expand the campaign as their customers respond to the initiative.

"Safeway's commitment has been unique and impressive," said Adele Douglass,
Founder and CEO  of Humane Farm Animal Care ("HFAC"), a nonprofit organization
that developed and administers the Certified Humane^® labeling program for
eggs, meat, dairy and poultry products. "Safeway's suppliers had to make the
changes necessary to become certified. As a result, Safeway and its suppliers
have had a major impact on improving the humane treatment of laying hens in
the U.S. Safeway's leadership is unparalleled within the retail food
industry."

Safeway's Quality Assurance team worked with HFAC in this effort because HFAC
is widely known for its comprehensive and trustworthy labeling program, which
carries third-party, independent certification for the O Organics and Open
Nature Brands. In order to qualify for the Certified Humane^® label, an egg
farm must meet the following animal welfare standards:

  oCages are not permitted and the housing facilities must include areas for
    hens to nest, dust bath, scratch and perch.
  oAnimals have ample space, shelter and gentle handling to limit stress.
  oAnimals must have access to ample fresh water and a healthy diet of
    quality feed with no animal by product.
  oEgg lifecycle has no added antibiotics due to hens living in more humane
    conditions.

"We are supporting traditional farming practices and are committed to
improving the welfare of farm animals," said John Larsen, Safeway Vice
President of Dairy and Refrigerated. "We will continue to work with our
suppliers to offer our customers what they have shown us they want to see in
our selection. We are determined to move the needle forward for progress
across the business. It's the right thing to do."

Safeway will continue to work with suppliers to move forward on increasing
their production of cage-free eggs and reward farmers who adopt humane
practices.

Safeway is an industry leader in environmental sustainability, ethical
business practices and effective community outreach. The company upholds an
operating philosophy that is rooted in corporate social responsibility and
focused on four key fundamentals: People, Products, Community, and the
Planet. These fundamentals are "The Heart of Safeway," bringing together our
passion for food and serving our customers with the rapidly developing needs
of our communities and our planet.

About Safewaywww.Safeway.com
Safeway Inc. is a Fortune 100 company and one of the largest food and drug
retailers inNorth America, based on sales. The company operates 1,644 stores
inthe United Statesand westernCanadaand had annual sales of$43.6
billionin 2011. The company's common stock is traded on the New York Stock
Exchange under the symbol SWY.

About Humane Farm Animal Care http://www.certifiedhumane.org
A national non-profit 501©3 organization created to improve the lives of farm
animals by setting rigorous standards, conducting annual inspections, and
certifying their humane treatment.

Contact: Teena Massingill, 925-467-3810, Teena.Massingill@Safeway.com

SOURCE Safeway Inc.

Website: http://www.Safeway.com
Website: http://www.certifiedhumane.org
 
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