Kaon Introduces New Interactive v-Rack for 3D Demonstrations of
Network, Storage and Server Products
Telecom Marketers Can Now Differentiate Large, Complex Products
MAYNARD, MA -- (Marketwire) -- 12/18/12 -- Kaon Interactive, the
leading provider of interactive 3D product marketing content, today
announced the Kaon v-Rack(TM), a free-standing interactive product
demonstration rack for network and telecom marketers. The new Kaon
v-Rack product offers an interactive, highly-realistic and engaging
way to demonstrate and differentiate complex telecom rack-based
products and solutions, while clearly showing how they integrate and
"It is impossible to take a seven foot rack that weighs 1000 pounds,
put it on its side, and demonstrate how products can be configured
within it," said Gavin Finn, Kaon Interactive's President and CEO.
"Telecom products previously excluded from trade shows, due to
shipping cost and size, can now be demonstrated virtually and
prospects can view network infrastructures and connectivity systems
that were not possible before, even when physical products were
present. Our new Kaon v-Rack allows marketers to clearly show their
competitive product differentiation on the expo floor, while
virtually showcasing entire product solution sets."
Differentiate and Virtually Showcase Telecom Products Like Never
The new Kaon v-Rack is an all-in-one, fully integrated unit
that combines a physical server rack with two 42" Kaon v-OSK(R)
high-definition touch screen appliances. The touch screens showcase
interactive 3D Product Models and allow prospect to experience
virtual products from every angle, explore options and features (open
drawers, change components, demonstrate processes, etc.) and control
their own personalized experience based on individual preferences.
For the first time, telecom prospects can now truly interact with
products in their natural environment (a real rack). Users can look
inside the hardware to see intricate product details, consistent
marketing messages and understand functionality, something that would
be almost impossible to demo on the physical products within a server
rack. In addition, the Kaon v-Rack offers a virtual marketing
repository for all of a telecom company's content, incorporating
their 3D Product Models, collateral, network flow diagrams,
presentations and more.
See the Kaon v-Rack in action on the trade show floor at Cisco Live!
Kaon v-Rack video: http://youtu.be/Ef2d324H2As
The Kaon v-Rack provides users with an innovative way to virtually
demonstrate their entire family of storage, switches, servers or
routers. Customers can engage with 3D Product Models on interactive
touch-screens mounted within an actual rack, creating a user
experience relevant to a real-world environment. This generates more
conversation around products, giving companies a much better
understanding of their customers' needs, and allows them to
demonstrate and communicate product features on the 3D Product Models
that companies wouldn't have been able to show, even if the physical
products were present.
Pricing & Availability
The Kaon v-Rack is now available immediately
through Kaon. Please call Kaon for pricing at 978.823.0111.
About Kaon Interactive
Founded in 1996, Kaon Interactive provides
interactive 3D product marketing applications that help B2B marketers
and salespeople consistently demonstrate and differentiate products
anywhere anytime and turn prospects into customers. By combining
touch-screen, interactive features with 3D photo-realism, Kaon's 3D
Product Models transform product marketing content into visual
product storytelling experiences to deepen customer engagement,
reduce marketing expenses and accelerate the sales cycle. More than
4,000 Kaon interactive applications are being used at worldwide at
trade shows, remote sales demonstrations, product launches, executive
briefing centers, and on customer and partner websites by leading
global product manufacturing companies including Cisco, Juniper
Networks, BD, GE Industrial, Waters and Belden. To experience a
demonstration and learn more about Kaon or pricing, visit
www.kaon.com or call us at 978-344-4106.
Copyright (c) 2000-2012 Kaon Interactive, Inc. All rights reserved.
All other trademarks are the property of their respective owners.
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