Industry Facebook Users Enter to Win on DocMagic Page
The response has been high for the company’s “Vote for DocMagic” online
TORRANCE, Calif. -- December 18, 2012
DocMagic, Inc., a leading provider of fully-compliant loan document
preparation and delivery solutions for the mortgage industry, announced today
that hundreds of industry Facebook users have visited the company’s Facebook
page at facebook.com/docmagicinc, voted for DocMagic's mascot for President
and been automatically registered to win an expense-paid trip to Washington,
D.C. The company announced the contest October 1 as part of its effort to use
gamification strategies to build up its online following, which the company
says is working.
“The contest has already been a huge win for DocMagic,” said Dominic Iannitti,
CEO of DocMagic. “Not only are people from all over our industry registering
for a chance to win this great vacation to our nation’s Capitol, but they are
also interacting with us through our Facebook page, in higher numbers than
People love games, which is why gamification strategies have now been employed
by companies in nearly every industry, including government services. But
beyond that, Iannitti says that this experience has shown that his customers
and others in the industry love DocMagic’s use of the rabbit mascot as well as
the company's staff and services, as evidenced by the conversations taking
place on the DocMagic’s Facebook page. Every year DocMagic sends out thousands
of stuffed magic rabbits to their customers. This year an advertising campaign
announcing the Vote for DocMagic campaign coincided with the delivery of the
presidential "Doc" bunnies. The first 200 people who "Vote for DocMagic"
receive the presidential bunnies, which have proven to be very popular.
The DocMagic Vote for DocMagic Sweepstakes is restricted to mortgage lenders,
mortgage lending professionals and others from the mortgage lending industry
who are legal residents of the United States and the District of Columbia
(excluding residents of New York, Florida, Rhode Island and Puerto Rico), and
who are 21 years or older at the time of entry. Players can only enter once.
The Grand Prize is a trip for two to Washington D.C. for 4 days and 3 nights,
including airfare, hotel, tour of the Capitol and more!
The voting booth closes and no additional entries for the contest will be
accepted after December 31, 2012. DocMagic will notify the winner within the
first two weeks of January, 2013. The contest is subject to Official Rules
accessible via the company’s Facebook page at
Founded in 1988 and headquartered in Torrance, Calif., DocMagic, Inc. develops
software, processes and web-based systems for the production and delivery of
compliant loan document packages. DocMagic guarantees and warrants that all
agency forms are up to date and in compliance with GSE requirements. The
company's compliance experts and in-house legal staff constantly monitor legal
and regulatory changes at both the federal and state levels to ensure
accuracy. For more information on DocMagic, visit www.docmagic.com.
for DocMagic, Inc.
Rick Grant, 800-979-9049
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