eHarmony CEO Dr. Neil Clark Warren Restores Brand Identity, Partners with Ocean Media for Media Planning and Buying

  eHarmony CEO Dr. Neil Clark Warren Restores Brand Identity, Partners with
  Ocean Media for Media Planning and Buying

                  Account Estimated at $55 Million Annually

2013 International CES

Business Wire

SANTA MONICA, Calif. -- December 18, 2012

eHarmony today announced that it is returning its media planning and buying
account to Ocean Media (, one of the country’s largest
independent media planning and buying firms. Ocean will provide expertise in
increased media performance, analytics and strategic counsel. Gross billings
in 2013 are expected to exceed $55 million.

“We have already seen improvement in customer registration by placing our
commercials highlighting our success couples in the right media at the right
time, having increased our registrations by approximately 20 percent compared
to prior months,” said Dr. Neil Clark Warren, founder and chief executive
officer, eHarmony. “Moving back to a media strategy that once again
differentiates eHarmony and reflects our purpose as the site to go to for
highly compatible, long-term successful relationships is the key to both
customer retention and growth as we develop new products and services.”

“eHarmony is a world-class brand that continues to transform the category,
knowing the company and the space so well, we know together we can achieve the
next level in media performance and business growth,” said Mike Robertson,
founder and co-CEO of Ocean Media.

eHarmony has built a globally recognized, trusted brand over the last 12
years. An average of 542 eHarmony members marry every day in the United States
as a result of being matched on the site; that accounts for nearly five
percent of new U.S. marriages*. The company has recently announced it would
expand its products and services with the first of these expected to launch
during Q2 of next year. New areas will provide products and services to help
people find more satisfying jobs and help individuals know themselves better,
a focus Dr. Warren believes is key to having more satisfying relationships in
every aspect of life.

Ocean Media is the agency behind ad campaigns that have helped build such
brand names as,,,, and Angie’s List, among others. Risk-averse by nature, the
agency employs a sustained focus on comprehensive testing and evaluation,
analytics and optimization. Each campaign is designed to reach the right
audience, stimulate action and achieve results. Ocean will begin work in Q1 of

About eHarmony

Santa Monica, Calif.-based eHarmony, Inc. ( was founded in
2000 and is a pioneer in using relationship science to match singles seeking
long-term relationships. Its service presents users with compatible matches
based on key dimensions of personality that are scientifically proven to
predict highly successful long-term relationships. On average, 542 people
marry every day in the U.S. as a result of being matched on eHarmony, nearly
5% of new marriages.* Currently, eHarmony operates online matchmaking services
in the United States, Canada, United Kingdom, Australia and Brazil, and
through its affiliation with eDarling, in 11 countries throughout continental

* 2009 survey conducted for eHarmony by Harris Interactive.®

About OceanMedia

Ocean Media ( is a leading independent media planning and
buying agency, founded in 1996 and based in Huntington Beach, Calif.Ocean’s
approach adheres to the philosophy that return on investment (ROI) should be
at the forefront of every advertising campaign. The agency is well known for
media efficiency and their innovative analytics work. That combination has
helped launch and scale many of their clients. Ocean Media is the agency of
record for Sensa, The Gilt Groupe,, Lending Tree, Ebates, JustFab,
Priceline, Angie’s List,,, and
among others.


Coltrin & Associates, for eHarmony
Jennifer Webb, 212-221-1616 ext. 102
Edge Communications, Inc., for Ocean Media
Ken Greenberg, 323-469-3397
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