Chevron Reaffirms Commitment to Customer Education on www.ChevronDelo.com
New “Expert Knowledge” Section to Address Key Market Issues, Including Fuel
Economy, Emissions and the Next Proposed Oil Category (PC-11)
SAN RAMON, Calif. -- December 18, 2012
Chevron Products Company, a Chevron U.S.A. Inc. division, maker of the Delo^®
brand of technologically advanced engine oils, lubricants and coolants, today
announced the company has expanded its commitment to customer and market
education by introducing an upgraded portion of its ChevronDelo.com website.
The newly expanded “Expert Knowledge” section will offer video and written
material to address key market issues of interest to both its on- and
off-highways customers. Some of the topics to be addressed on the site include
Fuel Economy, Emissions Regulations and PC-11 – the new diesel engine oil
category under development, slated for introduction in 2016.
“We currently hold over 250 customer-focused educational events per year,”
said Jim Gambill, Delo commercial and industrial brand manager, Chevron
Lubricants. “While we will continue to meet with customers face-to-face, we
see a clear value in bringing some of this content online. At Chevron, we have
always believed that to be a true business partner, you must share your market
expertise as well as provide customers with exceptional products. The updated
ChevronDelo.com site is just one way we continue to help our customers be
successful in their businesses.”
The site will be updated on a regular basis and will include insight from
Chevron subject matter experts on best practices and important topics. Jim
McGeehan, Chevron’s global manager, heavy-duty diesel engine oil technology
and the chairman of the ASTM heavy-duty engine oil classification panel, which
is charged with setting limits and verifying testing for the development of
API oil classifications, will be a regular contributor to the site, providing
updates on the development of PC-11.
A Legacy of Lubricant Education
Chevron has a long history of educating the lubrication industry, the markets
it serves and its customers about key technologies and issues. The now retired
Lubrication Magazine, which was first published by Texaco and then Chevron,
provided detailed technical insight, for over 95 years, into lubricant-related
topics ranging from oil category changes to bio-diesel to hydraulics and oil
Each year, the company works with its family of marketers to host Delo-branded
educational events around the country. These events tap into the market
expertise and product knowledge of both Chevron and its lubricant marketers to
help deliver bottom-line performance improvements to customers. Within the
agriculture community, Chevron has hosted countless educational events at
regional agriculture shows across the country to help these customers improve
their businesses, so they can continue to put food on plates around the
On July 29, 1999, Chevron introduced the Delo Truck, a rolling ambassador for
the Delo brand. Averaging over 40,000 miles a year, the truck has visited 49
states as well as Canada and Mexico. The current version of the Delo Truck has
19 learning stations – most with interactive displays. Visitors to the truck
can explore various topics, including maximizing drain intervals and
interpreting evolving OEM drain recommendations.
In 2004, Chevron held its first Construction Symposium, which brings together
experts from top construction and mining companies to share their experiences
and perspectives on key trends, issues and products. The goal of the program
is to help develop creative practices for outstanding performance,
profitability and success in the challenging construction and mining markets.
To further its educational efforts, in 2006, Chevron launched the Lubricants
University site, which provides its marketers with online access to a wealth
of training materials, courses and other lubricant-related educational
“Sharing our knowledge with our customers is an integral part of the value
delivered by Chevron Lubricants and the Delo brand. Finding timely, new and
relevant ways to reach our audiences is a critical part of our ongoing
success,” said Gambill.
Follow the Delo Brand
The Delo brand can be followed on various social media channels, including
Facebook, YouTube, Twitter and Flickr.
Extended Service Protection - Chevron’s Delo Product Family
Chevron’s Delo product family includes engine oils, premium lubricants and
extended life coolants that provide premium performance and bottom-line value
for diesel powered vehicles that may demand extended service protection and
The exceptional performance of Delo lubricants is a result of Chevron’s
proprietary ISOSYN™ Technology which combines premium base oils, high
performance additives and Chevron formulating expertise to provide superb
diesel engine parts protection – all at an outstanding value. ISOSYN
Technology helps customers by providing extended service protection,
maximizing engine durability, and minimizing operating costs.
All Delo products are covered under the Delo Warranty Plus program, which
provides bumper-to-bumper protection against lubricant and coolant related
failures as described in the Delo Warranty.
Delo products includes Delo^® heavy duty motor oils, Delo^® Extended Life
Coolant, Delo^® Extended Life Coolant/Antifreeze - Nitrite Free, Delo^®
Greases EP, Delo^® Heavy Duty EP, Delo^® Grease ESI, Delo^® Synthetic Grease
SF, Delo^® Synthetic Transmission Fluid SAE 50, Delo^® Gear Lubricants ESI®
and Delo^® Synthetic Gear Lubricant.
More information on Delo products and the Delo Truck can be found at:
About Chevron Products Company
Chevron Products Company is a division of an indirect, wholly owned subsidiary
of the Chevron Corporation (NYSE: CVX) headquartered in San Ramon, CA.
A full line of lubrication and coolant products are marketed through this
organization. Select brands include Havoline^®, Delo^® and Havoline Xpress
Lube^®. Chevron U.S.A. Inc. owns patented technology in advanced lubricants
products, new generation base oil technology and coolants.
For more information go to: www.ChevronLubricants.com
for Chevron Products Company
Chip Dehnert, 415-365-8533
Brent Tippen, 925-790-3938
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